Paper patterns have been used by dressmakers and home sewers throughout the 20th century and are still used today. The Butterick Company was established in 1863 and was the first to mass-produce sewing patterns. The company was acquired by the CcCall Pattern Company in 2001. Jessen Dress Materials shop was at 116 Lava Street in the 1970s and 80s and Bargain Box Fabrics took over the shop in the 1990sThis pattern envelope is of minor interest as coming from a local Warrnambool shop. It may be useful for display This is a paper envelope containing the instructions and cut-out material for making a woman's dress (day and evening) The envelope contains four loose items. Butterick 6939 Dress Material. No Exchange, Average Moins facilewarrnambool, butterick patterns, jessen dress materials

Many women in Australia sewed at home and Madame Weigel's patterns spanned nine decades, closing down in 1969. Simplicity and Butterick patterns are still made today. Simplicity was founded in 1927 in New York, Butterick is the oldest pattern company in the world, founded in 1863. One source states that Ebenezer Butterick is credited with creating the first multi-size sewing patterns in 1892. It is now been purchased by another company.15 Assorted dressmaking patterns: 11 from the 1960's and 70's, 3 vintage - Simplicity, Butterick, Style and Madame Weigel. One is a J & L Stretch Fabric Multi-Sized Family Pattern. The patterns are presented in paper packets with coloured pictures on the front depicting the items which can be made. Inside are tissue paper patterns with paper instructions. Pattern No 9196 has a yellow and white checked piece of material pinned to the front as a possible sample of the material used. The three vintage ones are Madame Weigel patterns, two for women and a child's one. All packets are worn through use and damaged.'Simplicity, Butterick, Style, Madame Weigel and J & l Stretch Fabric' patterns are printed at the top of the relevant patterns with appropriate illustrations of what can be made.sewing, sewing patterns, sewing equipment

Worn by Elizabeth Goodwin of Liverpool, England, who married Horace Book at St Andrew's Church, Brighton in 1921. The fabric was purchased by her father, a ship's captain, when he was in China. The bride had her dress made in Liverpool and made to a Butterick's pattern. Elizabeth was very active in public life and a well-known member of the Book family. Wedding dress made from cream silk purchased in China. The bodice is made of fine silk embroidered tulle with a vest of cream silk that floats over the top. The skirt has been permanently pleated, has has floating side panels of tulle and features a large butterfly-shaped bow at the back.wedding dress, silk, 1920s, elizabeth goodwin, horace book, st andrew's church brighton, brighton

This pattern was purchased from Lincraft store, Greensborough Plaza. The store has now closed. Pattern envelope is stamped with store name.Dressmaker's pattern, unused. Tissue paper pattern pieces in coloured envelope.Stamped with "Lincraft Greensborough".lincraft greensborough, butterick, greensborough plaza

Dressmakers used patterns to make clothes. Companies included 'Simplicity, Butterick and Vogue etc. The packet would contain transparent paper shapes with printed lines and instructions. These were pinned onto the material, cut, then sewn together as per the lines and the included instructions.In the 1950s and 1960s women sewed the clothes for the family. In the Kiewa Valley dress shops were not available and a journey to the bigger cities was less frequent than it is today.Coloured pictures showing the finished garment. Patterns were in sizes. eg. size 10 1. Fashion - lady's dress 2. x3 Simplicity - lady's clothes 3. x3 Butterick lady's clothesdressmaker, simplicity butterick, ladies fashion

Norma Tullo began her dressmaking business in 1956. At the age of 20, she rented a small shop in the Metropole Arcade, initiating a career that included manufacturing, designing and retailing. In 1965, she became the first Australian to be selected by Butterick Company Inclusive to join their pattern making company. The stylish Tullo ‘look’ in the first half of the 1960s was young, colourful, feminine and most importantly had a strong American appeal. The patterns were distributed worldwide except to Russia and Germany. In the second half of the 1960s, she developed a new design range, influenced by the American 'hippie' style, featuring floor length dresses with long narrow sleeves, high round collars, and ruffles on the hems and at the cuffs. Patterns and colours became brighter to match prevailing tastes. Patricia Desmarchelier, the donor, purchased this and two other items of evening wear by Norma Tullo in a Brisbane CBD boutique fashion store during 1967/8 for her personal use. At the time, she was an undergraduate student who saved earnestly to buy the outfits to wear to college formals and balls that were popular during those years.Aesthetically significant and rare example of a couture range by Norma Tullo.Long red cotton evening dress with overall white polka-dots, designed by Norma Tullo. The floor length dress has a high rounded collar, long sleeves with ruffles at the cuffs and on the hem. The light-weight cotton outer layer is supported by a thick cotton underlayer. Atypically, the dress has a label stating it is an example of 'Tullo Couture'. Dimensions: Shoulder width 40cm Bust: 92cm Waist: 72cmLabel: TULLO COUTUREaustralian fashion, fashion designers, norma tullo, fashion -- 1960s, hippie style, evening wear, evening dresses, dresses, melbourne fashion houses, tullo couture

