Magazine - HANRO COLLECTION: HANRO AUTUMN WINTER CATALOGUE 1961, 1961

Historical information

The Hanro company was established in Switzerland in 1884. In 1926 a site in Hargreaves Street Bendigo, behind the School of Mines, was purchased to establish the Bendigo Knitting Mills, a subsidiary of Hanro. The managing director was Charles Handerchin who came from Switzerland. The company was delisted from the Australian Stock Exchange in 1963 when it was taken over by John Brown Industries.

Physical description

Hanro Autumn - Winter Catalogue 1961: The front cover is of a white and pink card background is a sketch in black ink of a lady wearing a matching night dress and dressing gown. To the right top is a sketch of a cuckoo clock. A black banner with Hanro in Pink is also to the right and across the bottom is *Swiss-inspired Lingerie . Catalogue Autumn - Winter 1961*. Inside the cover is advertising and the Index. The Catalogue consists of sketches of ladies wearing a variety of lingerie with the items number, description, material, size, quantity and colours available on gloss paper. The last page is of yellow paper and is the suggested retail selling prices, Style, item number, sizes. On the back is Trade Price List, Style, Size Range and price. On the back of the catalogue on pink and white card is a scene of pink sky with white clouds, sketched in black ink is the Swiss Alps with a Swiss Chalet, trees, flowers and a cow. In a box with a black border on a white background is *Hanro (Aust) Knitting Mills Limited. 163 Hargreaves Street, Bendigo, Victoria. 3024. Sales Offices, addresses and phone numbers of Melbourne, Sydney, Brisbane, Perth, Adelaide and Hobart. There is a sketch in black on a pink background of the Hanro factory in Switzerland *The home of World-Famous Hanro in Liestal, Switzerland*

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