Significance

Demonstrates how advertising was done within W class tramcars - boxes of the driver's door and yields information about the Herald Newspaper.

Physical description

Poster advertising the Herald (Melbourne evening newspaper) newspaper. Thought to date from the late 1960's possibly when the trams were withdrawn.



.1 - "Take The Herald on holiday. Keep in touch while you're out of touch." - featuring a lady reading the newspaper with the heading "Gas Rig Looks like its dying" while on the beach while a child plays nearby. Two copies held.



.2 - "On The Herald has Jack Elliot" with a line sketch of Jack and horse races along the bottom.



Were located in the end advertising panels over the doors of W3 661 and used a base for historical photographs of 661 in Melbourne (See Reg Item 4692 and 4693) until replaced during 2009, when collected.