Norma Tullo began her dressmaking business in 1956. At the age of 20, she rented a small shop in the Metropole Arcade, initiating a career that included manufacturing, designing and retailing. In 1965, she became the first Australian to be selected by Butterick Company Inclusive to join their pattern making company. The stylish Tullo ‘look’ in the first half of the 1960s was young, colourful, feminine and most importantly had a strong American appeal. The patterns were distributed worldwide except to Russia and Germany. In the second half of the 1960s, she developed a new design range, influenced by the American 'hippie' style, featuring floor length dresses with long narrow sleeves, high round collars, and ruffles on the hems and at the cuffs. Patterns and colours became brighter to match prevailing tastes. Patricia Desmarchelier, the donor, purchased this and two other items of evening wear by Norma Tullo in a Brisbane CBD boutique fashion store during 1967/8 for her personal use. At the time, she was an undergraduate student who saved earnestly to buy the outfits to wear to college formals and balls that were popular during those years.Aesthetically significant dress by Norma Tullo.Long blue cotton evening dress designed by Norma Tullo. The floor length dress has a high rounded collar, long sleeves with buttoned cuffs. The light-weight cotton outer layer is supported by a thicker cotton underlayer. Dimensions: Shoulder width 37.5cm Bust: 90cm Waist: 66cm Hips: 96cmLabel: TULLOaustralian fashion, fashion designers, norma tullo, fashion -- 1960s, hippie style, evening wear, evening dresses, dresses, melbourne fashion houses

Norma Tullo began her dressmaking business in 1956. At the age of 20, she rented a small shop in the Metropole Arcade, initiating a career that included manufacturing, designing and retailing. In 1965, she became the first Australian to be selected by Butterick Company Inclusive to join their pattern making company. The stylish Tullo ‘look’ in the first half of the 1960s was young, colourful, feminine and most importantly had a strong American appeal. The patterns were distributed worldwide except to Russia and Germany. In the second half of the 1960s, she developed a new design range, influenced by the American 'hippie' style, featuring floor length dresses with long narrow sleeves, high round collars, and ruffles on the hems and at the cuffs. Patterns and colours became brighter to match prevailing tastes. Patricia Desmarchelier, the donor, purchased this and two other items of evening wear by Norma Tullo in a Brisbane CBD boutique fashion store during 1967/8 for her personal use. At the time, she was an undergraduate student who saved earnestly to buy the outfits to wear to college formals and balls that were popular during those years.Aesthetically significant dress by Norma Tullo.Long blue evening coat designed by Norma Tullo. The floor length coat has a wing collar, long sleeves and silver buttons at the front. The coat was worn over a long blue evening dress by the same designer and could be worn buttoned or unbuttoned. Dimensions: Shoulder width 38cm Bust: 96cm Waist: 87cm Hips: 116cmLabel: TULLOaustralian fashion, fashion designers, norma tullo, fashion -- 1960s, hippie style, evening wear, evening dresses, dresses, melbourne fashion houses

Norma Tullo began her dressmaking business in 1956. At the age of 20, she rented a small shop in the Metropole Arcade, initiating a career that included manufacturing, designing and retailing. In 1965, she became the first Australian to be selected by Butterick Company Inclusive to join their pattern making company. The stylish Tullo ‘look’ in the first half of the 1960s was young, colourful, feminine and most importantly had a strong American appeal. The patterns were distributed worldwide except to Russia and Germany. At this time, she had a collection of 300 garments. In the second half of the 1960s, she developed a new design range, influenced by the American 'hippie' style, featuring floor length dresses with long narrow sleeves, high round collars, and ruffles on the hems and at the cuffs. Patterns and colours became brighter to match prevailing tastes. This blouse is one of a number of items donated to the Fashion Collection by Dione McIntyre.The McIntyre Collection of clothing and clothing accessories forms one of the largest single donations to our Fashion & Design collection. It includes clothing and clothing accessories worn by four women in the Cohen and McIntyre families across three generations. The items worn by Melbourne architect, and Kew resident, Dione McIntyre date from the 1960s and 1970s, and include evening wear, day wear, hats and shoes. As Dione McIntyre often accompanied her husband, fellow architect Peter McIntyre, to formal events, there are a number of pieces of evening wear among the items. The McIntyre Collection also includes items worn by women of an earlier generation: by Lilian Cohen, Dione McIntyre's mother, and by her mother-in-law, the wife of the architect Robert McIntyre. At the other end of the chronological spectrum are a number of outfits belonging to, worn and donated by Annie McIntyre. These include outfits created by notable late 20th century Australian and/or international fashion designers. The McIntyre Collection is significant historically and artistically as it includes examples of design that demonstrate changing tastes in fashion over an 80-year period. The collection is also significant in that it includes the work of a large number of Melbourne designers from the 1960s to the 1990s. Pale aqua coloured long sleeved silk blouse with an attached scarf of the same fabric and colour at the neckLabel: TULLO (removed)norma tullo, women's clothing, australian fashion - 1960s, blouses

