Physical description

Twenty one page A4 size document, bound with clear plastic cover, black coloured card back cover using a black comb binder, titled "Market Demand and Economic Benefit Assessment for Ballarat Heritage Tram and Tourism Transport Study". Produced by Essential Economics for Booz Allen Hamilton as part of the project study for the return of trams to the central part of the City of Ballarat. Dated January 2002.



Gives an Introduction, including background, review of previous studies and key considerations for the proposal. Provides a demand assessment with tourism profile, awareness and perceptions, key attractions, implications for the proposal, demand based on options and complementary development opportunities. The Benefit assessment looks at visitor numbers, expenditures, construction and operational employment, spin off effects, contribution to tourism product and provides a summary of benefits as well as a conclusion. Has an index.