This publication was compiled by the Falls Creek Business Community to advertise events and businesses during coming weeks. It contained results for the Giant Slalom event held the previous week at Mt. Buller where John Stokes took out the title of Combined Victorian Champion whilst the female Champion was Carol Gadsden. This issue also reported the visit of Dr Dietmar Kettle, Director of the Austrian Tourist Board who was a Member of the Organising Committee of the 1964 Olympic Games in Innsbruck. Venues advertised in this issue included Molony's Ski Hire, Falls Creek Ski School, Big Julians Lodge, Koki Alpine Lodge, Snow Haven Lodge, Naarilla Flats, Spargo, , Apartments, 4 Seasons Chalet and Southern Cross Flats and the Frying Pan Inn.This newsletter is significant because it documents routine activities and events in Falls Creek in the 1970s.A newsletter printed on both sides, including results of recent ski events, visitors to the community, upcoming events and entertainment. Short headlines of news are included, as well as advertising for several guest houses and accommodation at Falls Creek.HEADLINE - FALLS CREEK VILLAGER NEWS IN BRIEF with the compliments of the Falls Creek Business Communityaccommodation falls creek, falls creek business community, falls creek newsletter

A part of a yearly marketing magazine program promoting Falls Creek ski region for the winter holidays. It includes 28 pages of comprehensive information and maps describing resort facilities, different runs and access to the snow. Available accommodation is explained with the inclusion of tariffs for 25 different venues in both lodges and apartments for 1992. Transport, ski hire, other village services and insurance and booking agents are also explained. This issue was published for the Falls Creek Chamber of Commerce and supported by the Victorian Tourism Commission.This item is important as it documents seasonal activities at Falls Creek Alpine ResortMagazine titled "Falls Creek 1992 For The Best Snow Falls". It is a comprehensive guide to activities, accommodation and services in Falls Creek.falls creek marketing, accommodation falls creek, facilities falls creek, falls creek chamber of commerce

Part of an annual marketing campaign, this booklet was designed to provide information for booking accommodation in Falls Creek in the winter of 2010. It was published by Falls Creek Central Reservations who were owned and operated by the Falls Creek Chamber of Commerce.This item is important as it documents seasonal activities at Falls Creek Alpine Resort An A4 sized marketing booklet, including images and advertising and booking information printed on glossy paper.falls creek marketing, falls creek accommodation, falls creek 2010, falls creek chamber of commerce

Part of an annual marketing campaign, this booklet was designed to provide information for planning a holiday at Falls Creek for the winter of 1996. It includes extensive details about activities, facilities and accommodation in the Village as well as contact information to make necessary bookings. The slogan for 1996 was "Wake up to the snow in Victoria"This item is important as it documents seasonal activities at Falls Creek Alpine ResortMagazine titled 'falls creek '96' containing information and images for the winter holidays in Falls Creek 1996. Front cover is white background with purple wavy title and eight-grid of images of snow and skiing. Falls Creek logo on bottom centre and advertising on back page. Snow Holidays 1996 - Falls Creek / falls creek '96 / FALLS / SKI GUARENTEE / CREEK / FALLS CREEK / VICTORIA / Wake up to the snow in Victoriafacilities falls creek, accommodation falls creek, falls creek marketing, falls creek 1990s

A part of the yearly marketing and information material promoting Falls Creek region for the summer holidays. It includes information for the Special Events program from October 1998 until April 1999.This item is important as it documents seasonal activities at Falls Creek in the late 1990s.An A4 size leaflet promoting businesses and activities in Falls Creek over the summer season. An accommodation rates chart is included in the centre page.falls creek marketing, accommodation falls creek, falls creek summer

Silverski was built c1979, replacing the old Runaway Lodge which had been built in the mid -1960s and operated by Mike Potucek and Luey Sustac. It has been developed significantly since that time, and continues to operate in 2024 as part hotel and part penthouse apartments.This menu is significant because it comes from a popular restaurant and accommodation establishment in Falls Creek, Victoria. A two page menu from Silverski's Charcoal Grill Restaurant. The first page is the WIne List whilst second page lists food options. The menu is enclosed in a fawn coloured plastic binder embossed with the restaurant name and a serviette, knife and fork.silverski falls creek, falls creek restaurants, accommodation falls creek

