Historical information

Postcards began to be produced in Victoria from 1876. Between 1900 and 1920, picture postcards in Australia became an incredibly popular phenomenon. People could cheaply and easily send messages, without the formality of a letter, and they provided a cheap form of souvenir. Eventually, every event of significance was commemorated in some way with a postcard, and this led to the development of a ‘picture on one side and a message/stamp on the other’ postcard we are familiar with today. They were also a popular form of advertising. This postcard appears to be one in a set of postcards promoting the Black Rock area.

Physical description

Postcard with photographic image which appears to have been hand tinted depicting Half Moon Bay beach at Black Rock. In the foreground in tea-tree bush, the foreshore has beach shacks on it, along with many small boats moored in the bay. A long jetty enters the bay. The photograph has been taken from the cliff top. Printed in red ink on the top right hand corner of the image is "Pier, Half Moon Bay".