Significance

Yields information about Ballarat's and district government and local services and business's through advertising, timetables, providing addresses.

Physical description

Thirty two page + covers, Guide Book titled "McConnell's District Guide - Ballarat" for 1924. Covers - orange with title and advertising and calendar for 1924 and 1925 on inside of rear cover. Inside pages, missing pages 23 to 26 (see note below) printed on semi gloss paper with district information and Advertisements. Pages 7 to 11 loose - due to removal of other pages. Centre stapled.



Page 1 has a table of contents, giving municipal and district information including banks, clubs, Councillors, Hospitals, JP's Industries, Medical, Newspapers, Parks, Places of interest, schools, train and bus timetables and trams (see note below).



Item was contained within the back cover of Reg Item 5486 - Service Exercise Book, black covers, with label, red binding titled "No. 2 - Ballarat Tramways & S.E.C. Systems" - see list.



Timetables cut out and pasted into a folio within Reg Item 5507 - see Reg Item 5513 for pages of the timetable pasted into the document.



Has many advertisements for local and Melbourne companies.



Major ones are:

Wertheim pianos - Melbourne

Tyer's Drapery

Morshead Stores

Jeffree Muir - Seeds

Victor H Wastell - Optometry

B. Farrer - chemist

Val Purdue - Saddler

McGibbony Bros - jeweller

Sunshine Garage

Osbrow & Co - boots

J. Ewins - books

W. A Stark - Grocer

Tunbridges - furniture

Walters Bros - Estate Agents

The Ballarat Trustees Executors and Agency Co.

A. E. White - tailor

Excelsior Motor Bus Co.

Creer the Cashman - blankets

Faull's - shoes

Andrew Cant - ironmonger

W. F. Coltman - timber

Stevens - furs

Her Majesty's Theatre

Hutton's - Jeweller

Inscriptions & markings

On cover, "W. Jack 1924" and "1924" in ink.