W.D & H.O.Wills (Australia) Ltd began manufacturing tobacco products in 1913 at its Raleigh Park factory in Kensington, Sydney. In 1945 an estate of 16 acres was purchased at East Bentleigh, Melbourne, with a further 22 acres purchased later and the Virginia Park manufacturing branch was established. The 1950s were to be one of the most successful decades in the company’s history and it enjoyed a peak of 83 per cent market share in 1954. But this was also a period of increased competition as Phillip Morris and Rothmans entered the Australian tobacco market. By 1972, increased competition meant that the company’s market share had slipped to 39%. By the time tobacco advertising was banned on Australian radio and television in 1976, Wills' market share had fallen a further 6%. In 1985 Wills combined the separate factory operations in Sydney and in Melbourne into one site at Pagewood, Sydney which took on the name Virginia Park. In 1989 W.D & H.O.Wills (Australia) became a subsidiary of the British American Tobacco Industries group of companies. 1999 British American Tobacco merged with global competitor Rothmans International. Rothmans in Australia and Wills merged to form the wholly-owned subsidiary British American Tobacco Australia. The merger left British American Tobacco Australia, Phillip Morris and Imperial Tobacco Australia A tin with a hinged lid for 'Champion' Tobacco flakesCHAMPION / HIGHEST GRADE / CUT TOBACCO / MANUFACTURED BY / THE BRITISH AUSTRALIAN TOBACCO CO.PTY.LTDtobacco, cigarettes, brittish australian tobacco co. pty. ltd., moorabbin, bentleigh, cheltenham, early settlers, , wd &h.o.wills pty. ltd., east bentleigh, kensington , virginia park east bentleigh, champion flake tobacco

W.D & H.O.Wills (Australia) Ltd began manufacturing tobacco products in 1913 at its Raleigh Park factory in Kensington, Sydney. In 1945 an estate of 16 acres was purchased at East Bentleigh, Melbourne, with a further 22 acres purchased later and the Virginia Park manufacturing branch was established. The 1950s were to be one of the most successful decades in the company’s history and it enjoyed a peak of 83 per cent market share in 1954. But this was also a period of increased competition as Phillip Morris and Rothmans entered the Australian tobacco market. By 1972, increased competition meant that the company’s market share had slipped to 39%. By the time tobacco advertising was banned on Australian radio and television in 1976, Wills' market share had fallen a further 6%. In 1985 Wills combined the separate factory operations in Sydney and in Melbourne into one site at Pagewood, Sydney which took on the name Virginia Park. In 1989 W.D & H.O.Wills (Australia) became a subsidiary of the British American Tobacco Industries group of companies. 1999 British American Tobacco merged with global competitor Rothmans International. Rothmans in Australia and Wills merged to form the wholly-owned subsidiary British American Tobacco Australia. The merger left British American Tobacco Australia, Phillip Morris and Imperial Tobacco Australia Virginia Tobacco, or Flue-cured tobacco, is named after the US state where it was first cultivated. It is also called ‘bright tobacco’ because of the yellow to orange colour it achieves during curing. It grows particularly well in subtropical regions with light rainfall, such as Georgia, Florida and the Carolinas in the USA, Southern Brazil and Zimbabwe. In Australia, blends are predominantly Virginia, for example, Dunhill and Winfield. Virginia blends contain only flue-cured Virginia tobacco W.D & H.O. Wills Pty Ltd - In 1945 an estate of 16 acres was purchased at East Boundary Road, East Bentleigh, Melbourne, with a further 22 acres purchased later and the Virginia Park manufacturing branch was established. The plant was closed 1985 when the firm moved to Pagewood, Sydney New South WalesA circular tin with a lid that is opened by twisting a coin in the rim and closed by screwing the lid down. Instructions written on base of tin. Contained ‘Log Cabin’ tobacco.lid :LOG CABIN / FLAKED GOLD LEAF / TOBACCO / base ; LOG CABIN / SKRU SEAL / To open twist coin / to reseal screw lid / TOBACCOtobacco, cigarettes, smoking pipes, cigarette papers, moorabbin, cheltenham, bentleigh, log cabin tobacco, w d & h o wills pty ltd , british american tobacco ltd, rothmans international ltd, east bentleigh

