Showing 916 items
matching marketing
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Mission to Seafarers Victoria
photograph - Photograph, Black and white, c. 1950
Unknown chaplain in the Vancouver Mission speaker with a young sailor.The photograph is typical of the images used as marketing to d'escrime the Mission's work around the world.medium sized rectangular b/w photograph in landscape formathand-written marking in pencil: "IL" and in pen: Vancouverchaplain, comforting, seamen, sailors, seafarers, overseas missions, vancouver, welfare -
Kiewa Valley Historical Society
Box Cuticle Soap, mid to late 1900's
The mid 1900's provided the start of "the body beautiful" revolution. The cosmetic industry, with the help of quasi scientific selling advertising slant targeted those "customers" that needed the "extra care" factor that only their product could offer. At this period in time their advertising power was based on in store, radio and newspaper media channels with saturation levels relatively low. In the later years of the 1900's saturation levels and a wider range of products and increased competition further increased the product saturation levels available to the buying residents. With the introduction of television the advertisements become more elaborate and "catchy" words, phrases and comedy type situations helped boost the advertising "pitch" and subliminal undertones to effective levels required for a highly competitive health related market place. 'sellingThis subliminally,"medically" endorsed product was one of many during the great "spin" revolution of product marketing and selling. This item is significant in that it demonstrates that greater infusion of product awareness throughout rural areas was highly successful through a greater variety of advertising media. It also demonstrates that in a highly competitive marketplace there are no physical boundaries that impinge upon the distribution of products and services. The rural sector is a highly lucrative region for any product that helps protect the body from all the "nasty's" that become more noticeable in a rural environment. This rectangular box which had contained cuticle soap is constructed from cardboard and reinforced by a black nylon impregnated sheeting. This impregnation was required to keep the box from soaking up any water from the user's hands. The top section of the box(lid) has and in large print "KELSEY'S" top line followed by "CUTICLE" off to the right and underneath and to the right "SOAP". Below this and in smaller print is "MEDICINALLY..." below this and in smaller print "EMOLLIENT AND REFRESHING, REDOLENT, CLEANSES, CURES, PRESERVES, PURIFIES." and last line underneath "SPECIALLY ADAPTED FOR TENDER SKIN" On each of the sides of the top lid are, side 1 "INVALUABLE FOR THE NURSERY." underneath in smaller print "JOHN M. KELSEY CO." to the left of this and on a green backed highlighter "No. 1744 - Guaranteed under Pure Food Act, 1908, N.S.W. by John M. Kelsey Co. - No. 1744. Melbourne, Victoria." On the right side and in large print "KELSEY'S CUTICLE SOAP" on the next side and also a similar sign on the opposite side "SPECIALLY ADAPTED FOR TENDER SKIN." below this "JOHN M. KELSEY CO." "Registered" and on the other long side in large print "SPECIALLY ADAPTED FOR TENDER SKIN" underneath in smaller print JOHN M. KELSEY CO. Registered"specialised soap, toilet requisites, nursery health., bathroom, domestic -
Kiewa Valley Historical Society
Bucket Ice, circa mid 1900's
This mid 1900's ice "bucket" was used during the first major "American" (fashion invasion) of merchandise for the "new " social set. This was a form of release, coming after the tight money restrictions during the "Great Depression" and from World War II.This item is an example of the change of direction in regards to household cutlery and crockery which the Australian rural environment slowly progressed through. This progression was due to a closer alliance with the USA after World War II and and increase push in marketing by USA manufacturers of their Australian partners and the closer alliance between the two nations. The American service men and women on recreational leave during the "South Pacific war" front brought both nations closer together and the requirement of American industries to find new markets resulted in "cheaper" mass produced silverware onto the Australian scene, which at that time were mainly sourced from the UK and Europe. This silver plated "ice bucket" with lid and handle has "pot belly" shape. A smaller circumference top, bulging center and smaller bottom. The lower inside shape of the "bucket" allows for a "grate" to be placed 40mm from the bottom (this grate would separate the "solid" ice cubes from the melted ice water). There is a "U" shaped "swiveled" handle with "art deco" type leaves(grape) reinforcing the cross section. There are two bands of "grape leaf" motifs, one smaller one at the top rim and a larger one on the bottom at the point of furthest bulge.At the outside base is the manufacturers logo "K" and encircled in small print are "KNICKERBOCKER MFG CO. QUADRUPLE PLATE"silver plated ice "bucket", bottle cooler -
Orbost & District Historical Society
book, Stanley,Paul & Company, The Lady's Realm, November 1910 - April 1911