Norma Tullo began her dressmaking business in 1956. At the age of 20, she rented a small shop in the Metropole Arcade, initiating a career that included manufacturing, designing and retailing. In 1965, she became the first Australian to be selected by Butterick Company Inclusive to join their pattern making company. The stylish Tullo ‘look’ in the first half of the 1960s was young, colourful, feminine and most importantly had a strong American appeal. The patterns were distributed worldwide except to Russia and Germany. At this time, she had a collection of 300 garments. In the second half of the 1960s, she developed a new design range, influenced by the American 'hippie' style, featuring floor length dresses with long narrow sleeves, high round collars, and ruffles on the hems and at the cuffs. Patterns and colours became brighter to match prevailing tastes.The dress was owned, worn and donated to the collection by Dione McIntyre.The McIntyre Collection of clothing and clothing accessories forms one of the largest single donations to our Fashion & Design collection. It includes clothing and clothing accessories worn by four women in the Cohen and McIntyre families across three generations. The items worn by Melbourne architect, and Kew resident, Dione McIntyre date from the 1960s and 1970s, and include evening wear, day wear, hats and shoes. As Dione McIntyre often accompanied her husband, fellow architect Peter McIntyre, to formal events, there are a number of pieces of evening wear among the items. The McIntyre Collection also includes items worn by women of an earlier generation: by Lilian Cohen, Dione McIntyre's mother, and by her mother-in-law, the wife of the architect Robert McIntyre. At the other end of the chronological spectrum are a number of outfits belonging to, worn and donated by Annie McIntyre. These include outfits created by notable late 20th century Australian and/or international fashion designers. The McIntyre Collection is significant historically and artistically as it includes examples of design that demonstrate changing tastes in fashion over an 80-year period. The collection is also significant in that it includes the work of a large number of Melbourne designers from the 1960s to the 1990s. Long sleeved black cotton dress the fabric of which includes a pattern of small beige and cream polka dots. The ends of the sleeves and the base of the dress include ruffled trims of the same fabric. Label: TULLOnorma tullo, australian fashion - 1960s, women's clothing, day wear, mcintyre collection

Norma Tullo began her dressmaking business in 1956. At the age of 20, she rented a small shop in the Metropole Arcade, initiating a career that included manufacturing, designing and retailing. In 1965, she became the first Australian to be selected by Butterick Company Inclusive to join their pattern making company. The stylish Tullo ‘look’ in the first half of the 1960s was young, colourful, feminine and most importantly had a strong American appeal. The patterns were distributed worldwide except to Russia and Germany. At this time, she had a collection of 300 garments. This dress is one of a number of items donated to the Fashion Collection by Dione McIntyre.The McIntyre Collection of clothing and clothing accessories forms one of the largest single donations to our Fashion & Design collection. It includes clothing and clothing accessories worn by four women in the Cohen and McIntyre families across three generations. The items worn by Melbourne architect, and Kew resident, Dione McIntyre date from the 1960s and 1970s, and include evening wear, day wear, hats and shoes. As Dione McIntyre often accompanied her husband, fellow architect Peter McIntyre, to formal events, there are a number of pieces of evening wear among the items. The McIntyre Collection also includes items worn by women of an earlier generation: by Lilian Cohen, Dione McIntyre's mother, and by her mother-in-law, the wife of the architect Robert McIntyre. At the other end of the chronological spectrum are a number of outfits belonging to, worn and donated by Annie McIntyre. These include outfits created by notable late 20th century Australian and/or international fashion designers. The McIntyre Collection is significant historically and artistically as it includes examples of design that demonstrate changing tastes in fashion over an 80-year period. The collection is also significant in that it includes the work of a large number of Melbourne designers from the 1960s to the 1990s. Long sleeved, pale pink cotton mini dress designed by Norma Tullo with ruffled trims on the bodice and the hem of the skirtLabel: TULLOnorma tullo, australian fashion - 1960s, mcintyre collection, mini-dresses, day dresses

Two sewing patterns. 1 x Simplicity (4913) - Toddler size 4. 1 x Butterick (2122) - Size 8patterns, sewing