A black and white postcard of The Cumberland Guest House in Marysville. The postcard was produced by the Rose Stereograph Co. as a souvenir of Marysville.A black and white postcard of The Cumberland Guest House in Marysville. The postcard was produced by the Rose Stereograph Co. as a souvenir of Marysville.ROSE SERIES P. 1326/ COPYRIGHT POST CARD The "Rose" Series/ De Luxe A Real Photograph/ Produced in Australia Published by the Rose Stereograph Co./ Armadale, Victoria.marysville, victoria, australia, the cumberland guest house, accommodation, rose stereograph co, the rose stereographs, p. 1326, postcard, souvenir

A black and white postcard of The Cumberland Guest House in Marysville. The postcard was produced by the Rose Stereograph Co. as a souvenir of Marysville.A black and white postcard of The Cumberland Guest House in Marysville. The postcard was produced by the Rose Stereograph Co. as a souvenir of Marysville.THE ROSE SERIES P. 1326/ COPYRIGHT POST CARD The "Rose" Series/ De Luxe A Real Photograph/ Produced in Australia Published by the Rose Stereograph Co./ Armadale, Victoria.marysville, victoria, australia, the cumberland guest house, accommodation, rose stereograph co, the rose stereographs, p. 1326, postcard, souvenir

A black and white postcard of The Cumberland Guest House in Marysville. The postcard was produced by the Rose Stereograph Co. as a souvenir of Marysville.A black and white postcard of The Cumberland Guest House in Marysville. The postcard was produced by the Rose Stereograph Co. as a souvenir of Marysville.THE ROSE SERIES P. 2045/ COPYRIGHT POST CARD A Real Photograph Produced in Australiamarysville, victoria, australia, the cumberland guest house, accommodation, rose stereograph co, the rose stereographs, postcard, souvenir, p. 2045

A black and white postcard of The Cumberland Guest House in Marysville. The postcard was produced by the Rose Stereograph Co. as a souvenir of Marysville.A black and white postcard of The Cumberland Guest House in Marysville. The postcard was produced by the Rose Stereograph Co. as a souvenir of Marysville.THE ROSE SERIES P. 2047/ COPYRIGHT POST CARD The "Rose" Series/ De Luxe A Real Photograph/ Produced in Australia Published by the Rose Stereograph Co./ Armadale, Victoria.marysville, victoria, australia, the cumberland guest house, accommodation, rose stereograph co, the rose stereographs, postcard, souvenir, p. 2047

A black and white postcard of the Cumberland Guest House in Marysville. The postcard was produced by the Rose Stereograph Company as a souvenir of Marysville.A black and white postcard of the Cumberland Guest House in Marysville. The postcard was produced by the Rose Stereograph Company as a souvenir of Marysville.THE ROSE SERIES P. 4465/ COPYRIGHT POST CARD The "Rose" Series/ De Luxe A Real Photograph/ Produced in Australia Published by the Rose Stereograph Co./ Armadale, Victoria.marysville, victoria, australia, the cumberland guest house, accommodation, rose stereograph co, the rose stereographs, postcard, souvenir, p. 4465

BHS CollectionSepia postcard showing T & G Mutual Life Assurance Society, Geelong Victoria. On back 'Rose Series P.816'.person, individual, basil miller

The Rose Series P.3411 FLOCKHART'S HOTEL, CHARLTON VIC.charlton, business, cricket cub hotel, flockhart's hotel, rose series

charlton, shire offices, parks, elliott gardens, rotunda, war memorial

charlton, business, east charlton hotel

business, charlton, noske bros, flour mill

Postcards began to be produced in Victoria from 1876. Between 1900 and 1920, picture postcards in Australia became an incredibly popular phenomenon. People could cheaply and easily send messages, without the formality of a letter, and they provided a cheap form of souvenir. Eventually, every event of significance was commemorated in some way with a postcard, and this led to the development of a ‘picture on one side and a message/stamp on the other’ postcard we are familiar with today. They were also a popular form of advertising. This postcard appears to be one in a set of postcards promoting the Black Rock area.Sepia toned postcard depicting Half Moon Bay at Black Rock.black rock, beachside, foreshore, holiday, postcard

A black and white postcard of The Falls guest house in Marysville. The postcard was produced by the Rose Stereograph Company as a souvenir of Marysville.A black and white postcard of The Falls guest house in Marysville. The postcard was produced by the Rose Stereograph Company as a souvenir of Marysville.POST CARD The "Rose" Series/ De Luxe A Real Photograph/ Produced in Australia Published by the Rose Stereograph Co.,/ Armadale, Victoria. Dear Mr & Mrs Del/ This is just a/ little reminder that we have not/ forgotten you. I'll write to you/ all later on. We have been busy/ for the week end & have 10 in now./ Tom B. has sold his bus to Bartons & going/ to Silvan. with love to all & hoping you are/ all well. sincerely yours. A. Oxlee.marysville, victoria, australia, the falls, the marysville hotel, john hall, mrs sheahan, harry oxlee, annie oxlee, postcard, souvenir, rose stereograph company

