Historical information
Rolex and Bucherer Jewelers were retail partners. In the 1950's Keepsake or souvenir spoons were made as an advertising gimmick. To obtain one of these spoons a customer had to purchase a Rolex watch from a Bucherer store. They were not sold separately. This spoon features the Lucerne lion and is actually the most common of the Rolex spoons.
Physical description
Souvenir spoon. Logo impressed in bowl of spoon - Lion, and cross..
Inscriptions & markings
ROLEX Bucherer. Indistinguishable? Bucherer of Switzerland
