Historical information

J A Eden (Clothier) was first listed in Pall Mall in 1895. The Surprise Shop was located on the third block Pall Mall Bendigo, next to the Lyceum Store.
John A Eden (Draper) listed at the corner of Bath Lane and Mitchell Street from 1898.
J A Eden retired from business in 1904. A sale of men's clothing, hosiery, hats, underwear and general clothing of every description was conducted by Mr J H Curnow on the premises in Eaglehawk.
Gilbert Rule's second wife was Louisa Kate Eden.

Physical description

Sepia photograph on card. Pictured is a man wearing a suit standing in front of a clothing shop. Sign above the shop front "J.A.EDEN". Vertical sign on LHS "The SURPRISE"