Part of the McNamara collectionCardboard English postcard featuring Crown Jewels, as displayed in the Tower of London.Variouspostcard, air mail, crown jewels, tower of london, correspondence from stratfor upon avon

In May 1884, George Smart of Bulleen Road Kew, brickmaker, bought the 23 acres one rood and twenty nine and three tenths perches, or 9.4834 hctares from Arthur Bailey Clements of Ringwood for the sum of 600 pound sterling. (Extract from The Story of the Crown Jewel Estate in Ringwood East pdf)Double sided folded page with black and red print on both sides advertising auction sale of residential and business sites and highlighting local facilities, services and layout of the estate.Subdivision includes Mount Dandenong Road, Valda Avenue, Evon Avenue, Mirabel Avenue, and Velma Grove. (Agent) T. Burkitt, Box 12 Ringwood, Phone Ringwood 157. Vendor: A. Marshall Miller, McDonald Street, Mordialloc. Solicitors: Russell, Bona and Russell, 19 Queen Street Melbourne, and Ringwood - Phone Cent. 4308.

An example of elaborate enamel signage acquired as a result of the long standing close links of Naval forces with the Mission to Seafarers from 19th C onwards. A rectangular black enamel sign on metal ground featuring polychrome insignia of Naval Ordnance Inspection and Design. The insignia shows circular border of ropework encircling a red ground depicting a black and white cannon with a large lynx type feline. The ropework border is surmounted by a stylised crown like structure comprised of: a split focsle?, two sails with red pennants or burgees and stern of a galleon and around the band of the crown a red 'jewel' flanked by two blue green 'jewels'Insignia wording in yellow on black ground in upper case letters: " NAVAL ORDNANCE INSPECTION / AND DESIGN / SAFETY AND QUALITY " Below insignia in white paint in upper case letters: "INSPECTOR NAVAL ORDNANCE / MELBOURNE" ordnance, naval, design, safety, inspections, insignia, badge, sails, cannon, lynx

This hat was part of a RAAF uniform and likely dates to the Second World War due to the style of crown. Hats such as these are often misshapen at the crown due to the use of earmuff-style headphones worn by aircrew during the Second World. Navy peaked cap in cotton with beige topstitching along crown. Black cotton grosgrain ribbon band. Black leather chin strap buttoned to left and right with black metal button carrying image of crown atop eagle. Centre of hat carries embroidered patch with crown in gold-coloured metal and red fabric with red and green additions mimicking jewels. Crown sits above two metal shapes, an eagle with arms outstretched and laurel branches. Two eyelets on left and right side of the cap, bronze on interior and painted black on exterior. Interior of cap brim is green plastic or patent leather now cracked. Interior of hat cotton is dark cotton with quilted top.second world war, royal australian air force, raaf, r.a.a.f., flying, uniform, world war ii, world war two, world war 2

The Tower of London, officially Her Majesty's Royal Palace and Fortress of the Tower of London, is a historic castle located on the north bank of the River Thames in central London. It lies within the London Borough of Tower Hamlets, separated from the eastern edge of the square mile of the City of London by the open space known as Tower Hill. It was founded towards the end of 1066 as part of the Norman Conquest of England. The White Tower, which gives the entire castle its name, was built by William the Conqueror in 1078, and was a resented symbol of oppression, inflicted upon London by the new ruling elite. The castle was used as a prison from 1100 (Ranulf Flambard) until 1952 (Kray twins),[3] although that was not its primary purpose. A grand palace early in its history, it served as a royal residence. As a whole, the Tower is a complex of several buildings set within two concentric rings of defensive walls and a moat. There were several phases of expansion, mainly under Kings Richard the Lionheart, Henry III, and Edward I in the 12th and 13th centuries. The general layout established by the late 13th century