Dawn Ski Club was one of the earliest buildings on Falls Creek. Tom Mitchell was one of the biggest shareholders who was also one of the main instigators and a driving force behind the formation of Falls Creek. Other members were the Napier family from Wagga and Dale Crooke from Gundowring in Victoria. Their hut was built by Cec Dobson and was a copy of Skyline Lodge. Initially it had two bedrooms but was later extended to four. Dawn Ski Club was named by Tom Mitchell because he said it was the dawn of skiing for the children and it was always noted for having a child friendly atmosphere and programs. Tom Mitchell was a former Australian ski champion and Member of Parliament for Benambra who championed the causes of skiers and Falls Creek for his whole time in State Parliament. Dawn Ski Club was sold in 1960 and then sold again to Astra Lodge when a block of flats was built on the Limlimbu site. In 1986 the original Lodge building was moved to Windy Corner to become the SES Headquarters.This image is significant because it depicts one of the earliest Ski Clubs built at Falls Creek.A coloured photo of Dawn Ski Club under light snow. A red telephone box can be seen on the left.dawn ski club, accommodation falls creek, lodges falls creek, tom mitchell

Julian Newton-Brown arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. The lodge is now the “Elk at Falls”. Arundel prospered and Julian extended it to include 32 beds and changed its name to "Julian’s” in 1961. When alcohol restrictions were eased in Falls Creek, Julian built a night club which he called “Big Julian’s” and later “THE MAN”. When Julian and his wife Beth retired and left Falls Creek, their son took over running the lodge. An active community man, Julian was a member of the Falls Creek Chamber of Commerce, a member of the SES, a stakeholder in Falls Creek, an author and a documentary maker. Julian Newton-Brown died in May 2020. In 2003 when this flyer was published operation of Julian's Lodge transferred from Julian and is wife Beth to their son Charlie Brown, a former Australian Champion and World Cup skier and his wife, Bena.This item is significant because it gives details of an important lodge at Falls Creek, Victoria.A colour flyer which gives a large amount of information about facilities and tariffs for Julian's Lodge Falls Creek for the 2003 season. The flyer folds to one-third of its open size.julian's lodge, julian newton brown, falls creek ski lodges, accommodation falls creek, charlie brown

Attunga Ski Lodge was built by Bob and Noelene Lee in 1968. They had managed club and commercial lodges, including Ripparoo, throughout the early 60s before building their own premises. Three generations of the family have lived and worked in Falls Creek. As stated in this brochure, Attunga derives from the aboriginal word meaning High Place. Attunga was the first lodge in Falls Creek to have en suite rooms. It has continued to be a family-run and focused business, being purchased in 2016 by the Wruck family. Bob and Noelene Lee's son, Steven, became a three-time Olympian (in 1984, 1988 and 1992) and a World Cup winner. Noelene Lee is a Life Member of the Falls Creek Race Club.This flyer is significant because it documents the early origins of a highly regarded family business at Falls Creek.A flyer printed in blue text on light card. The front cover features an image of the Attunga Ski Lodge and two skiers in the foreground with text. Other sections explain the origin of the name "Attunga" meaning "high place" and features that are of high quality at Attunga, winter and summer activities, transport and the tariffs for 1973,On front: ATTUNGA SKI LODGE Bob & Noelene Lee .... invites you to have the fun of your life. Arlberg Street, Falls Creek, Victoria, 3699 Phone: Falls Creek - 583255 attunga ski lodge, accommodation falls creek, bob and noelene lee

