White plastic box or container, with the words "Melbourne all over - Mints", Yarra Trams logos on the front and "Metlink" and Yarra trams contact details on rear. Container contained small mints - which the cataloguer at the time found very nice. Produced c2006.trams, tramways, yarra trams, advertisements, marketing

Presentation or printout of a PowerPoint presentation, 6 slides per sheet, 14 sheets titled "100 years of electric trams in Melbourne", giving details of the proposed marketing strategy, objectives, proposals, depots, promotions, work completed, colouring book, media and employee involvement.trams, tramways, centenary, yarra trams, 100 years of electric trams, melbourne, depots, marketing

Set of 9 "The Met Student Training Cards" - comprising a brown envelope with student name and other details, containing a manila folded card containing a record or practical training - dates, routes, table, vehicle type, trained in, progress to date, comments and trainer name. Gives the name of the student and the trainer and type of training. All commenced their training at Hawthorn during Jan. 1994 to Feb. 1995. All from South Melbourne depot. .1 - Mohamed Farah - Conductor - trainer - Roberto D'Andrea .2 - Sameh Ghobrial - Conductor - trainers Margaret Drew and Zorzi .3 - S. Adikari Tram driver - trainer - T. Fenwick .4 - Jennifer Stebbing - conductor - trainer Monk .5 - Arsenio Granada - conductor - trainer McGill .6 - Ralph Bosworth - conductor - trainer Zorzi .7 - N. Pamulo - conductor - trainer Monk .8 - Marie Murage - tram driver - trainer - Phillips .9 - Pugh - tram driver - trainer - Robertsontrams, tramways, centenary, yarra trams, 100 years of electric trams, melbourne, depots, marketing

Set of two presentations or printout of a PowerPoint presentation, 6 slides per sheet and two position descriptions. .1 - Three page report (part of a larger report - page 9 to 11) results of a survey of various routes, KPI's - surveys, customer feedback, and incidents, service delivery. .2 - four page report about the Love Your Trams campaign presented by Flash Group, the objective, concept, the message, graffiti reduction and messages from passengers and staff. .3 - Two page Yarra Tram position description for Customer Relations and Marketing Officer, Camberwell. .4 - ditto for Customer Relations Assistant Camberwell.On top of each document are notes in blue ink.trams, tramways, yarra trams, accidents, melbourne, depots, marketing, staff

Single page A4 sheet, photocopied, titled "New Year's Eve Fares / Tickets", issued 28 December 1987 by the Marketing Division, 50 Queen St, advising of the validity of tickets for 31 December and 1 January 1988 - notes Met Pass, travelcard, Neighbourhood tickets. Has The Met logo on top of the sheet. signed by J. Owers for Biruta Bourke.trams, tramways, tickets, the met, travel cards

Demonstrates a Yarra Trams staff newsletter..1 - Magazine - 8 pages, full colour, centre stapled, printed on recycled paper, titled "Yarra Connections Issue 12 December 2003", published by Yarra Trams. Notes the launch of the "Wheelchair users guide" for tram passenger, Yarra Trams support for Wheelchair Rugby, planning for Vermont South extension, French award for CEO, Hubert Guyot, photo exhibition featuring employees by Georgia Metaxas, Boroondara residents and Travelsmart, Metlink Team Tigers Basketball, Ikea store in Richmond, pram friendly trams, feedback and return of W class trams to route 30. New track maintenance vehicle -"scrubber truck". .2 - Letter on Yarra Trams letterhead, addressed to Ron Wilson of Orange Grove Bayswater, signed by Paul Matthews Marketing Manager forwarding a copy of the magazine to Ron, noting highlights. Gives address details. .3 - Magazine - as for .1 - issue 1 dated October 1999 with a forward by the CEO Steve Macdonald , Camberwell depot, Deputy CEO Hubert Guyot, new logo designs, reduction in tram stops, tennis trams, family day, Docklands route 70 extension and competition. .4 - magazine - 3 fold A4 - issue 9, dated Nov. 2002, Notes the construction of Route 109, W class, St Vincent's Plaza, Gordon Atkins, Docklands tram services, explorer program, Feedback, Line Officers, Corporate Report and Melbourne Museum tram. .5 - magazine - issue 11 - August 2003 - 8 pages - opening of Box Hill line, Harry the Wombat, trams in the press, Welcome to Dennis Cliche, B class seating trial, Metlink, Docklands, trial information at tram stops (early TramTracker) project and route 75. .6 - magazine issue 13 - April 2004 - Australian Open tram service, Collins and Spencer Superstop, tram services, feedback, Metlink, Channel 10 - The Secret life of us, PTC Cricket Squad. .7 - issue 8 - April 2002 - Grand Prix, Box Hill update, Citadis update, Collins and Spring superstop, Australia Open, Fare Evastion and track joints.trams, tramways, yarra trams, w class, disability services, vermont south, awards, metlink, route 30, camberwell depot, docklands, route 70, st vincent's plaza, line officers, box hill, route 109, b class, superstops, cricket, tennis, tramtracker, route 75