A black and white postcard of The Falls guest house in Marysville. The postcard was produced by the Rose Stereograph Company as a souvenir of Marysville.A black and white postcard of The Falls guest house in Marysville. The postcard was produced by the Rose Stereograph Company as a souvenir of Marysville.POST CARD The "Rose" Series/ De Luxe A Real Photograph/ Produced in Australia Published by the Rose Stereograph Co.,/ Armadale, Victoria.marysville, victoria, australia, the falls, the marysville hotel, john hall, mrs sheahan, harry oxlee, annie oxlee, postcard, souvenir, rose stereograph company

At Orbost Vic. The largest maize crib in Australia 500 ft longNote on back of postcard reads Xmas 1923 To wish you a Merry Xmas and a very prosperous New Year from Yours Sincerely W J Cameron GenoaSepia postcard showing very long maize crib, horse and two men on left and small girl on right next to crib. Post and rail fence on right. Orbost Victoriapeople, agriculture, correspondence

Black and white postcard of the Icicles a stalectite formation in the Buchan Caves 05305.1 Photo by Bulmer Donor Max Davenport 16 March 2019Black and white postcard of the peaceful Snowy River near Buchan VictoriaA Glimpse of the Snowy River near Buchan Vicwaterways

Black and white postcard showing a woman and two children beside a timber bridge over the river at Bruthen VictoriaThe Bridge Buchan Victoriabridges

Black and white postcard showing tents caravans and a small bus under the ornamental trees and beside the lawn at camp park Bruthen VictoriaA Pretty Corner in the Camping Ground Bruthen Victoriacamping

The Rose Series P.3413 High Street, Charlton, Vic.

Colour postcard of shallow river and trees showing autumn foliage at Buchan VictoriaGreetings from Buchan Caves Victopography, trees, rivers

Colour postcard showing overview of autumn foliage amongst native trees in Caves Reserve, Buchan Victoriatourism, topography, trees

This postcard is part of an album of postcards which date from late 19th century to mid 20th century. It depicts Hanging Rock, a large rock formation sacred to First Nations people for thousands of years prior to European settlement. Hanging Rock became a recreational place for settlers during the 19th century and then became famous through the novel 'Picnic at Hanging Rock' (1967) and the subsequent movie (1975) of the same name. The photograph appears to be c1900s-1920s.This postcard is in an album of postcards dating from the late 19th century to mid 20th century. It reflects the popularity of collecting postcards in Australia which reached a height in the early 1900s until around 1920. Photographic black and white postcard of Hanging Rock c1900s-1920sOn front, printed: 'THE ROSE SERIES, P.1558 THE HANGING ROCK NEAR KYNETON, VICTORIA / Copyright' On back, printed: 'Post Card / The "Rose" Series De Luxe Produced in Australia On extreme left side of back, printed:'[unclear word] By "THE ROSE STENOGRAPHS" / Armadale, Victoria'postcard, photography, 1900s, hanging rock, 1920s, "green postcard album"

Site selected by Shire in 1927 fully developed by 1937 Mrs Boyes as caretakerBlack and white postcard of Mitchell Gardens Campground Bairnsdale VictoriaThe Camping Ground Bairnsdale Vicaccommodation, businesses, camping, caravan parks

Cunninghame Arm footbridge showing crowd on bridge, cars parked on Esplanade, new concrete wall between dunes and lake at south end of bridge Lakes Entrance Victoria. c1955. Also another colour postcard similar view of footbridge made by Murray Views donor Susan Samuel 2 January 2015 number 04272.1, 9 x 14 cmColour postcard taken from south end of the Cunninghame Arm footbridge showing crowd on bridge, cars parked on Esplanade, new concrete wall between dunes and lake at south end of bridge Lakes Entrance Victoria. c1955. Also another colour postcard similar view of footbridge The Foot-Bridge, Lakes Entrance. Vicrecreation, waterfront, land reclamation, gippsland lakes

The writer of the message on back of card was a Miss Ruth Catt who boarded with the family of Vic and Myrtle Fish of Roadknight St Lakes Entrance in the 1920 - 30 She was a teacher at the Bunga Creek State School East of Lakes Entrance and walked through the bush to schoolSepia toned postcard showing white wooden bridge over Yarra River with hill at back densely wooded shrubbery along river bank and rocky foreground at Warburton VictoriaThe Rose Series P3643 The Beautiful Yarra Warburton Victoriaschool teachers, correspondence