Julian Newton Brown arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. The lodge is now the “Elk at Falls”. Arundel prospered and Julian extended it to include 32 beds and changed its name to ‘Julian’s” in 1961. When alcohol restrictions were eased in Falls Creek, Julian built a night club which he called “Big Julian’s” and later “THE MAN”. When Julian and his wife Beth retired and left Falls Creek, their son took over running the lodge. An active community man, Julian was a member of the Falls Creek Chamber of Commerce, a member of the SES, a stakeholder in Falls Creek, an author and a documentary maker. Julian Newton-Brown died in May 2020.This brochure is important because it documents an establishment operated by a highly regarded pioneer and businessman of Falls Creek.A brochure printed on glossy paper, featuring information and images. On Cover: BIG JULIANS FALLS CREEK Swinging Summer and Winter Alpine Holidays PHONE: Falls Creek 58 3211 TELEX:v56992accommodation falls creek, big julians falls creek, julian newton-brown

This brochure was published for the 1973 winter season. IMAJ Flat 3 is part of the IMAJ apartment complex in Falls Creek, Victoria. This brochure includes information about the Falls Creek area as well as a description of the accommodation and facilities in Flat 3. An insert includes a list of tariffs for Winter '73 and an inventory of items included at this accommodation.This Brochure is important because it documents a variety of accommodation in Falls Creek.An orange, black and white brochure advertising imaj Flat Three in Falls Creek. It has an image of a downhill skier on the front. When folded out, the brochure contains detailed information about facilities provided. An image of skiers and a map of Falls Creek is on the back.At top on front: Falls Creek Below skier: FALLS CREEK imaj FLAT THREEaccommodation falls creek, imaj apartments

Ivan Spargo was a builder in Melbourne. In 1965 he and his wife Joy leased piece of land in Falls Creek and built Spargo Lodge. It was a dormitory style chalet designed to accommodate large groups and families. Their son, Rob and his wife Blanche purchased the site where the Falls Creek Hotel is today. In 1970 Rob’s sister Leonie and her husband Glenn joined the business, and they started operating in 1972. The family has been actively involved in the Falls Creek Community including the establishment of the Falls Creek Primary School and Falls Creek Search & Rescue. Rob also served as a member the Chamber and Resort Management Board. As the next generation stepped into the family business, Rob and Blanche retired to their home in Tawonga South in 2014 and Leonie and Glenn retired to Melbourne in 2017.This brochure is significant because it is linked to a prominent business and family in Falls Creek, Victoria. A small brochure publicising Spargo Lodge, Falls Creek. It is printed in brown text on buff coloured light card. When unfolded, one side shows a sketch of Spargo Lodge. The reverse side gives information about facilities and services, the tariff for regular and peak season, booking details and transport information.On front: Spargo Lodge FULLY LICENSED Falls Creekspargo lodge, falls creek accommodation, falls creek hotel

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high resolution image of Winterhaven Lodge. In 1952 Orest “Ory” Freauf entered into a business partnership with Cecil Dobson, running the general store “Whitehaven” and Post Office at Falls Creek. They extended their business by adding accommodation turning Whitehaven into one of the best commercial lodges at Falls Creek.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring an image of Winterhaven Lodge. In 1952 Orest “Ory” Freauf entered into a business partnership with Cecil Dobson, running the general store “Whitehaven” and Post Office at Falls Creek. They extended their business by adding accommodation turning Whitehaven into one of the best commercial lodges at Falls Creek.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard showing the view of lodges at Falls Creek taken from the main road.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard showing Nelse and Arundel Lodges. Nelse Lodge was established in Falls Creek c1958 probably by Des Crosser. It was later purchased by Bob Scott (Scotty). He was killed during a tragic accident during the construction of the Sun Valley T-bar. In 1973, Bob's widow sold Nelse Lodge to Jack and Elva Smith. Julian Newton-Brown arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. In 1959 Julian built a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek, now the “Elk at Falls”. Arundel prospered and Julian extended it to include 32 beds and changed its name to ‘Julian’s” in 1961. When alcohol restrictions were eased in Falls Creek, Julian built a night club which he called “Big Julian’s” and later “THE MAN”. An active community man, Julian was a member of the Falls Creek Chamber of Commerce, a member of the SES, a stakeholder, an author and a documentary maker. Julian Newton-Brown died in March 2020.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the very busy Day Visitors' Shelter and Parking area.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the Summit T-Bar Lift. The Summit T-Bar was replaced the Nissen rope tow in 1961. It was replaced in 1992.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the Spur T-Bar looking towards the Village and Spion Kopje in the background. The Spur T-Bar was constructed by Ron McCallum in 1961 ad operated until 1999.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring a coloured image of the Lower T-Bar and the Snow Crystal Inn. The Inn was constructed in the late 1950s. It has since been demolished and rebuilt.astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A postcard featuring two skiers guiding an "AKJA" sled. These sleds were designed in Finland for transporting a person or goods on snowy or icy surfaces. At Falls Creek they were used by the Ski Patrol to evacuate an injured skier or snowboarder. astra falls creek, falls creek accommodation, falls creek businesses