.1 Pamphlet, DL size, three folded titled "The Colonial Tramcar Restaurant", marketing the service, has photos and details of the service, what it can be used for, where to pick it up, seating layout and contact numbers. .2 - Postcard - full colour - side on view of a "The Colonial Tramcar Restaurant" wide bodied W fitted with a trolley pole. Has the company logo on the bottom of the card. Two copies of the card, but they have been stuck together by water damage. Has the logo on the rear, contact details, and address lines. Custom prints by www.visitgallery.com.au .3 - as for .1 - but slightly different information. Not scanned.trams, tramways, restaurant tram, marketing, melbourne

Pamphlet - folded and cut in the shape of a Melbourne W class tram with arched advertising windows, for the marketing of an auction of "The Cromwell Building" - Wednesday 19 August 2009 (year based on calendar search). Gives details of the building and site, and agent contact details. Has photos of the building on the corner of Elizabeth and Bourke Streets. Agents Alexander Robertson and Colliers Jardine.trams, tramways, auctions, real estate, advertisements, bourke st, elizabeth st

Set of four adhesive labels for fitting to the inside of a tramcar advising passengers why travel by tram - each with blue top green bottom with white lettering. All have Yarra Trams logo on the lower edge. .1 - Traffic Jam - Catch a tram .2 - Relax - Tram it! .3 - No parking - Tram it! .4 - Cleaner air? - Tram it! Part of the Tram it campaign.trams, tramways, yarra trams, passengers, signs, tramcars, marketing

.Instruction or guidelines, 15 A4 sheets stapled in the top left hand corner, titled "Yarra Trams Customer Service", training document on providing good service to customers, especially on the phone, produced by Paul Matthews, Marketing Manager for Yarra Trams - 1997? H as extracts from various training documents on handling stress, customers on the phone, and behaviour.trams, tramways, training, yarra trams, marketing

.1 - Report - 24 pages + card cover, printed in full colour on gloss paper, centre stapled landscape format titled "Metlink 2007 in review" with table of contents, including message from CEO Bernie Carolan, provides details about the bodies activities, campaigns, events, fare evasion, the public transport challenge, celebrity Metcards, marketing and customer services. .2 - Report - 42 pages + card cover, printed in full colour on semi gloss paper, centre stapled, portrait format titled "Metlink Annual Review 2008" as above, but with details of Southern Cross station, website and Geelong stations - includes VLine.trams, tramways, metlink, annual reports, reports, melbourne, connex, yarra trams, buses, metcard, vline

Press Release - printed on both sides of A4 paper, titled "Metlink" giving the background history to Metlink, its responsibilities, signage, Viclink, relationship with Transport Ticketing Authority and the future with Myki, key challengers, fare evasion, data analysis. Notes that the sheet was provided with an information pack. Has contact details.trams, tramways, metlink, tickets, marketing, public transport

Press Release - printed on A4 paper, titled "Signage, way-finding and branding" about the roll out of new tram stop and railway station signs and the colours involved. Not dated.trams, tramways, metlink, signs, marketing, public transport, tram stops, railway station

Book - 12 pages with a fold out double page centre map, centre stapled, titled "The Merrilands Garden Suburb", a real estate marketing brochure for area to the west of the Reservoir rail line, known locally as Merrilands. Marketed on being a gardens suburb to the then Town Planning situation. Contains a suggested loop tram system. Has sales conditions, general information. Marketed by T. M. Burke of 340 Collin St Melbourne. Fold out surveyors map, by Saxil Tuxen, Licensed Surveyor date Oct. 1919. Shows suggested tram routes, reserves, and civic centre.trams, tramways, real estate, reservoir, proposals, new tramway, land

Copy negative of a photograph of tram W5 811 turning from the railway underpass at the Caulfield Railway Bridge into the former Railway Avenue. Part of this track was removed during1983 and changed arrangements provided for Caulfield Race traffic. An inspector is standing behind the tram on the left hand side of the photo. On the right side is the Caulfield Marketing Emporium. Based on depot listings and a Glen Huntly run number in the back cab, photo is dated to the late 1940s.Yields information about the Caulfield Racecourse loopCopy negative of a black and white photographtramcars, tramways, w5 class, tram 811, racecourse, caulfield, dandenong road

Used to hold a myki card in a wallet. Instructions on how to use the auto top-up feature is printed on both sides.One of many marketing methods for the myki ticketing system which may be superseded by 2024.White cardboard folder used to hold a myki card. In the background of the cover is the spire at Arts Centre Melbourne in front of blue skies with a few clouds. 2 copies held.myki, public transport, public transport victoria, tickets, arts centre

Used to hold a myki card in a wallet. Advertisement on new E-Class trams and Luna Park are printed on both sides.One of many marketing methods for the first additions to the Melbourne tram fleet (i.e., the E-Class trams) in the 2010s.White cardboard folder used to hold a myki card. In the background of the cover is the entrance to Luna Park along with a new E-Class tram serving Route 96. 2 copies held.myki, public transport, public transport victoria, tickets, luna park, e-class tram

