Historical information
This booklet is part of an annual promotional campaign for Falls Creek. It contains headings and sentences of information in Japanese, which reflects the increase in international tourism and marketing. It was designed by the Falls Creek Independent Property Owners, Victoria.
The information panel on the back cover indicates it was part of Australia's Southern Region Tourism Promotion C/O Australian Tourism Commission in Tokyo, Japan.
Significance
This item is important as it documents seasonal activities at Falls Creek and a changing approach to international marketing.
Physical description
An A4 sized marketing booklet, including images and advertising information printed on glossy paper. This publication includes headings and short lines of texts in Japanese script.