Black and white postcard showing shops on the right hand side of Point Nepean Road and the railway line, Aspendale railway station and the Aspendale Fire Station with the bell tower beside it. One car driving along the road and two cars parked. The shops in view are a cafe, a general store, the Aspendale Picnic Grounds, which included Palais De Dance.The Rose Series P. 1037 MAIN SHOPPING AREA IN ASPENDALE, VIC.point nepean road, nepean highway, aspendale, taylor avenue, shops, aspendale fire station, aspendale picnic grounds

In 1893, a timber enclosure was built at the end of the main beach to protect bathers from sharks and later a building with change rooms was added. In those days it was unthinkable for men and women to bathe together so separate times were allocated. A red flag was displayed when the baths were open for women and a blue flag indicated the men were allowed in. Some tall timber poles and a number of short wooden stumps rising from the sand are all that remains of the old sea baths. Black & White postcard of the foreshore and Cowes Sea Baths with 2 sheds and wooden fences, taken from eastern foreshore.The Rose Series. P. 660. The Baths, Cowes, Phillip Is., Victoriacowes sea baths, sea baths cowes phillip island, cowes beach, meg davis, nancy mchaffie, brenda higgins

B/W photo from McClure's Garage looking towards McCracken's and Commercial Bank. Two men in foreground. Rose Series Cards P12142 c1940'sstawell streetscape

Photograph shows a train of three carriages and one of the Baldwin-built locomotives with the Sorrento Hotel in the background. All the cars have advertising boards on the rooves advertising Rowland's water and Evans English Ales. Two conductors with caps can be seen with one collecting fares from the footboard. The tram is well loaded.Yields information about the Sorrento steam tram.Black and White postcard, divided back type unused, Rose Series P1812.sorrento, steam trams, baldwin

