Magazine - HANRO COLLECTION: HANRO AUTUMN-WINTER 1960 CATALOGUE, 1960

Historical information

BHS Collection

Physical description

Hanro Autumn-Winter 1960 Catalogue: On blue card with white and black print. It has a scene of the Swiss Alps with two Swiss Chalets at the foot of the hills. In the foreground are three ladies one sitting on a chair and two leaning on a wrought iron fence. The ladies are sketched in black ink, the first with long black hair is wearing a twinset, the cardigan has long, set in sleeves and is buttoned up with nine buttons. The garments have bands on the cuffs, around the neck and on the waist. The second lady has short hair and is wearing a jumper with long set in sleeves, collar and button front insert. The jumper has bands on the sleeves and waist. The third lady with long blond hair wearing a bulky rib pullover with a large collar. At the top of the page in white print is *Autumn - Winter 1960 Catalogue. In the centre on a white banner printed in black is Hanro Quality Knitwear for Women. At the bottom in black print is *Styled In Switzerland* in a white banner. Inside the front page on a white back ground with black print is advertising and the Index. The catalogue pages on white back ground with black print and sketched garments consists of Hanro knitwear collection of Pullovers, Twin Set's, Cardigans, Jackets, Sweater Shirt and Stole, including item name, style number, description, colour and size. On the back of the catalogue is the price list, instruction on advertising and at the bottom is *This year, go along with Hanro - for Handsome Profits in Knitwear! Inside the back page of the cover is an advertising example which says *Here Now! The very latest continental wool knits Styled in Switzerland* with a scene of the Swiss Alps and village with three ladies on a balcony modelling Hanro Knitwear. In the right hand corner is the Hanro factory in Switzerland. The back cover is blue and white with black print. 5cm down from the left top is a white rectangular shape with Hanro (Aust) Knitting Mills Limited printed in black. A black stripe 5cm in from the left runs from top to bottom of the page. In the Centre Bendigo, Melbourne and Sydney address and contact details for Hanro. Down the page to the right is a list of the those represented in other states by: Queensland, Western Australia, South Australia and Tasmania. Bottom left is a sketch of the Hanro Swiss factory done in black ink on white back ground. Underneath that is *The Home of world-famous Hanro in Liestal, Switzerland. Box 116A

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