Physical description
A "coffee table" book of 194 pages featuring photographic images and information about the K2 ski company.
Publication type
non-fiction
Summary
"K2: 50 Years of Serious Fun" is a book celebrating K2, the ski and snowboard company. It marks the company's 50th anniversary and highlights its history, unique brand identity, and contributions to the ski and snowboard industry. It features anecdotes, photos, and insights into K2's evolution.
The book showcases K2's distinct "garage brand" identity, characterized by its irreverent approach and willingness to do things its own way. It delves into various eras of the company's history, highlighting key athletes like Scot Schmidt and Sean Pettit, and showcasing the evolution of ski and snowboard designs.