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Musculoskeletal Health Australia (now held by the Glen Eira Historical Society)
From the collection of Musculoskeletal Health Australia (now held by the Glen Eira Historical Society)
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Photograph - Group photo, 1987

  • B&W photo of four people, standing, posing for a photo in a large room. Two of the people are in costume, while the other two are dressed in regular clothing. The two people in costume are dressed as the characters Norm and Libby from the government's “Life. Be In It" health promotion campaign. Behind the group, there are some other people sitting on chairs placed in a semi-circle, with one person standing, and an A-frame sandwich board with the heading, 'MIND YOUR BACK'. In the foreground, there is one other person standing to the right of the frame, (partially obscured).

    National Arthritis Week (NAW) 1987 Launch: “Exercise Beats Arthritis” book launch

  • Untitled image

  • Untitled image

  • B&W photo of four people, standing, posing for a photo in a large room. Two of the people are in costume, while the other two are dressed in regular clothing. The two people in costume are dressed as the characters Norm and Libby from the government's “Life. Be In It" health promotion campaign. Behind the group, there are some other people sitting on chairs placed in a semi-circle, with one person standing, and an A-frame sandwich board with the heading, 'MIND YOUR BACK'. In the foreground, there is one other person standing to the right of the frame, (partially obscured).

Historical information

In May 1987, the Arthritis Foundation of Victoria (AFV), formerly the Rheumatism and Arthritis Association of Victoria (RAAV), held a book launch to help promote Valerie Sayce (AFV physiotherapist) and Ian Fraser's new book, 'Exercise Beats Arthritis'. The book launch was the key event in launching that year's National Arthritis Week (NAW). In this photo, authors Valerie Sayce and Ian Fraser pose for a photo with Norm and Libby, characters from the federal government's “Life. Be In It" health promotion campaign. A similar photo (taken from a slightly different angle) appears on page 3 of the No 44, June 1987 issue of the Arthritis Foundation of Victoria's quarterly newsletter, News Review. It accompanies an article on the book launch and other National Arthritis Week activities held that year. Many of these events were well promoted, with much support from television and radio media, including a live radio interview with Valerie Sayce by 3AW's Muriel Cooper at Chadstone Shopping Centre (see page 4 of the same newsletter issue).

Physical description

B&W photo of four people, standing, posing for a photo in a large room. Two of the people are in costume, while the other two are dressed in regular clothing. The two people in costume are dressed as the characters Norm and Libby from the government's “Life. Be In It" health promotion campaign. Behind the group, there are some other people sitting on chairs placed in a semi-circle, with one person standing, and an A-frame sandwich board with the heading, 'MIND YOUR BACK'. In the foreground, there is one other person standing to the right of the frame, (partially obscured).

Inscriptions & markings

[On a white label, typed in black ink] NATIONAL ARTHRITIS WEEK LAUNCH [underlined] Authors of the book "Exercise Beats Arthritis" Valerie Sayce and Ian Fraser. With 'Norm' and 'Libby' from Life. Be In It. [In the top right corner, directly on the photo, in blue ink] 3 [In centre, below the label, written sideways in pencil] 3 [On a MOVE branded sticky note, in blue ink] News Review 1987 No. 44 [illegible scribble] pg 3

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