Historical information

Phosphatine Falieres was invented by pharmacist Émile Falières in the 1880s and marketed as a fortifying cereal or "farine" [flour] for infants, enriched with calcium. Said to be easily mixed and easily digestible, the cereal was added to an infant’s milk. It was made in Australia and distributed by a number of pharmaceutical companies, in the 1950s by Joubert & Joubert.

The Phosphatine Falieres company advertised extensively, marketing to doctors, nurses, and mothers always using pictures of rosy-cheeked children. Falières created charming three-dimensional chromolithography pop-up/pop-out/moveable images many of which had a little tab. When the tab was pulled, these colourful sales props showed happy and healthy children opening a tureen of food that was fortified with Falieres cereal. The collection of Nurse Florence Green RWHA_2018_069 contains one such item of ephemera. Green was a graduate of the Women’s Hospital’s midwifery nurse training scheme in 1914. She lived at Hawthorn.

The container is a cardboard cylinder with a printed label (stained) covering the entire surface. It has a metal (rusted) lid. The word "BORAX" has been written on the side.