W.D & H.O.Wills (Australia) Ltd began manufacturing tobacco products in 1913 at its Raleigh Park factory in Kensington, Sydney. In 1945 an estate of 16 acres was purchased at East Bentleigh, Melbourne, with a further 22 acres purchased later and the Virginia Park manufacturing branch was established. The 1950s were to be one of the most successful decades in the company’s history and it enjoyed a peak of 83 per cent market share in 1954. But this was also a period of increased competition as Phillip Morris and Rothmans entered the Australian tobacco market. By 1972, increased competition meant that the company’s market share had slipped to 39%. By the time tobacco advertising was banned on Australian radio and television in 1976, Wills' market share had fallen a further 6%. In 1985 Wills combined the separate factory operations in Sydney and in Melbourne into one site at Pagewood, Sydney which took on the name Virginia Park. In 1989 W.D & H.O.Wills (Australia) became a subsidiary of the British American Tobacco Industries group of companies. 1999 British American Tobacco merged with global competitor Rothmans International. Rothmans in Australia and Wills merged to form the wholly-owned subsidiary British American Tobacco Australia. The merger left British American Tobacco Australia, Phillip Morris and Imperial Tobacco Australia. Virginia Tobacco, or Flue-cured tobacco, is named after the US state where it was first cultivated. It is also called ‘bright tobacco’ because of the yellow to orange colour it achieves during curing. It grows particularly well in subtropical regions with light rainfall, such as Georgia, Florida and the Carolinas in the USA, Southern Brazil and Zimbabwe. In Australia, blends are predominantly Virginia, for example, Dunhill and Winfield. Virginia blends contain only flue-cured Virginia tobacco The W.D.&H.O.Wills Ltd manufacturing plant was situated in Boundary Road East Bentleigh 1945 – 85. Virginia Park is still a Commercial Business Area A tin with a hinged lid for 'Capstan' "Navy Cut tobacco Lid: CAPSTAN / NAVY CUT / W.D. & H.O. WILLS LTD inside lid - This tin of which only a / limited number will be / issued will be found convenient / for smokers as a vest / pocket container and can / easily be refilled with the / contents of the ordinary 1oz / packets of 'Capstan Tobacco'tobacco, cigarettes, cheltenham, moorabbin, early settlers, smoking pipes, cigarette papers, bentleigh, navy cut tobacco, w d & h o wills pty ltd , british american tobacco ltd, rothmans international ltd, east bentleigh, capstan tobacco

Black and white photograph of men dressed in naval uniforms posed in two rows (one kneeling, one standing) at the base of a cliff. A further row of people are posed at top of cliff. Bottom third of framed work includes names of those in the image.Front: Portland Naval Cadets Corination Day King George V 22-6-1911 Front Row Standing (L to R): G.P.C. Fitzpatrick, William Redfern, James Kean, Benjamin Lear, William Dusting, Thomas Hardie. Front Row Kneeling (L to R): Edward Peters, Percy Dawkins, Leonard Tonkin, Hugh Keiller, Frank Edwards, William Alexander, Harry Goldsmith, George Jarrett, Roy Taylor, Roy Laidlaw, Thomas Herbertson, Dudly Brown, Sydney Pitts, Leslie Adams, William Patterson, jack Edwards, Norman Dusting, Eric Dusting, Noel Henry, William Mallett, Stanley Dusting, Herbert De La Cour, Joseph Cleghorn, Murry Douglas, Clarence Patterson. Back Row Standing (L to R): John Spikin, Charles Fredericks, Roy Campbell, Charles Gibbs, Bruce Douglas, Herbert Arkill, Archie Mathes, Murry Parker, Frank Edwards, Benjamin Davis, Osbourne Cruse, Oliver Westlake, Edward Pitts, Robert Edrich, James O'Brien, Edward Cook, William Paterson, Thomas Cook, George Lanagan, Frank Wilson, Ralph Taylor, Edward Jennings, George Parker. Presented by Harry Goldsmith. Back: To my boyhood friend Noel Henry to be hung wherever he thinks fit. Harry Goldsmith 16/7/66.gpc fitzpatrick, william redfern, james kean, benjamin lear, william dusting, thomas hardie