Historical information
Crofts Stores (a chain of grocery stores) entered this float in the City of Moorabbin centenary procession held in 1962. Crofts had several stores in the City of Moorabbin
Significance
Crofts Stores was established by Archibald Crofts with a single grocers store in South Melbourne. It eventually expanded to include 137 branches throughout Victoria, trading as Crofts Stores. Several Crofts stores existed in the City of Moorabbin and the chain pioneered self-service food stores in Australia. In 1962 the City of Moorabbin celebrated its centenary, which was marked with a procession through the streets
Physical description
Black and white photograph of a float being driven down a busy street. There are five people aboard the float, three behind a counter, and two at the rear. There are small flags reading Crofts (the business name) all around the float. Signage along the long edge of the float reads 'Crofts Stores congratulates the City of Moorabbin 1962'. Signage along the front shorter side reads 'Famous for fine foods', and signage above the counter reads 'Your grocer 1962'. There are people visible on the front porch of a house in the background, watching the float pass. Cars are parked along either side of the road and are also travelling in the opposite direction to the float.
Inscriptions & markings
Handwritten in red ink: 60%
Subjects
References
- Cribbin, J., 1995, 'A City of Size and Substance 1960s to 1990s', Moorabbin: A Pictorial History 1862-1994, pp173-189, pg177