These type of cigarette silks were included in WD & HO Wills cigarette packets to induce women in particular to take up smoking.|The Word 'Cartophilic?|It is believed that this unusual word was coined in the 1920s by Col. Bagnall, an Englishman, who was the father of the hobby of cigarette card and trade card collecting. It is thought to be a combination of a Latin word, 'carto' meaning 'card and the Greek word 'philic', meaning 'love'.- lover of cards. The term originally related to the collection of the two types mentioned, however, our Society has included postcards in the range of items collected by our members.|The Cigarette Card|The cigarette card began its evolution in the United States of America, in the early 1880s as a plain piece of cardboard used by tobacconists to protect the cigarettes which were sold in that era, not in packets, but loosely. A purchaser would buy his cigarettes then wrap them in paper around the small piece of cardboard, which acted as a stiffener. In fact, for many decades, cigarette cards were known as 'stiffeners' in the USA.|The card depicting 'The Marquis of Lome' is reputed to be the first known cigarette card issued. This is thought to have been in 1879. It did not take long for an enterprising entrepreneur to recognise the advertising potential of the cigarette card, and, very soon, the cards began displaying popular images, often in sets. This had the effect of youngsters, wishing to complete their sets, harassing their fathers to buy a specific brand of cigarettes. The kids who collected cards in the days when they were being issued in the cigarette packets, would hang around outside the local tobacconist's shop, pestering the men who had just bought a packet of cigarette, with the cry: 'can I have the cig can mister?'|It is a proven fact that, here in Australia during the 1930s, at least one set had one card deliberately withheld and issued very sparingly. This card is No. 86 (Mrs Jack Crawford) in the Carreras 'Turf Personality Series'. Thus, in a set of reasonably easy cards to get, this one card is a constant source of frustration for the collector, and as such, commands a premium when it comes to price. It is not hard to imagine the young collector nagging his to Dad to keep buying 'Turf' cigarettes to enable him to finish the set.|From small beginnings the cigarette card soon gave rise to a booming industry in itself. Artists and writers were|employed to produce the cards, which were miniature works of art and served as little encyclopaedia's for the children of the day. By the 1930s cards were being issued in the countless millions. It has been stated, in one book on the history of cards; that 450 million sets of a series produced and issued by the prolific issuer of cards in the United Kingdom, WD & HO Wills. As each set contained 50 cards you would need a calculator with a very long result window to see the answer to how many cards of that series were in circulation.|Australia's involvement would appear to have its beginnings with the English and American firms who shipped their tobacco products here and the cards of American Tobacco Company (ATC) are found in great numbers in early Australian collections; many featuring Australian subjects, e.g. 'Australian Parliament a 1901 issue. Earlier U.S. sets depicting Australians included Goodwin & Co's, so called. 'Australian Series' with cricketers and Australian Rules footballers who were on the sporting scene during the 1880s. The caption of one of theses cards reads:|'W.Hannysee. Captain Port Melbourne Football Club' which enables us to pinpoint the year of issue to either 1889 or 1890.|On the Australian scene the first local manufacturer who issued cards seems to have been The National Cigarette Company of Australia Proprietary Limited, whose 'Tally Ho' packets contained cards from a series of thirteen featuring the touring 'English Cricket Team 1897-8' Of the few Australian manufacturers who issued cards, only two companies issued more the two sets.|Undoubtedly the cards issued by the Melbourne firm Sniders & Abrahams (later Sniders & Abrahams Pty Ltd) are the 'jewels in the crown' of Australian card issues. They issued some thirty-three series, with numerous sub-series and allied issues such as metal badges, metal football shields, celluloid flags etc., which ensured that the hobbyist had a vast range from which to collect. Sporting themes – football, cricket, horse racing – dominate, indicating the Australians' love of sport and the outdoors was as strong in those earlier times as it is today. Military, animals and birds themes were also to the fore, with a touch of culture being provided by 'Shakespeare', 'Dickens', actresses and even classical 'Statuary'. Humour was not forgotten with 'Cartoons and Caricatures', 'Naval and Cricket (double meaning) Terms' and the 'Jokes' series. Art and history were covered by the artist, S.T. Gill's 'Views of Victoria in 1857' while the stereoscopic 'Views of the World' expanded the collectors' knowledge of the world as a whole.|The Sniders & Abrahams series began in 1904 and by 1919 the company was in decline and was eventually taken over by G.G. Goode & Co. Ltd. This company produced one set only, the highly collectable 'Prominent Cricketer Series' issued in 1924. During the early to mid-1920s, J.J. Schuh Tobacco Pty Ltd issued eight series, again containing the popular subjects of sport and war. At least two provincial tobacconists, Lentens of Bendigo and Baillies of Warrnambool, issued private football series. The last series of cards issued by a truly Australian firm was Dudgeon & Arnell's '1934 Australian Cricket Team'.|The Australian market was not neglected by the English companies with WD & HO Wills, Godfrey Phillips and Ogdens all making their contributions. By far the most active issuer was the long-established company Wills, whose 'Cricketers' of 1901 heralded the flood of Australian series, which continued into the mid-thirties.|The onset of the 1939-45 World War sounded the death knell of the cigarette card and very few post-war issues were made, certainly not here in Australia.|The Trade Card|The Trade Card is a non-tobacco item used by manufacturers to promote and advertise their products, in the same way that cigarette cards were. It is uncertain exactly when they were first produced, but in the USA, non-collectable cards were issued by firms in the early 1800s. These were more akin to a latter day 'business card'. It was not until the 1850s, when coloured and pictorial cards were issued to advertise and promote products that the Trade Card|became a collectable item. Many beautiful lithographic cards were produced in this early era and they are very mu sought after by collectors. By the 1870s the issues of Trade Cards became more prolific and it is from this era that more cards are seen.|Again, it is difficult to pinpoint the exact date of the first Australian Trade Card and it may be that the highly collectable and extremely rare 'American Candy Co's' - 'Pure Caramels' Australian Rules football card, issued i 1891, is the earliest series. This confectionery firm was located in Fitzroy, a Melbourne suburb. To date only two subjects have been seen.