Physical description

.1 - Book - 28 page full colour book, centre stapled, with cut out on the front page, with Yarra Trams logo, titled "Think Like a Passenger - The Yarra Trams brand guide". Provides many photos of Melbourne, leaves, trams, (B 2026 ) brandmarks, fleet upgrade, tram livery proposals and contact details.



.2 - Pamphlet - DL size, 3 fold printed in full colour on white gloss paper, titled "Think Like a Passenger - your new look Yarra Trams", provides information on KDR's approach, brand and tram refresh, and information from Keolis Downer EDI rail and a message from Yarra Tram's CEO Michel Masson. Has KDR and Yarra Trams logos. Two copies held.



Yarra Trams (KDR) took over from the Transdev franchise in Nov. 2009.