remains despite later activity on the site. The Tower of London has played a prominent role in English history. It was besieged several times, and controlling it has been important to controlling the country. The Tower has served variously as an armoury, a treasury, a menagerie, the home of the Royal Mint, a public record office, and the home of the Crown Jewels of England. From the early 14th century until the reign of Charles II, a procession would be led from the Tower to Westminster Abbey on the coronation of a monarch. In the absence of the monarch, the Constable of the Tower is in charge of the castle. This was a powerful and trusted position in the medieval period. In the late 15th century the castle was the prison of the Princes in the Tower. Under the Tudors, the Tower became used less as a royal residence, and despite attempts to refortify and repair the castle its defences lagged behind developments to deal with artillery. The peak period of the castle's use as a prison was the 16th and 17th centuries, when many figures who had fallen into disgrace, such as Elizabeth I before she became queen, Sir Walter Raleigh, and Elizabeth Throckmorton were held within its walls. This use has led to the phrase "sent to the Tower". Despite its enduring reputation as a place of torture and death, popularised by 16th-century religious propagandists and 19th-century writers, only seven people were executed within the Tower before the World Wars of the 20th century. Executions were more commonly held on the notorious Tower Hill to the north of the castle, with 112 occurring there over a 400-year period. In the latter half of the 19th century, institutions such as the Royal Mint moved out of the castle to other locations, leaving many buildings empty. Anthony Salvin and John Taylor took the opportunity to restore the Tower to what was felt to be its medieval appearance, clearing out many of the vacant post-medieval structures. In the First and Second World Wars, the Tower was again used as a prison, and witnessed the executions of 12 men for espionage. After the Second World War, damage caused during the Blitz was repaired, and the castle reopened to the public. Today the Tower of London is one of the country's most popular tourist attractions. Under the ceremonial charge of the Constable of the Tower, it is cared for by the charity Historic Royal Palaces and is protected as a World Heritage Site.(Wikipedia) A World Heritage Site is a landmark which has been officially recognized by the United Nations, specifically by UNESCO. Sites are selected on the basis of having cultural, historical, scientific or some other form of significance, and they are legally protected by international treaties. UNESCO regards these sites as being important to the collective interests of humanity. More specifically, a World Heritage Site is an already classified landmark on the earth, which by way of being unique in some respect as a geographically and historically identifiable piece is of special cultural or physical significance (such as either due to hosting an ancient ruins or some historical structure, building, city, complex, desert, forest, island, lake, monument, or mountain) and symbolizes a remarkable footprint of extreme human endeavour often coupled with some act of indisputable accomplishment of humanity which then serves as a surviving evidence of its intellectual existence on the planet. And with an ignoble intent of its practical conservation for posterity, but which otherwise could be subject to inherent risk of endangerment from human or animal trespassing, owing to unmonitored/uncontrolled/unrestricted nature of access or threat by natural or accelerated extinction owing to local administrative negligence, hence it would have been listed and demarcated by the United Nations Educational, Scientific and Cultural Organization (UNESCO) to have been identified or recognised and officially christened and internationally elevated through multilateral declaration by UNESCO as a universally protected zone. [1] The list is maintained by the international World Heritage Programme administered by the UNESCO World Heritage Committee, composed of 21 UNESCO member states which are elected by the General Assembly. (Wikipedia)The Tower of London is a UNESCO world heritage site.tower of london

