Historical information

S.E. Dickins was one of Victoria’s most important early self‑service grocery chains, founded in 1920 by former Moran & Cato manager Samuel Edward Dickins. It grew from a single Geelong store into a 54‑store Victorian network before being taken over by Coles in 1958 (Australian Food Timeline).

After the Coles take over, some stores were rebranded Coles New World, whereas others kept the Dickins name for several years.

In 1991, the New World name was phased, and all stores were rebranded simply as Coles Supermarkets.

This store was subsequently rebranded as Bi-Lo Supermarket which was also part of the Coles Group.

This store is now closed, and is now the Palms Pokie and Bingo Club.

Significance

This store in Maidstone opened in 1964 and featured the branding "Dickins New World Supermarket".

Physical description

Digital black & white photograph

Inscriptions & markings

Dickins New World Supermarket
New World Supermarket in Maidstone in 1964