Significance

Yields information about No. 25 (one of the best side on photographs of this tram) and the fitting or trial of roof advertisements that was a prominent feature of SEC trams from the late 1950's onwards. Noted in an actual photograph, only one roof advertisement fitted.

Physical description

Black and white print of a photograph of No. 25 in the SEC Ballarat depot yard fitted with two blank advertising boards on the roof. Understood prepared to give details to prospective advertisers or to show management how arrangements could be made. Advised by Ron Scholten on 2/12/2013, that "Alan Davis (Vic) Advertising" was the SEC's advertising agent and it has long been defunct.



Photo taken late 1950's. One of a few good photographs of No. 25 prior to going to Bendigo in October 1960.



See Reg Item 2312 for a photograph of this tram with one roof advertisement c1960.



Second copy added 30/11/2013 - high res scan added.



See Reg Item 6408 for a 1959 memo regarding the fitting of roof advertising signs.