Historical information

Vegemite hit the market in 1923 but failed to sell. In 1928 the company renamed its spread Parwill to compete against the top-selling British import, Marmite but Parwill flopped too. In 1922 the Fred Walker Company hired a chemist, Percy Callister, to develop a useful food from vitamin-rich used yeast being dumped by breweries. Using enzymes to split open the yeast cells, Callister extracted the contents and blended them with vegetables and salt into a sticky black paste with a sharp taste. They tried the Vegemite name again and gave the product away with Walker cheese products and a couple of cars as prizes before Australians finally fell for it. In 1939 Vegemite was officially endorsed by the British Medical Association as a good source of Vitamin B and was included in Australian Army rations during World War II. Buyers were now assured of the nutritional value of Vegemite, which has been a market leader ever since.

The Fred Walker Company became the Kraft Walker Cheese Co. Pty Ltd in 1926 and Kraft Foods Limited in 1950.
(from Powerhouse Museum)

Significance

This type of jar was used to package Vegemite between 1935 and 1945.

Vegemite has been an 'Australian icon' since World War II when it was recognised as one of the world's highest food sources of vitamin B. It was sent to war with the troops and rationed at home. The marketing strategy that put Vegemite in 9 out of every 10 Australian homes in the 1940s, 50s and 60s emphasised the value of Vegemite to children's health.

Physical description

A cylindrical Vegemite jar made of white opal glass. It has a threaded rim and two mould seams.

Inscriptions & markings

On the base - AGM Vegemite V879