Physical description

Broadcasting Station 3CV, Maryborough. A souvenir of the opening of the New Studios and Offices of Central Victoria Broadcasters Pty Ltd. March 2nd, 1956. Established 1956, offices in Burke Street, opening coincides with the stations 21st birthday, March 2 for the former celebration, October 26 for the latter. Coverage included Bendigo, Ballarat, Daylesford, Castlemaine and Maryborough. 3CV plays active part in assisting charities and hospitals at Maryborough, Daylesford, Maldon and Dunolly. Active Women's Radio Club with branches in country centres adds strength to station's charitable efforts. Opening 3CV's new premises will widen the scope of the station's charitable efforts, and stronger link with Australian Commercial Broadcasting stations. Writer Harold V Nunn writes history of district of Mayborough. Manager Ken J Parker, Central Victoria Broadcasters Pty. Ltd. The Souvenir brochure also covers topics such as: deep lead mining. WWI. Houses being pulled down. New settlements of Mildura. Secondary Industries. Bowenvale, Alma, Majorca, Craigie, Amherst, Adelaide Lead, Havelock, Bet Bet, Bently. Primary production and a railway staff of approximately 150. Maryborough a little town without a future. Coal fields at Wonthaggi. 1917 a public meeting was convened in an effort to stem the tide of adversity. Mayor George Frost, M.L.A., decision to form a Progress Association, a policy of secondary industry was decided upon and committees were appointed, James L Drew much credit is due. Maryborough's move for rejuvenation was revolutionary, because apart from Ballarat, Bendigo and Geelong, it was regarded as so much presumption that industry could be expected to function with success in a country town. Governments were unsympathetic. Maryborough & district people showed determination to succeed and their faith in their town. Employment and economic security provided by the industries outweighed the debt. Maryborough's general position is that it is no longer dependent upon one particular phase of activity. The first of the industries to be formed in 1918 was the Butter Factory. The nearer dairy companies did not take kindly to the prospect of another opposition company taking supplies from their districts, and in the first few years of establishment completion made the going hard for the management. But adopting a conservative policy and placing all profits to reserve I the first six years of operation headway was gradually made. Thus it was a red letter day for the company in 1925 when the first dividend of 5 percent was paid.1955 dividend of 10 per cent. Operating it's own trucks the dairy serviced local dairymen up to 40 miles. Maryborough Knitting mills est. 1923, having transferred from Clunes. Out bid Ballarat and Bendigo to the industry. The mill has what is probably the largest circular underwear plant in the Commonwealth, which is conservatively valued at 198,913 pounds. It produces between four and five million garments each year, worth over one million pounds. The company has established subsidiary mills at Dunolly, Talbot and Avoca. The company also assisted in the establishment of the Interknit Hosiery Co. Ltd., Clunes. The Maryborough Flour Mills is the second oldest of Mayborough's industries. It was built by Mr Cadwallader over 70 years ago. It was later sold to Mr. A Land and then to Jas. Minifie & Co. It had a somewhat 'in-and -out' existence until purchased in 1923 by Messrs. Willersdorf and Forbes, of Eddington. In 1939 the firm began to build silos for the storage of bulk wheat and the present storage capacity is 100,000 bushels. 1944 power was changed from steam to electricity. The mill has an out put of 20 sacks an hour. 1938 a chaff mill was built, and now is regarded as one of the best in Victoria. Its output in one year of approximately 6,800 tons is a State record for a single cutter. During this 30 year period Patience and Nicholson Limited has grown with Maryborough and is now one of the major key industries of Australia. The P&N brand covers precision tools - taps, dies and twist drills - indispensable to the country's economy, and quality is acknowledged equally by an air craft factory in Canada, a dockyard in Thailand, a railway workshop in New Zealand, no less than by our own Australian industries. Maryborough can be proud of the part played by P&N in war when, geared to the needs of the times, it poured countless millions of tools into defence factories and to the armed forces of the Allies, and now in peace when it is providing, hydro-electric undertakings and the manufacture of cars and tractors. From 1858, W Phelan & Sons Pty Ltd has made phenomenal and spectacular growth, becoming incorporated as a private company in 1929. It is without doubt the greatest private development in the history of Maryborough. 1940 joinery manufacture was commenced. The company entered the Ready Built Housing field in `950 - and in 1951 established a factory at Cairns, Northern Queensland to overcome the manufacturing difficulties being experienced due to the shortage of plywood in Victoria. Present activities include: Ready Built Housing Factory, on-site building, a modern joinery, timber yard, drying kilns, etc., and plumbing & electrical & engineering services, a door and panel factory at Cairns, retail hardware store, Melbourne Sales Depot. Hedges & Bell Pty Ltd were est 1945, with a staff of 40 employees are the largest printing firm outside the metropolitan area. The branch of Premier Wireworks is a contribution made by the decentralisation policy of the State.