City of Melbourne Libraries
Photograph, Bull, Hugh Jones, 1897-1993, Seventh Day Adventists Camp at Hampton: W.J. Westerman, G.G. Stewart & C.H. Watson
... Stewart & C.H. Watson Photograph Bull, Hugh Jones, 1897-1993 ...
Photographer notations on slide: Seventh Day Adventists Camp at Hampton W.J. Westerman, G.G. Stewart & C.H. Watson
Published: 28 December 1933
Published title: SEVENTH DAY ADVENTISTS.
Published caption: “I. — The Annual Camp of the Seventh Day Adventists in Highett-road, Hampton, comprising more than 250 tents and accommodating over a thousand persons. II. —W. J. Westerman (vice-president of Australasian) and Pastor G. G. Stewart (president of Victoria), conversing with Pastor C. H. Watson (world president of the Seventh Day Adventists).- III.— Evangelist E. R. Gane and family.”
SEVENTH DAY ADVENTISTS. (1933, December 28). The Age (Melbourne, Vic. : 1854 - 1954), p. 9. Retrieved August 1, 2025, from http://nla.gov.au/nla.news-article203356427
Research by project volunteer, Fiona Collyer:
In December 1933, the annual Seventh Day Adventists Conference of Victoria was held, with over a 1000 participants camping for ten days at Highett Road Hampton.
Pastor Charles H. Watson, world president of the Seventh Day Adventists, Walter J. Westerman, vice-president of Australasian and Pastor George G. Stewart, president of Victoria attended. Interestingly, The Age newspaper modified the original photo in their publication, placing the three men close to each other.
Description: Three middle aged men dressed in suits converse in front of tents.
In December 1933, delegates from all over Victoria and beyond travelled to Melbourne for the annual Seventh Day Adventists Conference of Victoria, held over ten days on a vacant allotment at Highett Road Hampton. A canvas town of 250 tents for over 1000 campers was created along with large marquees for lectures, devotional services and kitchens. Many daily visitors also attended the lectures and services. The principal speaker was Victorian born world president of the Seventh Day Adventists, Pastor Charles H. Watson (1877-1962), who travelled from Washington DC for the event.
The Highett Street campers attended a busy schedule of bible readings, devotional services and health lectures during the ten days of the camp.
Lecture subjects included-
“Among the Head Hunters of the Solomon Islands”, “ Looking Through the Prophetic Telescope into 1934”, “Soul Surgery”, “Viewing the Celestial Land Through the Prophetic Telescope”and “The Four Horsemen of the Apocalypse”.
The Seventh Day Adventist religion was established in the USA in 1863. One of its co-founders was American Ellen G. White whose writings are regarded as divinely inspired and are still adhered to today. Ellen preached on the “Eight Laws of Health”- Nutrition, exercise, water, sunshine, temperance, air, rest and trust in God.
Adventists regard their bodies as holy temples and avoid food deemed by the Bible as unclean. They eat a mainly plant based diet with no caffeinated beverages and abstain from alcohol and tobacco.
They believe in the observance of Saturday, the seventh day of the week in the Christian (Gregorian) and Hebrew calendars as the sabbath and the literal and imminent second coming of Jesus Christ. New converts are baptised by immersion in water.
The Adventists opened the Warburton Sanitarium in 1910 as a health retreat, integrating their holistic health philosophy of physical, mental and spiritual well being. It was a resort in the hills “among picturesque mountain scenery…surrounded by tall forests and deep fern gullies…” where highly strung Melburians could alleviate their digestive maladies, stress and jaded nerves as “…worn down nervous systems mend quickly in this peaceful environment…invigorating air and an abundance of home-grown fruit, vegetables, fresh eggs, milk, and cream help to build healthy bodies”. The resort also offered hydrotherapy, massage and electrical treatments.
An advertisement in The Argus- 1 December 1947 assured readers-
“EVERYTHING SUNNY AGAIN."
“That's how you'll feel when you say farewell to Warburton Sanitarium and Hospital after spending a holiday here. Victoria's Hydro is famous far and wide for wonders worked with sufferers from nervous and digestive disorders. Wholesome food, perfectly cooked; splendid air, regulated exercise, sweet natural sleep; these quickly correct faulty digestion, restore vitality, bring back that sunny optimism natural to healthy people. Massage and curative baths under medical supervision…”
Later, after further building work, it became the Warburton Hospital with medical, casualty and obstetrics wards as well as offering strategies to stop smoking, lose weight and for stress management. The hospital ceased operation in 2001.
