Photograph - 18 East Esplanade - Festival Supermarket, Sharon Walker, 1993

5657.01 - East Esplanade 18 - Festival Supermarket (Sun Adv 237.3) 1993 Photo 01

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5657.02 - East Esplanade 18 - Festival Supermarket (Sun Adv 237.3) 1993 Photo 02

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Please acknowledge the item’s source, creator and title (where known)

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5657.03 - East Esplanade 18 - Festival Supermarket (Sun Adv 237.3) 1993 Photo 03

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5657.04 - East Esplanade 18 St. Albans - Self Bros Supermarket (Sun Adv 64.3) 1993 Photo 01

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This media item is licensed under "All rights reserved". You cannot share (i.e. copy, distribute, transmit) or rework (i.e. alter, transform, build upon) this item, or use it for commercial purposes without the permission of the copyright owner. However, an exception can be made if your intended use meets the "fair dealing" criteria. Uses that meet this criteria include research or study; criticism or review; parody or satire; reporting news; enabling a person with a disability to access material; or professional advice by a lawyer, patent attorney, or trademark attorney.

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Please acknowledge the item’s source, creator and title (where known)

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5657.05 - East Esplanade 18 St. Albans - Self Bros Supermarket (Sun Adv 64.3) 1993 Photo 02

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This media item is licensed under "All rights reserved". You cannot share (i.e. copy, distribute, transmit) or rework (i.e. alter, transform, build upon) this item, or use it for commercial purposes without the permission of the copyright owner. However, an exception can be made if your intended use meets the "fair dealing" criteria. Uses that meet this criteria include research or study; criticism or review; parody or satire; reporting news; enabling a person with a disability to access material; or professional advice by a lawyer, patent attorney, or trademark attorney.

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Historical information

The Self family story begins with two sisters, not the brothers. In 1932, Margery and Edna Self took over Mrs Magee’s confectionery shop on Main Road West. They expanded the business by purchasing Mr Hounslow’s petrol bowser.

In 1934, the Self family built a new general store at 18 East Esplanade, St. Albans which became the foundation of the future Self Bros Supermarket. The family lived in a house behind the shop.

The name Self Bros & Goddard emerged when Bernice Self married Alfred Goddard in 1947.

By 1955, the directory lists Self Bros & Goddard Storekeepers and later in 1960 to 1974 as Licensed Grocers. This marks the shift from a family general store to a major grocery business

Later years it became the Festival Supermarket and subsequently the St. Albans SUPA IGA Supermarket.

Significance

This collection of photographs captures the various names the supermarket was known as Self Bros, Foodtown and Festival IGA Supermarket.

Physical description

Scanned negatives of photographs taken by a Sunshine Advocate photographer.

Inscriptions & markings

5657.01 - East Esplanade 18 - Festival Supermarket (Sun Adv 237.3) 1993 Photo 01.JPG
5657.02 - East Esplanade 18 - Festival Supermarket (Sun Adv 237.3) 1993 Photo 02.JPG
5657.03 - East Esplanade 18 - Festival Supermarket (Sun Adv 237.3) 1993 Photo 03.JPG
5657.04 - East Esplanade 18 St. Albans - Self Bros Supermarket (Sun Adv 64.3) 1993 Photo 01.JPG
5657.05 - East Esplanade 18 St. Albans - Self Bros Supermarket (Sun Adv 64.3) 1993 Photo 02.JPG

Subjects

Identifier

5657

Date made

1993

Photographer

Sharon Walker

Publisher

The Advocate

Cite this page

Victorian Collections

https://victoriancollections.net.au/items/695f3bb771206616848fa10c

Accessed 13 June 2026

This record was last updated 3 months ago

Completeness

If you want to ask a question, or you know something about this item, contact the collector

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Photograph - 18 East Esplanade - Festival Supermarket, Sharon Walker, 1993

Reuse this media

Conditions of use

Attribution

Reuse this media

Conditions of use

Attribution

Reuse this media

Conditions of use

Attribution

Reuse this media

Conditions of use

Attribution

Reuse this media

Conditions of use

Attribution

Historical information

Significance

Physical description

Inscriptions & markings

Subjects