Handwritten table listing main local pre-1950s subdivisions in the Ringwood area, with estate names, streets, number of allotments for sale, and where known, vendor agent, LP (Lodged Plan) title registration number, and auction/sale date, some with sale price.Pg1 RINGWOOD STATION ESTATE LP3070 (Year?) Station Street, William Street (now Kendall Street), Wantirna Road, Station Street Pg1 RINGWOOD TOWNSHIP ESTATE LP5577 (1913) Station Road (now Warrandyte Road), Pratt Street (part now Aird Street), Whitehorse Road Pg2 RINGWOOD ORCHARD ESTATE LP4315 (1914) Brysons Road, Hillcrest Road, Anzac Avenue, Sulva Road Pg3 RINGWOOD RAILWAY ESTATE LP7522 (1918) Whitehorse Road (now Mount Dandenong Road), Dublin Road, Freeman Street, Patterson Street, Bona Street Pg4 THE RINGWOOD ESTATE LP7578 (1919) Warrandyte Road, Hobart Street, Paxton Street, Arnold Street Pg5 GARDEN FARMS ESTATE (LP?) (1919) Canterbury Road, Armstrong Road, Bungalook Road, Orchard Road, Bayswater Road (now Mountain Highway) Pg6 THE RINGWOOD ESTATE (SECOND SUB-DIVISION) LP7604 (1919) Warrandyte Road, Tamar Street, Derwent Street, Mersey Street Pg7 RINGWOOD STATION ESTATE LP7703 (1919) Bedford Road, Williams Grove (now Lena Grove) Pg8 RINGWOOD TOWNSHIP ESTATE LP8198 (1919) Wantirna Road, Ellison Street, Haig Street, Greenwood Avenue Pg9 EASTFIELD ESTATE (LP?) (1920) Eastfield Road, Longview Road, Pleasant Rise, The Mount Pg10 ELECTRIC RAILWAY ESTATE RINGWOOD LP9473 (1922) Campbell Street, Myrtle Avenue, George Street (now Tudor Court), Henry Street (now Myrtle Avenue), Williams Grove (now Lena Grove) Pg11 RINGWOOD PARK ESTATE LP7884 (1922 - two stages) Wonga Road (now Loughnan Road), William Street, Andrew Street, Harrison Street Pg12 HEATHMONT STATION ESTATE LP11009 (Date? - after 1922) Lisgoold Street, Viviani Crescent, Balrour Avenue, Station Street (now part Heathmont Road and part Wainui Street) Pg13 RINGWOOD RAILWAY ESTATE LP10507 (1923) Whitehorse Road, Sherbrooke Avenue, Burwood Avenue, Bonview Avenue, Heatherbrae Avenue, Grant Crescent Pg14 GARDEN HOMES ESTATE (LP?) (1923) Mullum Road, The Centreway, Wattle Crescent (now Wattle Avenue) Reserve Crescent (now Reserve Road) Pg15 DUBLIN ROAD ESTATE LP11993 (1923) Alexandra Road, Vonadawn Avenue, Green Street, Wood Street, Howard Avenue, Bedford Road, Dublin Road Pg16 CARLINGA ESTATE RINGWOOD LP9620 (1923) Bourke Street, Bond Street, Ringwood Street Pg17 PRATT'S JUNCTION ESTATE (LP?) (1923) Junction Street, Georges Road, Oliver Street, Whitehorse Road Pg18 EAST RINGWOOD ESTATE LP10492 (1923) Bona Street, Patterson Street, Miller Grove, Fairview Avenue, Eastfield Road, Whitehorse Road (now Mount Dandenong Road) Pg19 COLEMAN'S HEATHMONT ESTATE LP9974 (1923) Canterbury Road, Bedford Road, Alvena Crescent, Coleman Street, Leonard Street (now Royal Avenue) Pg20 RINGWOOD HEIGHTS ESTATE LP10506 (1924) Whitehorse Road, Bonview Avenue, Grant Crescent, Hillcrest Avenue, Heatherbrae Avenue, Margaret Street, Mary Street Pg21 EAST RINGWOOD STATION ESTATE LP10551 (1924) Knaith Road, Wenwood Street, Lois Street, Victoria Street, Station Street (now Railway Avenue) Pg22 GRAND VIEW ESTATE LP11019 (1924) Whitehorse Road, Rupert Street, Herbert Street, Leonard Street Pg23 RINGWOOD RAILWAY ESTATE & RINGWOOD HEIGHTS ESTATE - FINAL SECTIONS LP10506 & LP10507 (1924) Whitehorse Road, Sherbrooke Avenue, Burwood Avenue, Bonview Avenue, Heatherbrae Avenue, Margaret Street, Mary Street, Grant Crescent Pg24 RINGWOOD EAST ELECTRIC STATION ESTATE (LP?) (1924) Railway Parade (now Patterrson Street), Federal Road, Howship Avenue (part now French Street), Dublin Road, Rosedale Crescent Pg25 BEDFORD PARK (now Ringwood Secondary College) (LP?) (1924) Bedford Road, Adams Street, Anderson Street, Joyce Street, Graham Road Pg26 CROWN JEWEL ESTATE LP11645 (Private sales after 1924) Mount Dandenong Road, Mirabel Avenue, Valda Avenue, Evon Avenue, Velma Grove Pg27 GRAND