These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of Falls Creek Road and Grand Coeur Lodge Annexe. The original Grand Coeur Lodge was built by Bill Hymans between 1950 and 1952. Unfortunately it was burned down in 1961. Grand Coeur was never rebuilt, but Bob modified his annexe to be used as accommodation and later also operated Southern Cross and the Four Seasons. falls creek accommodation, falls creek businesses, grand coeur chalet

Julian Newton-Brown arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. The lodge is now the “Elk at Falls”. Arundel prospered and Julian extended it to include 32 beds and changed its name to "Julian’s” in 1961. When alcohol restrictions were eased in Falls Creek, Julian built a night club which he called “Big Julian’s” and later “THE MAN”. When Julian and his wife Beth retired and left Falls Creek, their son took over running the lodge. An active community man, Julian was a member of the Falls Creek Chamber of Commerce, a member of the SES, a stakeholder in Falls Creek, an author and a documentary maker. Julian Newton-Brown died in May 2020. In 2003 when this flyer was published operation of Julian's Lodge transferred from Julian and is wife Beth to their son Charlie Brown, a former Australian Champion and World Cup skier and his wife, Bena.This item is significant because it gives details of an important lodge at Falls Creek, Victoria.A black and white image of Paul Hogan, John Cornell and other people sitting near fire place in the dining room at Julian's Lodge in 1973. Paul Hogan and a group of actors and film crew spent several days in Falls Creek filming a Winfield cigarette commercial, in which they were portrayed as ski instructors. According to Julian Brown's book "Falls Creek - How it came to be", they brought in a truck load of polystyrene balls to create snow. The commercial was in 16mm for television and 36 mm for cinemas. It took them three days to shoot a six second scene in the dining room at Julian's lodge.julian's lodge, julian newton brown, falls creek ski lodges, accommodation falls creek, charlie brown

Julian Newton-Brown arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. The lodge is now the “Elk at Falls”. Arundel prospered and Julian extended it to include 32 beds and changed its name to "Julian’s” in 1961. When alcohol restrictions were eased in Falls Creek, Julian built a night club which he called “Big Julian’s” and later “THE MAN”. When Julian and his wife Beth retired and left Falls Creek, their son took over running the lodge. An active community man, Julian was a member of the Falls Creek Chamber of Commerce, a member of the SES, a stakeholder in Falls Creek, an author and a documentary maker. Julian Newton-Brown died in May 2020. The ski jump was built by Julian Newton Brown and Nick Popov near Diana Lodge. Nick Popove and his wife Jean can be seen on the far right in the black and white image.This item is significant because it gives details of an important lodge at Falls Creek, Victoria.Photographs of action at the ski jump constructed c1960. julian's lodge, julian newton brown, falls creek ski lodges, accommodation falls creek, charlie brown

Julian Newton-Brown arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. The lodge is now the “Elk at Falls”. Arundel prospered and Julian extended it to include 32 beds and changed its name to "Julian’s” in 1961. When alcohol restrictions were eased in Falls Creek, Julian built a night club which he called “Big Julian’s” and later “THE MAN”. When Julian and his wife Beth retired and left Falls Creek, their son took over running the lodge. An active community man, Julian was a member of the Falls Creek Chamber of Commerce, a member of the SES, a stakeholder in Falls Creek, an author and a documentary maker. Julian Newton-Brown died in May 2020.This map is significant because it contains an image of Falls Creek Alpine Resort.A black and white map of Falls Creek Alpine Resort Map featuring a photo taken by Julian Newton Brown. A numbered legend is included at the bottom right corner.dawn ski club, accommodation falls creek, lodges falls creek, tom mitchell

