Historical information

This item is from the private collection of George Shirling of Red Onion, Falls Creek.
It is a proof for a poster by James Northfield. Northfield (1887–1973) was an Australian graphic artist best known as the designer of a series of posters for the Australian National Travel Association, promoting holiday destinations across the country.

George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager.
He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet.
George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s.
In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek.

George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.

Significance

This item is significant because it is representative of the posters created by James Northfield, Australia's best know graphic designers.

Physical description

Artist's proof of an historical ski promotion poster. It features 2 skiers preparing to descend the slope and 3 other people in the background, one carrying a toboggan. The poster has been mounted in a wooden frame and is accompanied by a sign.

Inscriptions & markings

On Poster: Visit the Victorian Alps
On Sign:
ITEM Νο. 55 "Visit the Victorian Alps" 1931 Poster
Historical travel poster artist's proof from the original design by James Northfield in 1931. Signed by the artist - Fay Plamka.