Historical information
W.D & H.O.Wills (Australia) Ltd began manufacturing tobacco products in 1913 at its Raleigh Park factory in Kensington, Sydney. In 1945 an estate of 16 acres was purchased at East Bentleigh, Melbourne, with a further 22 acres purchased later and the Virginia Park manufacturing branch was established.
The 1950s were to be one of the most successful decades in the company’s history and it enjoyed a peak of 83 per cent market share in 1954. But this was also a period of increased competition as Phillip Morris and Rothmans entered the Australian tobacco market. By 1972, increased competition meant that the company’s market share had slipped to 39%. By the time tobacco advertising was banned on Australian radio and television in 1976, Wills' market share had fallen a further 6%. In 1985 Wills combined the separate factory operations in Sydney and in Melbourne into one site at Pagewood, Sydney which took on the name Virginia Park. In 1989 W.D & H.O.Wills (Australia) became a subsidiary of the British American Tobacco Industries group of companies. 1999 British American Tobacco merged with global competitor Rothmans International. Rothmans in Australia and Wills merged to form the wholly-owned subsidiary British American Tobacco Australia. The merger left British American Tobacco Australia, Phillip Morris and Imperial Tobacco Australia.
Virginia Tobacco, or Flue-cured tobacco, is named after the US state where it was first cultivated. It is also called ‘bright tobacco’ because of the yellow to orange colour it achieves during curing. It grows particularly well in subtropical regions with light rainfall, such as Georgia, Florida and the Carolinas in the USA, Southern Brazil and Zimbabwe. In Australia, blends are predominantly Virginia, for example, Dunhill and Winfield. Virginia blends contain only flue-cured Virginia tobacco
Significance
The W.D.&H.O.Wills Ltd manufacturing plant was situated in Boundary Road East Bentleigh 1945 – 85. Virginia Park is still a Commercial Business Area
Physical description
A tin with a hinged lid for 'Capstan' "Navy Cut tobacco
Inscriptions & markings
Lid: CAPSTAN / NAVY CUT / W.D. & H.O. WILLS LTD
inside lid - This tin of which only a / limited number will be / issued will be found convenient / for smokers as a vest / pocket container and can / easily be refilled with the / contents of the ordinary 1oz / packets of 'Capstan Tobacco'