CENTRAL ESTATE LP10917 (1925) Heathmont Road, Great Ryrie Street, Douglas Street, Garden Street, Bellevue Avenue Pg28 RINGWOOD (unnamed estate - 1926) Nelson Street, Seymour Street, Whitehorse Road Pg29 EAST RINGWOOD RAILWAY STATION ESTATE (YEAR? - 25 shops 60 villas) Railway Avenue, Dublin Road, Lawrence Grove, Stanley Avenue, Knaith Road Pg30 CHARM VIEW ESTATE (LP?) (year? - after 1926) Canterbury Road, Heathmont Road, Dickasons Road, Bennjett Avenue, Orchid Street Pg31 SUNBEAM ESTATE LP12150 (Circa 1925) Govt Road (now Old Lilydale Road), Sunbeam Avenue, Holland Road, Everard Street (now Everard Road) Pg32 FAIRVIEW ESTATE EAST RINGWOOD LP10853 (Circa 1924) Eastfield Road, Patterson Street, Margaret Street (now Short Street) Pg33 EAST RINGWOOD TOWNSHIP ESTATE LP3025 (Circa 1924 - 35 allotments) Mount Dandenong Road, Grey Street, Eastfield Road Pg34 EAST RINGWOOD TOWNSHIP ESTATE LP3025 (Circa 1924 - 49 allotments) and STATE SCHOOL ESTATE (26 allotments) and EAST RINGWOOD STATION ESTATE (14 shop sites) Mount Dandenong Road, Grety Street, Dunn Street, Eastfield Road, King Street, Holland Road, Dublin Road, Patterson Street, Bona Street Pg35 EAST RINGWOOD CENTRAL ESTATE LP17004 (1948) Knaith Road, Shasta Avenue, Talofa Avenue, Russet Road, Dublin Road Pg36 WARE ESTATE LP43360 (1958) Ware Crescent, Davey Drive, Grey Road (now Grey Street), Mount Dandenong Road Pg37 Lot 57 Kendall Street LP3070 (1939) £75.0.0 Pg37 Lot 14 LP7346 (year?) £225 Pg37 Lot 8 WHITE HORSE ESTATE LP14010 (year?) Maroondah Hwy, Seymour Street £98.9.0 Pg37 Lots 4-14 incl. LP10902 (year?) £300 Pg37 Lots 69&70 LP2216 (1939) Bedford Road, Pitt Street £500 Pg37 Lots 60&70 LP2216 (year?) £460 Pg37 MOUNTAIN VIEW ESTATE LP10902 (1936) Lots 1&2, 19-22 Wantirna Road, Daisy Street £50 Pg38 RAILWAY STATION ESTATE RINGWOOD EAST LP7522 (1925) Lots 16 to 19 £250 Pg38 RINGWOOD PARK ESTATE (LP?) (1924) Lot 112 Munro Street £230 Pg38 RINGWOOD TOWNSHIP ESTATE (LP?) (1925) Lot 57 Wantirna Road £850 Pg38 ELECTRIC RAILWAY ESTATE LP9473 (1925) Lot 98 & 99 £180 (30/- foot) Pg38 ELECTRIC RAILWAY ESTATE LP9473 (year?) Lot 100 £233.12.6 incl improvements (£2.12.6 foot) Pg38 Lot 22&23 Bedford Road Heathmont (LP & year?) £675 incl improvements Pg39 Lot 9 Mullum Mullum Road LP8221 (1923) £150 Pg39 Lot 27 Haig Street LP8198 (1925) £825 Pg39 Lot 56 Haig Street cnr Wantirna Road LP8198 (1923) £171 Pg39 Lots 3 & 4 Loughnan Road LP9626 (192?) £147 Pg39 Lots 98 & 99 Myrtle Avenue LP9473 (1925) £180 Pg39 Lots 80 & 81 Myrtle Avenue LP9473 (1929) £150 Pg39 Lot 30 Sherbrooke Avenue LP10507 (1926) £700 incl improvements Pg40 Lot 10 (year?) LP7703 £750 Pg40 Lot 36 (year?) LP7522 £25 Pg40 Lot 38 Pitt Street LP2216 (year?) £350 Pg40 Lot 7 Dublin Road cnr Green Street LP11993 (year?) £300

Royal Australian Air Force officer’s cap.Navy cotton drill peaked cap with black crossgrain band around exterior. Two black eyelets sit above band on either side. Black patent leather chin strap attached by two gold buttons on brim, slightly misshapen. Embroidered patch carrying a red velvet and metal crown (Queen Elizabeth II era) with blue, green and red embroidered knots mimicing jewels, sits above a gold eagle above now tarnished gold leaves. Interior sweatband in patent leather with plastic layer on top interior, underneath which is a manufacturer’s label with red ink. Strip of folded newspaper (H06.2) inserted inside interior sweatband.Label reads “M.TX/SIZE 6 7/8/A [broad arrow] F/MADE IN AUSTRALIA”. Black ink stamp on inside of sweatband reads “M. TX” inside a circle and “S19/[broad arrow]”raaf, royal australian air force, officer

Glass framed photo of the HMAS Maryborough insignia. Naval gold coloured crown with blue, red and green jewel inserts located above a gold coloured plaque. The plaque has a gold coloured edge with a gold coloured pig on a blue background on the left, a picture of a building with a frame tower on a red background located on the right, and a picture of trees on a white background located on the bottom. At the bottom of the picture is a gold edged blue ribbon with the words HMAS Maryborough in gold lettering.