Ellen G. White wrote “God sent me to Australia” and in 1891, accompanied by her son William C. White she arrived in Australia to start a Bible school, spread her health philosophy and for missionary work.
At first health food products were imported from America, but it soon became apparent that due to the expense and the food becoming stale over the long journey, that local manufacturing was necessary.
In 1898 William secured the services of American Adventist baker Edward C. Halsey, who had worked at Dr Kellogg’s Battle Creek (“Cereal City”), Sanitarium, Michigan, USA. They rented the St George’s bakery in Northcote, Melbourne, producing the first ready to eat breakfast cereal Granola, Caramel Cereal, and peanut butter. The fledgling company relocated to larger premises in Cooranbong, NSW soon after.
The Sanitarium Health Food Company opened a factory in Warburton in 1925, manufacturing Granose Biscuits, Cerix Puffed Wheat, San-Bran, Bixies malted wheat flakes, Betta peanut butter, Marmite, “Kwic-Bru - A delicious health “coffee” made from choicest cereals and free from drugs that affect the heart and nerves” In 1928, Sanitarium bought out Grain Products Limited who were manufacturing a sweet cereal biscuit called Weet-Bix which soon became Australia’s favourite breakfast cereal. The Warburton factory closed in 1997, with manufacturing shifting interstate.
Sanitarium breakfast cereal boxes offered free collectable cards inside and children could buy albums from grocers for sixpence and mount the cards.
Subjects of the albums included- “Aboriginal Tribes, Legends, Customs”, “Australia- Yesterday and Today”, “Marvels of the Great Barrier Reef”, “Advance Australia- a Pageant of the Years”.
In 1902 the Adventist’s opened the “Pure Food Vegetarian Cafe” in Sydney (In 1907 the name was changed to “Sanitarium Health Food Cafe”), Eating vegetarian food was definitely a curiosity.
“Cristina” reviewed the cafe for The Australasian-27 October 1906.
Topics For The Block.
“Feeling somewhat like a criminal, and hoping to escape detection, I stealthily made my way into a vegetarian restaurant the other day... If my friends happened to catch me walking in there, I should henceforth be considered a crank, a faddist, and little short of a lunatic! Whom did I find within, seated with the air of habitués at the small tables, but heaps of my friends. They had all this while been pursuing their vegetarian way, layin' low and sayin' nuffin'.
Flesh-eaters, now that the Sydney summer has set in apparently in good earnest, are beginning to wonder if the vegetarians are not wiser in their day and generation. Roast beef, hot cornea beef, ragouts, and meat curries, the very thought of them makes one feel hot. Frosted lemon pudding, stewed fruits, wheatmeal rolls, and tomatoes sound nice when you look at their names on the vegetarian menu.
Such weird messes are served, square, unintelligible blocks of some brown substance, a few bites of which form a full and satisfying meal. Cold nut foods, granose, nuttose, and jam protose, bromose, with jelly and various "ose" sandwiches, impossible for the unbeliever to diagnose, are put before you. You drink malted nut broth, you eat gluten sticks, stewed beans, lentil patties, with vegetable sauce, any or all of which are distinctly nourishing and filling at the price. A mock (decidedly mock) veal cutlet or a red lentil roast is sufficient lunch, it appears, for anyone. Thus, "you obtain the best working results from your machinery with the least possible expenditure..."
In December 1906 the Adventists branched out to Melbourne, opening the Sanitarium Health Food Cafe at 289 Collins Street next to the Royal Bank building. (corner Collins and Elizabeth Streets, demolished in 1939). Their motto was “Quality and Purity”.
“Cynthia” of The Leader “Social Circle” column reviewed the cafe in 9 March 1907-
“Hundreds of people have a feeling of positive affection for a diet that will be satisfying, appetising and nourishing, without having meat for its backbone. It will come as news that we have in Melbourne a cafe where you can really enjoy yourself without eating anything in the way of meat. Cream, custard, cheese and the like are not cold shouldered out of the menu, and the housewife in search of new dishes will find here ever so much in the way of suggestions. Nuts figure conspicuously in the menu, and lentil and walnut cutlets may be instanced among the delicacies. Beans are cooked in quite alluring fashion, while creamed parsnips are excellent. For sandwiches you could hardly desire anything more appetising than granosi biscuits, and nut cheese.
The combination is suggestive of school lunches, and nut meat might well be employed as a variant. A visit to the cafe itself — it is next the Royal Bank in Collins-street — will surprise anyone used to the average vegetarian restaurant. Every thing is fresh, fragrant, and thoroughly modern… It is run, in connection with that curious people the Seventh Day Adventists.”