|Another early set was 'Flags', issued by F.H.Fauldings & Co. It featured testimonials of seven English cricketers who toured Australia with the 1894/5 Test team. Fauldings was an Adelaide based firm which manufactured medicinal toiletries, soaps and oils, using the distinctly Australian eucalyptus oil. During the 20th century a multitude of Australian businesses issued trade cards, with confectionery manufacturers such as Hoadleys, Allens, Sweetacres and Australian Licorice producing the majority of them. Again sporting themes dominated with the ever popular Aussie Rules football cards being the most numerous. Cricket issues ran a close second.|Apart from sporting cards, almost every subject imaginable was covered by the Trade Card, making it the most diverse and interesting branch of cartophilly. In contrast to the Cigarette Card, which had its demise prior to the Second World War, the Trade Card is still alive and well.|We all are aware of the long running 'Birds of Australasia' series put out by Tuck-fields Tea and 1 doubt if there is a kitchen drawer in Australia that has not got one or two of these informative and attractive cards floating about in it. These cards were first produced in the early 1960s and are still being inserted in that company's packets of tea. Such is also the case with Sanitarium Health Foods, manufacturers of the well known Weetbix, who began issuing cards, with a wide range of subjects, in the early 1940s and continue to do so.|The 1940s and 1950s saw the two breakfast food giants, Kornies and Weeties dominating the card scene. Kornies footballers were in production fora decade from 1948 to 1959. Four years later in 1963, we saw the start of four decades of Scanlens bubble-gum card issues, both football and cricket. In the mid 1990s, with the end of the Scanlens/Stimorol cards, the Trading Card came on the scene. These cards do not fit under the umbrella of the Trade Card, having been produced and marketed purely as a 'collectable' with no connection whatsoever to any product, which of course is necessary for an item to be classified as a Trade Card.|The earliest British postcard was issued in 1870 and was designed to send short messages; the stamp was printed on the card, therefore it did not require an envelope. It was considered by many to be lowering the postal standards because the texts were no longer private. However the cards were a great success as on the first day of issue in 1870, half a million passed through the London postal centre.|The first illustrated postcards are said to be those introduced by a French stationer in 1870. He realized that French troops fighting in the Franco-Prussian War needed to be able to send short messages to their families and designed a 'postcard' to suit the purpose. As many of the soldiers were illiterate they decorated their cards with sketches of their many activities at the front rather than writing; thus creating a picture postcard. Private enterprise soon saw the great financial possibilities of this new easy and attractive way of communication by post; also sending a postcard cost less than postage for letters. It was correctly assumed that postcards were likely to overtake letter writing in many instances.|Between 1875 and 1882 every state in Australia introduced official postcards, N.S.W. first and Tasmania last. Each state produced a simple type of postcard with a pre printed stamp allied to that state. The stamp side stated 'The Address Only To Be Written On This Side'; the reverse side sometimes carried a simple illustration or decoration with space fora short message, each state extolling their own state's virtues. In 1901, with the advent of Federation, the new Government became responsible for all postal services in Australia and produced postcards for sale in every state. With several mail deliveries each day in most towns, postcards were used for many purposes. One 1906 postcard, with an illustration of fruit, was sent from Mrs X in the morning to her greengrocer ordering her fruit and vegetables to be delivered that afternoon. Another lady asks her charlady to 'come this afternoon'.|Australian private enterprise also began selling pictorial postcards, most companies using the very experienced German printing works who were the worlds best in the field of lithography and fine detailed colour-printing. Many of these beautiful German cards still exist today, 100 years later. Australia did have a few fine printers but they were in the minority. Black and white postcards printed in Australia in the early 1900s were often of good quality e.g. postcards printed by 'The Bulletin', illustrating the works of 'The Bulletins' top artists.|Between c1903-09 The Melbourne company Osboldstone and Atkins etc. printed coloured reproductions of 46 J.A. Turner bush/rural life paintings, which were generally of good quality and became hugely popular and still sought after today. Like thousands of homes in Europe, Britain and U.S.A., many Australia homes had albums of cherished postcards, which were given pride of place for visitors to see and enjoy.|Postcard collecting remained popular but was changing with the times. About 1912 the Australian photographer George Rose of Melbourne began to produce topographical B/W real photographic postcards covering most of Australia and other photographers began to do likewise. These cards soon found their way into collections as well.|WWI and the horrors of war suddenly changed the world; postcards were still in great demand but the subject matter was far more serious. Thousands of postcards from the trenches in European war zones arrived in Australia to be included in family albums. Propaganda and recruitment messages were produced to encourage enlistment. Australian postcard producers began to create cards decorated with gum leaves, boomerangs, wattle etc., which were designed for sending to Australian troops serving overseas. Very few 'pretty' cards were available, as access to the Gentian printing works was no longer possible and exporting of postcards from Britain was very limited. By the end of WWI people had other more serious problems to contend with and the avid postcard collecting hobby declined, fold greetings took over and topographical photographic postcards became a small but steady income for the producers and newsagents etc. in every town.|Fortunately many of these old postcards still exist and are avidly collected by a new generation or postcard collectors. The Australian Cartophilic Society Inc. is one of four postcard/cigarette card organizations in Australia. They are, N.S.W. Post Card Collectors Society; Queensland Card Collectors' Society Inc. and West Australian Card Collectors|Society, and across the Tasman there is a New Zealand Postcard Society.|References:|Picture Postcards of the Golden Age A Collector's Guide by Toni & Valmai Holt. Picture Postcards in Australia 1898 - 1920 by David CookBox of Cigarette Silks ( 10 ) depicting animal motifs, which were placed in cigarette packets as an incentive for women in particular to smoke.|WD & HO Wills|Produced 1911 - 1917personal effects, smoking accessories, recreations, collections