Historical information

This eye wear transportation box was forwarded from and returned to Kiewa Valley in the 1960's. This period in time, the Kiewa Valley was still a semi remote location, and specialist eye facilities were not available in the region. It was not until the Australian Government proceeded with a "regional development Centre" (for relocating some Federal Departments from Canberra) that the Wodonga/Albury townships developed into a medium city, allowing "specialist" facilities to become available and multiply.

Significance

This item is very significant to the Kiewa Valley as it demonstrates that even in the 1960's early 1970's the Kiewa Valley residents still had to obtain "specialist" services from MELBOURNE. The "isolation" of the Kiewa Valley was still in place due to unreliable transport routes, long distance travel needed to visit cities and a relatively "small" population. The slow but progress marketing of recreational areas in the region and the movement of retirees away from "city violence" and to a quieter location has been on the increase. The expansion of the existing small airfield to one that can accommodate larger aircraft will hasten the expansion of the population in the region, bringing an ever increasing "visiting specialists" covering among other fields, eye and medical practitioners.

Physical description

This brown coloured cardboard box was used by Coles and Garrard (Sight Testing Opticians) to transport spectacles to one of their clients. The box lid has four staples holding the four folded sides in place. The base is of similar proportions and fastened together.

Inscriptions & markings

Printed on the top outside lid, in small print "When forwarding your spectacles for repairs, your co-operation is requested in placing name and full address inside the packet. This will obviate delay in repairing and returning spectacles", underneath and in bold print "COLES & GARRARD pty ltd", underneath "Sight Testing Optticians" underneath "We visit over 100 towns in Victoria. Local Newspapers give full details"