Carter Real Estate Agents sold some of the subdivision in 1946-47. This information was tied in with the early orcharding families.Collection of notes, titles and maps of "Jewel in the Crown" subdivision - Mount Dandenong Road (formerly Oxford Road), Velma Grove, Valda Avenue, Mirabel Avenue. Genealogical charts of Meyland and Wigley families. 4 page history of the area compiled in 2004 by Richard Carter, Real Estate Agent. Registered Proprietors, Vendors, Property Title Holders and Transferees include: Herbert Edward WATSON, John Richard SHARP, Myrtle Evelyn BIRRELL, Marie Mathieson MUNRO, William Alex McCLELLAN, George Andrew GOODMAN, Joseph Tasman PEDRAZZI, Alexander ANDERSON, John Charles PATERSON, Eric William PHILLIPS, T.E.A. Co. Ltd., Florence Lavinia WYNARD, William John HARRIS, Lindsay and Hazel ALLNUTT, Douglas John RITCHIE, Eliza A.M. BOURBAND, Henrietta Irene COOK, Eric Edward COOK, Harold Thomas NICHOLLS, Stewart and Mary HIRD, Grace ROBINSON, Helen Rutherford GOOD, Henry Wyatt FARRELL, Irene Ann SMITH, Leslie Neil DOW, Helen Anne DOW, Frederick Ronald HOLDING, John Frederick McINTYRE, Horton Wilcox EDGE, Herbert James HARDINGHAM, Donald James ALLEN, Cyril Frederick WILLIAMS, Florence Sarah MAGGS, Maud Margaret PEARSON, Warwick Scott Holroyd MATTHEWS, Alice Eliza McCLEAVE, Leslie Archibald Charles HARRIS, Enid Beth HARRIS, Roy Victor DRAEGER, Elizabeth Ann STANDLEY, Charles Walter WATSON, Mabel Dorothy CARTER, Alan Garnett KELLY, Michael Vincent HARRIS, William Thomas Sylvester PROUD, Florence Blanche IVES, Douglas George PEARSON, Harry Clifford CLEGG, Dorothy Ellen Mary WHITE, Frederick Nathaniel EVANS, Madge EVANS, Leonard DUNSTAN, Violet Florence CONNELL, Valerie Jean Schimmelbusch, John Sydney COOK, William Donald THOMPSON, Ralph E RAUNSLEY, Murray McRae OSBORN, Francis William CLARKE, Alfred Daniel WILLIAMS, Harry Clifford CLEGG, Bernard Francis GARRY, Richard McKENZIE, Mignor Leonie WESTON, Idonea Moncrieffe DAVIS, Helen Marsden Rutherford GOOD, George SMART, Clement Henry DAVIS, Peter FINLAYSON, Elenor Leah HARVIE, Charles MEYLAND.