However, “Adele” writing for the Evelyn Observer and Bourke East Record -13 December 1907 had a different experience-
CITY RESTAURANTS.
“There is no glamour from the outside. We enter the dining room at six and secure a seat at a small table, for this night we are going to dine on vegetables. Some people pride themselves on being vegetarians, and devote a great deal of their spare cash and energy to disseminating vegetarian principles. I shall not in a hurry forget the dinner we tried to get through at this vegetarian restaurant. There was put before us plate after plate of vegetables not soaked, but sodden with water, not an atom of flavouring or dressing; no attempt was made to give the slightest piquancy to potato, cabbage, turnip or carrot. I beg pardon, I am unjust, there were two caterpillars in the cabbage. It is astonishing how persistently ordinary cooks spoil vegetables in the process of cooking and how little they understand the value of vegetables on a menu.”
From the extensive menu of 1924, you could order cream of green pea soup, followed by nut meat with Yorkshire pudding, egg timbales, stewed brown lentils, savoury rissoles with piquant sauce. Among the dessert offerings were creamed sago, steamed figs and walnut drops. Washed down with fermented wine and to finish, “Frucerea”, a coffee substitute essence made from fruit and cereal. A four course meal of soup, entree, vegetables and sweets cost 1/6 in 1924.
Proving that plant-based food was not just a novelty, 67,000 meals were served at the cafe in 1918, rising to 73,000 in 1921.
Later the Sanitarium Cafe moved to 293 Little Collins Street, (opposite Royal Arcade) sharing the building with The Lilliput Golf Course, a miniature golf course of 18 holes. The course was a replica of the fashionable Lido Course in France and was open daily from 10am to midnight with a green fee of one shilling. It featured goldfish, waterfalls and dance music. Lilliput boasted that they were “Melbourne’s coolest indoor course”
Miniature golf (mini, minnie, midget, miget, Tom Thumb, Wee golf, putt-putt, pigmy, peewee, crazy golf, obstacle golf) swept the globe in the 1930s, starting in the USA, then Europe. The courses provided affordable recreation during uncertainty at the start of the Great Depression.
The craze arrived in Sydney September 1930 with the first mini golf course opening in the basement of the State Theatre. It featured a replica Sydney Harbour Bridge and attracted over 1000 players a day at one shilling per game.
The miniature golf bug hit Melbourne hard in 1930-31 with nearly 200 courses springing up in the CBD and suburbs within a few months. The first miniature golf course to open in Melbourne was on 4 October 1930 in the basement of recently built art deco style Wentworth House at 203 Collins Street, designed by architect Cedric Heise Ballantyne, (also designed Regent Theatre, Plaza Ballroom, Athenaeum Club, National Theatre, St Kilda, built in 1930, demolished in 1974 for the City Square) It was managed by J. C. Williamson who advertised for a “Girl Spruiker” who “Must be Young, Attractive Personality, and Able to Talk to the Public” to work at the course.
The Age 26 September 1930 reported -
“The Wentworth House management have spared no expense in preparing the
links. Water hazards, sand bunkers, running streams, ancestral castles, moats and a cunning drawbridge have each been devised to test the skill of players, while the walls and ceiling have been "atmospherically" treated to convey an exterior effect”.
Even Melbourne City Council jumped on the bandwagon, leasing the lower hall of Melbourne Town Hall to colourful car dealer and racehorse owner Mr A. G. Barlow for £43 per week for the “Kit Kat Tiny Golf Course”, opening on 11 December 1930.
(Turf identity, Mr Alexander George Barlow, (1880-1937) who raced under the nom de course “A. G. Vauxhall”, owned filly Frances Tressady, who in 1923 won the Victoria Derby and Oaks Stakes double and came fifth in the Melbourne Cup. The “Frances Tressady Stakes” is held each March at Flemington Racecourse in honour of the horse, the last filly to win the Derby. Barlow was the proprietor of Barlow Brothers Pty Ltd car dealership at 442 Elizabeth Street, Melbourne. He played 14 games for Carlton Football Club (VFL) on the half-forward line from 1901-1903).
Patrons could vie for The Herald Miniature Golf Championship Cup, a gold cup worth £7/7, in an eight week long competition. Sports newspaper The Sporting Globe also offered a Cup and prize money. Many courses offered prizes of theatre tickets, cash and cigarettes.
Myer’s department store, hoping to cash in on the fad, advertised in Melbourne’s newspapers that their Sports Department could design and equip complete miniature golf courses using “Fairway” imitation turf at 4/6 a yard.
Newspaper cartoonists loved to lampoon the fad. Both Percy Leason, cartoonist for society magazine Table Talk and Syd Miller of Smith’s Weekly depicted “real” golfers causing havoc on a mini golf course, showing that being a “real” golf player was no advantage to playing miniature golf.