The Lady's Realm was a illustrated monthly women's magazine published in London in the 19th century, initially edited by W. H. Wilkins. It also published 36 volumes between 1896 and 1914. The Lady's Realm was a British women's magazine published from 1896 until 1914, possibly until 1915. It primarily targeted upper-class readers as well as an aspirational middle-class audience, featuring photographs, poems, fiction, and columns by popular authors such as Marie Corelli, Frances Hodgson Burnett, Jack London, and H.G. Wells. (Wikipedia) Founded in 1833, the Sydney Mechanics' School of Arts is the longest running School of Arts (also known as a "Mechanics' Institute") and the oldest continuous lending library in Australia. These magazines reflect women's interests in the early 20th century. Women’s magazines developed rapidly through the 1800s, reflecting both marketing developments and social changes. As the century progressed, publications aimed at women changed from the middle-class drawing-room journals of the 1830s and 1840s to the cheaper, chattier, more domestic magazines of the 1880s and 1890s. This item oi an example of a publication aimed at a particular social class.A thick hard back book with a dark blue and red fabric cover. It contains short stories by various authors. "SYDNEY MECHANICS SCHOOL OF ARTS 225 PITT STREET" on front cover.literature-lady's-realm short-stories -
Federation University Historical Collection
Book, Progress in the Shire of Ballarat, 1963
Pink covered book showing the Council Offices of the Shire of Ballaratballarat, shire of ballarat, ballarat shire council, brown, george powell, learmonth shire hall, cobb & co, learmonth, ballarat townscape, australian timken, wendouree west housing estate, wendouree west, ballarat airport, joe white maltings, alfredton, a.v. wehl industries, begonia house, walton, valenite-modco, sec substation, ballarat agricultural and pastoral society, gong gong, wendouree sewerage teatment works, alfredton recreation and sports centre, wendouree west library, wendouree recreation reserve, wendouree youth club, norton villiers, planning scheme, lucas textiles, immunizaton, kelaston, linda brown pre-school, wendouree pre-school, parklands clinic, alfredton infant welfare centre, darriwell park, vitclay pipes, t.m. burke estate, webbcona estate, franklin caravans, lake burrumbeet, forrest street primary school, ballarat high school, wendouree west state school, coronet industries, wendouree primary school, learmonth presbyterian church, st matthew's wendouree, st mary's redemptorist fathers monastery, robert ritchie, robert ritchie foodstores, stan farquhar, berklee products, ballarat golf course, s. j. weir, dowling forest racecourse, norm doodt, hines plaster, ballarat aerial view, victorian inland meat authority, s.k. mcivor, j. & g. dart, wendouree west aerial view, egg and egg pulp marketing board, councillors, kinnersly, giot, powell, sansom, cornell, edmonston, crick, ford, mitchell, cobb & co, j. g. dart, rex hollioake, mcdonald, baird, cobb & co, j. & g. dart -
Federation University Historical Collection
Book, Tourism Education and Training at Ballarat University College - A Submission to Tourism Victoria1993, 1993
Tourism Education and Training at Ballarat University College - A Submission to Tourism Victoria for the 1993 Victorian Tourism Awards, industry Education CategoryWhite soft covered book of 21 pages and five attachments.Alterations, deletions, additions and markings throughout book.mary hollick, demonstrating business success through specific marketing activities, outstanding features of ballarat university college's programmes, staff development activities, raising professionalism in the tourism industry, meeting industry needs, details of ballarat university college's tourism courses, student evaluation comments, the industrial experience programme, reverend ronald albiston, jane mccormack, john greenslade, emma molloy, gabrielle mullaly, michael pearlman, peter hiscock, professor peter lloyd, peter price, lloyd steer, jane westwood, anne hywood, graham couch, geoffrey conaghan, wayne treeby, colin bansgrove, patrick hope, denis shanahan, trevor hastings, pandora kay, sue williamson, customer service, toruism courses, accreditation, university of ballarat -
Federation University Historical Collection
Book, Alex Sideratos et al, Anderson's Mill Smeaton - Main Report. Student Project, 1992
Anderson's Mill Smeaton - Main Report. Student Project.White bound book of 80 pages and includes five appendices.anderson's mill, smeaton, alex sideratos, ozlem soyogul, michael pearlman, jane lennon, chris smith, simon nelly, barry golding, russel dawe, margaret giles, ross squires, executive summary, introduction, methodology, swot analysis, site analysis, concept/product analysis, summary of market research, other development options to consider, community involvement, preferred option & cost analysis, marketing recommendations, management issues, conclusion, the courier ballarat, department of conservation and natural resources, creswick business promotions committee, creswick, daylesford, kingston, allendale, flour mill, anderson brothers, convent gallery daylesford, mill restaurant malmsbury, oat mill -
Federation University Historical Collection
Book, Toni Woolley et al, Port Fairy Community and Organisational Plan, 1999
Port Fairy Community and Organisational Plan. University of Ballarat Students' Project.White bound book of 35 pages plus 6 appendices.port fairy, toni woolley, tamara lang, janelle gilbert, ben balshaw, grant caromody, executive summary, introduction, background to port fairy, methodology, limitations, appraisal of tourism planning and development to date, assessment of local community issues, attitudes and involvement in tourism, roles of local and regional tourism associations, effectiveness of local & regional tourism associations, analysis of services and service quality, moyne shire council, friends of port fairy, tourism victoria, country victoria tourism, great ocean road marketing, shipwreck coast tourism, port fairy tourism association inc, moyne shire, department of natural resources and environment, the western coastal board, tourism accreditation board of victoria, george borg, craig delahoy, michael hearn, jodie honan, judith kershaw, andrea lowenthal, neil martin, john ploenges, james purcell, peter strickland, mark thompson, libby wilson, michael pearlman, battle of the moyne, tourism planning, great ocean road -
Bendigo Historical Society Inc.