An article in the Melbourne Age (2 March 1978, p. 25) recorded the retirement of Clare Ralph of Goullet of Melbourne (active 1953-78). "One of Australia's most talented milliners, Clare Ralph, of Goullet, is selling her business because she wants to spend more time in her garden. "I have been in the business for 25 years and last week I turned 60 and so I thought now is the time," Mrs. Ralph said at her Richmond shop yesterday. ... Mrs. Ralph is selling cheaply $10,000 for the label, which also covers sportswear, and tenancy and lease of the premises which have a showroom and workroom. ... Mrs. Ralph is as unpretentious as the relaxed Goullet styling which brought the new concept of millinery to Australia non-hatty hats with none of the "Melbourne Mum" quality so rife at the time. She said she started off making hats rather than dressmaking because she couldn't afford to buy the three yards of material necessary for a dress. "I wanted to get out of the house and so I did millinery night classes at Caulfield Tech." Her first efforts were sun-hats of natural straw which Mrs. Ralph trimmed extravagantly … "gold fishnet and braiding and sparkly jewels all over the crown. "They were ridiculous but a lot of fun," she said. She carted them by train to the city and nervously showed them to a store buyer. After the meeting, she couldn't face taking the samples home again on the train and left them. Before she could collect them, to everyone's amazement particularly Clare Ralph's, they had been sold. "The next thing was people were asking me what I was going to do for winter. I hadn't thought I was in the industry. I just thought I had sold a couple of sun hats and that was marvellous because I needed the money," she said. If the new buyer is interested, Clare Ralph will continue designing hats on a consultancy basis for them, which would be great for all the fans she has collected since those crazy sun-hat days.The Kew Historical Society’s fashion and design collection is comprised of costumes, hats, shoes and personal accessories. Many of these items were purchased or handmade in Victoria; some locally in Kew. The extensive hat collection comprises items dating from the 1860s to the 1970s. Most of the hats in the collection were created by milliners for women. There are however a number of early and important men’s hats in the collection. The headwear collection is particularly significant in that it includes the work of notable Australian and international milliners.Wide brimmed woman’s hat designed by Clare Ralph of Goullet of Melbourne, constructed of white stiffened fabric with a white fabric cord surrounding the crown of the hat.Label: Designed by Goullet of Melbournegoullet of melbourne, clare ralph -- milliner, women's clothing -- hats, headwear

An article in the Melbourne Age (2 March 1978, p. 25) recorded the retirement of Clare Ralph of Goullet of Melbourne (active 1953-78). "One of Australia's most talented milliners, Clare Ralph, of Goullet, is selling her business because she wants to spend more time in her garden. "I have been in the business for 25 years and last week I turned 60 and so I thought now is the time," Mrs. Ralph said at her Richmond shop yesterday. ... Mrs. Ralph is selling cheaply $10,000 for the label, which also covers sportswear, and tenancy and lease of the premises which have a showroom and workroom. ... Mrs. Ralph is as unpretentious as the relaxed Goullet styling which brought the new concept of millinery to Australia non-hatty hats with none of the "Melbourne Mum" quality so rife at the time. She said she started off making hats rather than dressmaking because she couldn't afford to buy the three yards of material necessary for a dress. "I wanted to get out of the house and so I did millinery night classes at Caulfield Tech." Her first efforts were sun-hats of natural straw which Mrs. Ralph trimmed extravagantly … "gold fishnet and braiding and sparkly jewels all over the crown. "They were ridiculous but a lot of fun," she said. She carted them by train to the city and nervously showed them to a store buyer. After the meeting, she couldn't face taking the samples home again on the train and left them. Before she could collect them, to everyone's amazement particularly Clare Ralph's, they had been sold. "The next thing was people were asking me what I was going to do for winter. I hadn't thought I was in the industry. I just thought I had sold a couple of sun hats and that was marvellous because I needed the money," she said. If the new buyer is interested, Clare Ralph will continue designing hats on a consultancy basis for them, which would be great for all the fans she has collected since those crazy sun-hat days.The Kew Historical Society’s fashion and design collection is comprised of costumes, hats, shoes and personal accessories. Many of these items were purchased or handmade in Victoria; some locally in Kew. The extensive hat collection comprises items dating from the 1860s to the 1970s. While most of the hats in the collection were created by milliners for women, there are a number of early and important men’s hats in the collection. The headwear collection is particularly significant in that it includes the work of notable Australian and international milliners.Finely woven straw woman’s hat designed by Clare Ralph for her millinery label Goullet [Melbourne]. The hat features a cream ribbon around the base of the crown. Label: Goulletclare ralph -- goullet -- melbourne (vic.), milliners -- clare ralph, headwear, women's clothing -- hats