Sign for advertising or promoting Metlink - the marketing body and umbrella brand for public train, tram and bus transport operators in Melbourne, Australia. Commenced in 2003. On 2 April 2012, the operations of Metlink were transferred to the newly created public transport planning and management authority, Public Transport Victoria.Yields information about some of the public transport signage used by Metlink.Sign with adhesive backing. The letters have their own adhesive which would allow them to be placed on a wall or window.public transport, melbourne, signs, metlink

Poster promoting the use of Yarra Tram's tramTracker system using the image of a vinyl record player. Has the details of how to do it by SMS or by a phone call. Produced in June 2007 when the system was relatively new.Demonstrates the marketing of the tramTracker system.Full colour poster printed on an A4 sheet, approx 150gsm paper.trams, tramways, posters, tramtracker, yarra trams

Used for pinning onto clothing or other accessories. Advertisement on TravelCard is printed on one side. Two copies held.One of the marketing methods for the TravelCard, the main ticketing system for public transport in Victoria during the 1980s.White, round plastic badge with "I Like TravelCard" printed in front. Two black, directionally opposite arrows flank the top and bottom of the text. In the back the text "BLADON MARKETING" is inscribed below the safety pin. 2 copies held.BLADON MARKETINGtravelcard, the met, metropolitian transit authority, badge, public transport, tickets

Used for decorative purposes on magnetic surfaces, such as on a fridge door. Likely an advertisement for the Public Transport Corporation.A marketing material associated with a now-superceded transit agency (since the 1990s).White rectangular sheet magnet with the text "Public Transport Corporation" printed in teal serif font between 4 black lines.public transport, public transport corporation, ptc

Used for decorative purposes on magnetic surfaces, such as on a fridge door, while also an advertisement for the Public Transport Corporation and V/Line.A marketing material associated with a now-superceded transit agency (since the 1990s). The V/Line logo shown was distinct in the 1990s, which has since changed as well.Rectangular sheet magnet with the logos of the PTC and V/Line on the top. In the centre reads, "City or Country/the best way to travel/is with The Met/and V/Line." At the bottom phone numbers for both groups are advertised, above the text "Public Transport Corporation."public transport, public transport corporation, ptc, v-line

Material sample of the PTV logo with name stitched onto a black cloth by Lod Promotions of Braesidetrams, tramways, ptv, logos, uniforms, marketing

Frisbee - fold up type, printed with a "Love your Trams" message. Comprises a cloth sewn within a spring metal suround that could be folded up (and it does) to be placed within the green cloth bag with the Yarra Trams logo.trams, tramways, events, yarra trams, children, marketing

Set of 13 letters, from or to Yarra Trams during 2001 and 2002 to Keith Kings re various maters, sending the latest issue of "Yarra Trams Update" or "Yarra Connections" 1 - 23/1/2001 - latest news and the proposed launch of "Yarra Rewards Club Member" 2 - 25/5/2001 3 - 13/8/2001 - now known as "Yarra Connections" 4 - letter to Paul Matthews, Marketing Manager, dated 14/10/2001 re various matters, including road markings, timetables at tram stops and the newsletters. 5 - 11/12/2001- Superstops 6 - 2/1/2002 7 - 1/5/2002 8 - 21/11/2002 - Yarra Connections No. 9, notes possible take over of M>Tram 9 - 23/4/2003 10 - Feedback from Keith about route 70 trams, dated 10/5/03 11 - 4/5/2003 - map attached to above about service improvements in the CBD. 12 - 5/8/2003 - Opening to Box Hill and Met Link. 13 - 2004 - not dated, first issue of Yarra Connections for 2004 - merger with M>Tram and a copy of Reg Item 5033. All signed by Paul Matthews as Marketing Manager.trams, tramways, yarra trams, passengers, m>tram, box hill, letters, metlink

Letter from Yarra Trams to Keith Kings, 9/1/2002, advising of the new "Explorer" program for use in the City of Port Phillip, part of a trial - lists Metcard retailers and where discounts could be obtained from food or coffee shops. Has a hand written note that Keith advised Lucy Allison that it probably not be worthwhile being a part of the program. Signed by Paul Matthews as Marketing Manager.trams, tramways, yarra trams, city of port phillip, marketing

Pamphlet - 11 pages, printed, folded quarto sheets, titled "Fifty Questions and Answers about trams in Australia", published by AETA, late 1940's. Has a photo of Brisbane tram 483 on the front cover. Looks at the various trams/vs bus/vs motor car arguments of the era. Dated on the basis that it refers to the AETA "Tram Tracks" magazine the fore runner of Electric Traction. Possibly reprinted from a UK version.trams, tramways, aeta, tramways, marketing

Sun visor or cap - light weight car, punched and partly folded, promotional or marketing item, printed on yellow card with the "The Met" logo and full name.trams, tramways, marketing, cap, the met

Digital image of the front of the Adelaide factory of Duncan & Fraser with a HTT tramcar body, bodies for Ford motor cars and various horse drawn vehicles out front, with marketing banners, advertising hoarding's and details of their products on the factory, See also Reg Item 5281 for a photograph of the tram body.trams, tramways, htt, duncan fraser, new trams, tram bodies, adelaide