Julian Newton-Brown arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. The lodge is now the “Elk at Falls”. Arundel prospered and Julian extended it to include 32 beds and changed its name to "Julian’s” in 1961. When alcohol restrictions were eased in Falls Creek, Julian built a night club which he called “Big Julian’s” and later “THE MAN”. When Julian and his wife Beth retired and left Falls Creek, their son took over running the lodge. An active community man, Julian was a member of the Falls Creek Chamber of Commerce, a member of the SES, a stakeholder in Falls Creek, an author and a documentary maker. Julian Newton-Brown died in May 2020. In 2003 when this flyer was published operation of Julian's Lodge transferred from Julian and his wife Beth to their son Charlie Brown, a former Australian Champion and World Cup skier and his wife, Bena.This item is significant because it gives details of an important lodge at Falls Creek, Victoria.A black and white image of Julian Newton Brown testing a Yamaha SL 351 in 1968.julian's lodge, julian newton brown, falls creek ski lodges, accommodation falls creek, charlie brown

This page from the Border Morning Mail in December 1983 formed part of a major promotion for summer in Falls Creek. It features several images and advertisements for a range of popular accommodation and activities. These include Nelse Lodge, Koki Alpine Lodge, Cedarwood Alpine Lodge, Sundance, Frying Pan Inn and Falls Creek Hotel. A wide range of activities were promoted with swimming, fishing, bushwalking, windsurfing, one day horse rides or five day horseback safaris all on offer.This item is significant because it demonstrates how the Falls Creek area was promoted in the 1980s summer seasons.A black and white promotion of Falls Creek in the Border Morning Mail. It includes images and advertising of several prominent Falls Creek Lodges and other activities.falls creek summer, falls creek accommodation, falls creek publicity

Part of an annual marketing campaign, this booklet was designed to provide information for planning a holiday at Falls Creek for the winter of 1997. It includes extensive details about activities, facilities and accommodation in the Village as well as contact information to make necessary bookings. The slogan for 1997 was "Snow to BUrn!".This item is important as it documents seasonal activities at Falls Creek Alpine ResortMagazine titled Falls Creek '97 containing information and images for 1997 winter holidays. Front cover has image of a person in yellow and black ski gear doing a small ski jump with blue sky in the back ground. Magazine title above, 'winter holidays' and 'snow to burn' over image and Falls Creek Victoria Australia logo at bottom right corner. Falls Creek '97 / FALLS SKI GUARANTEE CREEK / winter holidays / snow to burn / Falls Creek / Victoria Australiaaccommodation falls creek, falls creek marketing, falls creek events and activities

A part of a yearly marketing magazine promoting Falls Creek ski region for the winter holidays. It is a comprehensive directory of information related to Falls Creek activities, maps, accommodation, facilities, tariffs and packages, The back cover features a graph of Falls Creek Average snow base 1984 to 1990This item is important as it documents seasonal activities at Falls Creek Alpine ResortMagazine titled Falls Creek 1991 Winter book containing information and images for 1991 winter holidays.falls creek marketing, falls creek winter programs, falls creek accommodation, falls creek snow cover

Part of an annual marketing campaign, this booklet was designed to provide information for planning a holiday or short visit to Falls Creek for the summer season.This item is important as it documents seasonal activities at Falls Creek Alpine ResortMagazine titled Falls Creek Alpine Resort. Front cover is an image of a grassed hill area with Falls Creek Alpine Resort titled centre top in yellow, American Express logo bottom right and blue back cover with Falls Creek Chamber of Commerce and American Express at bottom of page. Six internal pages with outdoor images and accommodation information for Summer in Falls Creek. falls creek summer, falls creek marketing, accommodation falls creek