These type of cigarette silks were included in WD & HO Wills cigarette packets to induce women in particular to take up smoking.|The Word 'Cartophilic?|It is believed that this unusual word was coined in the 1920s by Col. Bagnall, an Englishman, who was the father of the hobby of cigarette card and trade card collecting. It is thought to be a combination of a Latin word, 'carto' meaning 'card and the Greek word 'philic', meaning 'love'.- lover of cards. The term originally related to the collection of the two types mentioned, however, our Society has included postcards in the range of items collected by our members.|The Cigarette Card|The cigarette card began its evolution in the United States of America, in the early 1880s as a plain piece of cardboard used by tobacconists to protect the cigarettes which were sold in that era, not in packets, but loosely. A purchaser would buy his cigarettes then wrap them in paper around the small piece of cardboard, which acted as a stiffener. In fact, for many decades, cigarette cards were known as 'stiffeners' in the USA.|The card depicting 'The Marquis of Lome' is reputed to be the first known cigarette card issued. This is thought to have been in 1879. It did not take long for an enterprising entrepreneur to recognise the advertising potential of the cigarette card, and, very soon, the cards began displaying popular images, often in sets. This had the effect of youngsters, wishing to complete their sets, harassing their fathers to buy a specific brand of cigarettes. The kids who collected cards in the days when they were being issued in the cigarette packets, would hang around outside the local tobacconist's shop, pestering the men who had just bought a packet of cigarette, with the cry: 'can I have the cig can mister?'|It is a proven fact that, here in Australia during the 1930s, at least one set had one card deliberately withheld and issued very sparingly. This card is No. 86 (Mrs Jack Crawford) in the Carreras 'Turf Personality Series'. Thus, in a set of reasonably easy cards to get, this one card is a constant source of frustration for the collector, and as such, commands a premium when it comes to price. It is not hard to imagine the young collector nagging his to Dad to keep buying 'Turf' cigarettes to enable him to finish the set.|From small beginnings the cigarette card soon gave rise to a booming industry in itself. Artists and writers were|employed to produce the cards, which were miniature works of art and served as little encyclopaedia's for the children of the day. By the 1930s cards were being issued in the countless millions. It has been stated, in one book on the history of cards; that 450 million sets of a series produced and issued by the prolific issuer of cards in the United Kingdom, WD & HO Wills. As each set contained 50 cards you would need a calculator with a very long result window to see the answer to how many cards of that series were in circulation.|Australia's involvement would appear to have its beginnings with the English and American firms who shipped their tobacco products here and the cards of American Tobacco Company (ATC) are found in great numbers in early Australian collections; many featuring Australian subjects, e.g. 'Australian Parliament a 1901 issue. Earlier U.S. sets depicting Australians included Goodwin & Co's, so called. 'Australian Series' with cricketers and Australian Rules footballers who were on the sporting scene during the 1880s. The caption of one of theses cards reads:|'W.Hannysee. Captain Port Melbourne Football Club' which enables us to pinpoint the year of issue to either 1889 or 1890.|On the Australian scene the first local manufacturer who issued cards seems to have been The National Cigarette Company of Australia Proprietary Limited, whose 'Tally Ho' packets contained cards from a series of thirteen featuring the touring 'English Cricket Team 1897-8' Of the few Australian manufacturers who issued cards, only two companies issued more the two sets.|Undoubtedly the cards issued by the Melbourne firm Sniders & Abrahams (later Sniders & Abrahams Pty Ltd) are the 'jewels in the crown' of Australian card issues. They issued some thirty-three series, with numerous sub-series and allied issues such as metal badges, metal football shields, celluloid flags etc., which ensured that the hobbyist had a vast range from which to collect. Sporting themes – football, cricket, horse racing – dominate, indicating the Australians' love of sport and the outdoors was as strong in those earlier times as it is today. Military, animals and birds themes were also to the fore, with a touch of culture being provided by 'Shakespeare', 'Dickens', actresses and even classical 'Statuary'. Humour was not forgotten with 'Cartoons and Caricatures', 'Naval and Cricket (double meaning) Terms' and the 'Jokes' series. Art and history were covered by the artist, S.T. Gill's 'Views of Victoria in 1857' while the stereoscopic 'Views of the World' expanded the collectors' knowledge of the world as a whole.|The Sniders & Abrahams series began in 1904 and by 1919 the company was in decline and was eventually taken over by G.G. Goode & Co. Ltd. This company produced one set only, the highly collectable 'Prominent Cricketer Series' issued in 1924. During the early to mid-1920s, J.J. Schuh Tobacco Pty Ltd issued eight series, again containing the popular subjects of sport and war. At least two provincial tobacconists, Lentens of Bendigo and Baillies of Warrnambool, issued private football series. The last series of cards issued by a truly Australian firm was Dudgeon & Arnell's '1934 Australian Cricket Team'.