Historical information

These photographs were taken in and around Mount Beauty and the Kiewa Valley by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty.

Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria.
By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers.

In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley.
As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour.
Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, Victoria

Mt. Beauty at the head of the Kiewa Valley was established by the State Electricity Commission during the development of the Kiewa Hydroelectric Scheme. It forms the gateway to the Bogong High Plains, and is a popular centre for holiday makers in the north-east providing accommodation and access to excellent fishing grounds and, in winter, to the popular ski slopes of nearby Falls Creek.

Significance

This collection of postcards and images is significant because they were commissioned by a highly successful businessman in Falls Creek, Victoria.

Physical description

A colour image of Mt. Beauty Township and Mt. Bogong from Power Line Lookout.