Significance
Demonstrates how advertising was done within W class tramcars - boxes of the driver's door and yields information about the Hardie Ace Sport shoes. Has an association with Ken Rosewall, tennis champion of the era.
Physical description
Poster advertising Hardie Ace sports shoes. Thought to date from the late 1960's possibly when the trams were withdrawn. "The International Choice, Hardie Ace Sports shoes, Chosen by Ken Rosewall, World Professional Tennis Champion." Has a drawing of Ken? in the poster.
Were located in the end advertising panels over the doors of W3 661 and used a base for historical photographs of 661 in Melbourne (See Reg Item 4692 and 4693) until replaced during 2009, when collected.
Wikipedia re Ken Rosewall - tennis champion during the 1960's.