Significance
Yields information about the form of advertising the Ballarat Begonia Festival undertook and the relationship with Victour, the Victorian Govt. Tourist Bureau.
Physical description
Colour photocopy of a advertising brochure for the 1971 Ballaarat Begonia Festival - copied onto two A3 sheets. Has a map of the city showing the tram tracks, bowling greens, parks, and various locations. Gives Places to visit, programmes and Victour addresses and details.
Originally published by the Ballaarat Begonia Festival Association and the Greater Ballarat Association and printed by Hedges and Bell.
Three copies held.
See Reg Item 2154 for the actual festival programme.