Significance
Yields information how local shops reacted to proposed fare increases, by advertising alternative forms of transport - bicycles. Also yields information about Bruce Small and his cycle shops. Bruce Small became Mayor of the Gold Coast and was responsible for a lot of its development in the 1970's.
Physical description
Photocopy, of an advertisement in The Courier, 22/6/1951, at the time of the proposed SEC Tram fare rises, titled "Be Independent of Trams, Trains and Buses". Advertises Malvern Star bicycles, for Bruce Small Pty Ltd, gives address and telephone number.
Bruce Small well known retailer of bicycles at the time, went on to become the Mayor the Gold Coast region.