But bust often follows boom. With such rapid market saturation, expensive novel hazards, waning interest, long opening hours, often to midnight, and price cutting of game fees from one shilling to sixpence and then to threepence amongst some courses, the bubble was bound to burst.
The Sporting Globe columnist J.M.Dillon on 20 May 1931 lamented-
£100,000 LOST
Failure of ‘Minnie’ Golf.
“Miniature golf might have provided fun and jokes for thousands of people in Australia, but there were many for whom it panned out a tragedy. It is likely that the dead losses of those who attempted to make money out of the game in Australia were in the vicinity of £100,000.
…For a while there was hardly a spare block of land, or a possible “site” in the shape of a hall, or a showroom, in Sydney and Melbourne, that some one was
not after to set upon it a “minnie links.” Big amusement firms and private individuals anxious to make money began to run courses. Practically every individual who touched the game had his finger’s financially burnt.
…From the approximately £60,000 invested in Melbourne alone, there must have been £25,000 lost.
…There are now dozens of courses going to ruin, and many more that the owners would be happy to give away if the takers would remove from them obligations of leases, &c…”
The lease on the “Kit Kat Tiny Golf Club” at the Melbourne Town Hall expired on 30 April 1931, with Mr Barlow losing £798 on the venture. The hazards and fittings, which cost £400 and included a large replica of the Town Hall, now worthless.
Due to declining patronage, the Little Collins Street cafe closed in 1938, although the adjacent shop continued to sell Sanitarium products.
In New Zealand, the first Sanitarium factory opened in Christchurch in 1900, with the company later opening factories in Palmerston North and Auckland. The Adventists opened vegetarian cafes, firstly at 37 Taranaki Street Wellington in 1906, followed by cafes in Auckland, Christchurch and Dunedin.
Weet-Bix is also New Zealand’s favourite cereal- there the jingle is “Kiwi kids are Weet-Bix kids.”
In 1955, the Australian Women’s Weekly ran an illustrated, full colour advertisement featuring New Zealand born Edmund Hillary (later Sir) 1919-2008, who, along with Sherpa Tenzing Norgay, was the first climber to reach the summit of Mount Everest on 29 March 1953.
The Australian Women’s Weekly, 30 March, 1955-
“WEET-BIX carried by Hillary on Himalayan adventure!
c/- N.Z. Alpine Club Inc.,
Dunedin, New Zealand.
The Manager,
Sanitarium Health Food Company,
Christchurch, N.Z.
Dear Sir.
…Weet-Bix was chosen at my special request as I had always felt that some easily prepared form of breakfast was essential to the primitive conditions of high camps. Weet-Bix fulfilled its task very well indeed. We usually had them with hot milk (powdered) and sugar, and even when we were unable to eat anything else, we usually managed to have a little Weet-Bix . . . I regard them as a great success and expect they will be more widely used in the Himalayas in future.
Yours faithfully,
(Signed) E.P. Hillary.
Sanitarium Marmite - motto- “Too much spoils the flavour”- is as beloved with Kiwis as Vegemite is with Australians.
In 1966, a fire gutted the Christchurch Marmite factory causing a nation wide shortage. Once the factory was rebuilt, Sanitarium relaunched the yeasty extract in reusable glass tumblers with printed designs such as yachts, New Zealand birds and vintage cars. These popular collectibles can still be found in the kitchen cupboards of many New Zealand baches (holiday homes).
After the devastating 2011 earthquake in Christchurch damaged the Marmite factory causing shortages and panic buying, a “Marmageddon” was declared with jars of the “black gold” advertised online for up to NZ$800. Consumers were advised to spread their Marmite sparingly until production resumed. (The Christchurch plant reportedly produces around 640,000kg of Marmite per year).
Sanitarium Health and Wellbeing Company is exempt from paying company income tax on their profits due to their ownership by a religious organisation.
Although not a compulsory rule for salvation, Adventists are encouraged to pay a tithe of 10% of their income to the church to support the ministry in God’s work.
Nowadays, there are over 25 million members of the Seventh Day Adventists Church in 200 countries.
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Advertising (1947, December 1). The Argus (Melbourne, Vic. : 1848 - 1957), p. 5. Retrieved September 15, 2025, from http://nla.gov.au/nla.news-article22523355Photographer notations on slide: "Seventh Day Adventists Camp at Hampton W.J. Westerman, G.G. Stewart & C.H. Watson".religion, health food, mini golf, 1930-1939, tents, churches, camps
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