Document - CEPA COLLECTION: VICTORIAN EGG MARKETING BOARD OFFICIAL OPENING
Victorian egg board (VEB) official opening - Thursday 2 August 1979 Three cards a official invitation to opening - white card with brown printing b VEB official Oening response card - yellow card with brown printing c VEB official opening Directional Map - yellow card with brown printing -
Moorabbin Air Museum
Booklet (item) - Hermes Piston or Prop-jet - Handley Page Marketing Product Flyer
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Moorabbin Air Museum
Booklet (item) - Herald Branchliner - Handley Page Marketing Product Flyer
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Moorabbin Air Museum
Booklet (item) - Hermes Civil Transport - Handley Page Marketing Product Flyer
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Moorabbin Air Museum
Booklet (item) - Hermes I Civil Freighter / Passenger Transport - Handley Page Marketing Product Flyer
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Moorabbin Air Museum
Book (item) - Dart Herald Performance Data - Handley Page Marketing Product
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Moorabbin Air Museum
Manual (item) - Hawker Siddeley Harrier Mk. 50 Marketing and Promotional Manual, Hawker Siddeley Harrier - Confidential
Advertises an early variant of the Harrier, before it was equipped with missiles or guided weapons. -
Moorabbin Air Museum
Document (item) - CAC News items 1969 to 1981 including Chairman's Report to Employees 1977 and some marketing brochures
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Moorabbin Air Museum
Book (item) - GAF Jindivik Pilotless Target Marketing Book with photos and technical specs 3 copies
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Moorabbin Air Museum
Booklet (item) - GAF Department of Supply Ikara Australia's Long Range Anti-submarine Weapon System Marketing Brochure
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Moorabbin Air Museum
Booklet (item) - CAC British Aircraft Corporation Marketing Brochure
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Moorabbin Air Museum
Booklet (item) - CAC 25 Years of Construction in the Aircraft Industry - marketing material, CAC 25 Years of Construction in the Aircraft Industry
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National Wool Museum
Card
Georges was a Melbourne department storetextile industry - history wool marketing, alexander lau pty ltd, cloth - woollen, textile industry - history, wool marketing -
National Wool Museum
Brochure, The A to Z of Woollen and Worsted Manufacture
Produced by the Albany Woollen Mills. Western Australiatextile industry - history wool marketing, alexander lau pty ltd albany woollen mills, textile industry - history, wool marketing -
National Wool Museum
Samples
Produced by the Allexander Lau Pty Ltdtextile industry - history wool marketing, albany woollen mills, textile industry - history, wool marketing -
National Wool Museum
Report, What consumers want from wool textiles, IWTO Statistics Committee, Berlin 1964
"What consumers want from wool textiles", extract from paper, IWTO Statistics Committee, Berlin 1964textile industry - history trade - international wool marketing, international wool secretariat, textile industry - history, trade - international, wool marketing -
National Wool Museum
Report, Report for the Wool Textile Manufacturers of Australia, 1965
"Report for the Wool Textile Manufacturers of Australia, 1965", contains description of state of the textile industry in 1965 and includes recommendations for the future.ALwool marketing textile industry - history, wool textile manufacturers association alexander lau pty ltd, alexander lau pty ltd, wool marketing, textile industry - history -
National Wool Museum
Report, Wool Industry Review: Progress Report Nov 1965
"Wool Industry Review: Progress Report Nov 1965" includes review of P A Management Report, (w7071), proposals by Sir Alan Westerman and Mr McKinnon of the Dept of Trade.wool marketing textile industry - history, wool textile manufacturers association alexander lau pty ltd, alexander lau pty ltd, wool marketing, textile industry - history -
National Wool Museum
Folder
wool marketing textile industry - history, alexander lau pty ltd, wool marketing, textile industry - history -
National Wool Museum
Folder, Wool trade products
Part of Ken Galloways research material associated with his career as a woolclasser. "Wool trade products"Wool trade products 13woolclassing sheep breeding farming shearing wool marketing wool industry, wesfarmers dalgety limited, geelong, galloway, mr ken, woolclassing, sheep breeding, farming, shearing, wool marketing, wool industry -
National Wool Museum
Folder, Australian Farm Journal - wool
Part of Ken Galloways research material associated with his career as a woolclasser. "Australian Farm Journal - wool"Australian Farm Journal - wool 14woolclassing sheep breeding farming shearing wool marketing wool industry, wesfarmers dalgety limited, geelong, galloway, mr ken, woolclassing, sheep breeding, farming, shearing, wool marketing, wool industry -
National Wool Museum
Folder, National Wool Museum
Part of Ken Galloways research material associated with his career as a woolclasser. "National Wool Museum"National Wool Museum 15woolclassing sheep breeding farming shearing wool marketing wool industry, national wool museum wesfarmers dalgety limited, geelong, galloway, mr ken, woolclassing, sheep breeding, farming, shearing, wool marketing, wool industry