|The Australian market was not neglected by the English companies with WD & HO Wills, Godfrey Phillips and Ogdens all making their contributions. By far the most active issuer was the long-established company Wills, whose 'Cricketers' of 1901 heralded the flood of Australian series, which continued into the mid-thirties.|The onset of the 1939-45 World War sounded the death knell of the cigarette card and very few post-war issues were made, certainly not here in Australia.|The Trade Card|The Trade Card is a non-tobacco item used by manufacturers to promote and advertise their products, in the same way that cigarette cards were. It is uncertain exactly when they were first produced, but in the USA, non-collectable cards were issued by firms in the early 1800s. These were more akin to a latter day 'business card'. It was not until the 1850s, when coloured and pictorial cards were issued to advertise and promote products that the Trade Card|became a collectable item. Many beautiful lithographic cards were produced in this early era and they are very mu sought after by collectors. By the 1870s the issues of Trade Cards became more prolific and it is from this era that more cards are seen.|Again, it is difficult to pinpoint the exact date of the first Australian Trade Card and it may be that the highly collectable and extremely rare 'American Candy Co's' - 'Pure Caramels' Australian Rules football card, issued i 1891, is the earliest series. This confectionery firm was located in Fitzroy, a Melbourne suburb. To date only two subjects have been seen.|Another early set was 'Flags', issued by F.H.Fauldings & Co. It featured testimonials of seven English cricketers who toured Australia with the 1894/5 Test team. Fauldings was an Adelaide based firm which manufactured medicinal toiletries, soaps and oils, using the distinctly Australian eucalyptus oil. During the 20th century a multitude of Australian businesses issued trade cards, with confectionery manufacturers such as Hoadleys, Allens, Sweetacres and Australian Licorice producing the majority of them. Again sporting themes dominated with the ever popular Aussie Rules football cards being the most numerous. Cricket issues ran a close second.|Apart from sporting cards, almost every subject imaginable was covered by the Trade Card, making it the most diverse and interesting branch of cartophilly. In contrast to the Cigarette Card, which had its demise prior to the Second World War, the Trade Card is still alive and well.|We all are aware of the long running 'Birds of Australasia' series put out by Tuck-fields Tea and 1 doubt if there is a kitchen drawer in Australia that has not got one or two of these informative and attractive cards floating about in it. These cards were first produced in the early 1960s and are still being inserted in that company's packets of tea. Such is also the case with Sanitarium Health Foods, manufacturers of the well known Weetbix, who began issuing cards, with a wide range of subjects, in the early 1940s and continue to do so.|The 1940s and 1950s saw the two breakfast food giants, Kornies and Weeties dominating the card scene. Kornies footballers were in production fora decade from 1948 to 1959. Four years later in 1963, we saw the start of four decades of Scanlens bubble-gum card issues, both football and cricket. In the mid 1990s, with the end of the Scanlens/Stimorol cards, the Trading Card came on the scene. These cards do not fit under the umbrella of the Trade Card, having been produced and marketed purely as a 'collectable' with no connection whatsoever to any product, which of course is necessary for an item to be classified as a Trade Card.|The earliest British postcard was issued in 1870 and was designed to send short messages; the stamp was printed on the card, therefore it did not require an envelope. It was considered by many to be lowering the postal standards because the texts were no longer private. However the cards were a great success as on the first day of issue in 1870, half a million passed through the London postal centre.|The first illustrated postcards are said to be those introduced by a French stationer in 1870. He realized that French troops fighting in the Franco-Prussian War needed to be able to send short messages to their families and designed a 'postcard' to suit the purpose. As many of the soldiers were illiterate they decorated their cards with sketches of their many activities at the front rather than writing; thus creating a picture postcard. Private enterprise soon saw the great financial possibilities of this new easy and attractive way of communication by post; also sending a postcard cost less than postage for letters. It was correctly assumed that postcards were likely to overtake letter writing in many instances.|Between 1875 and 1882 every state in Australia introduced official postcards, N.S.W. first and Tasmania last. Each state produced a simple type of postcard with a pre printed stamp allied to that state. The stamp side stated 'The Address Only To Be Written On This Side'; the reverse side sometimes carried a simple illustration or decoration with space fora short message, each state extolling their own state's virtues. In 1901, with the advent of Federation, the new Government became responsible for all postal services in Australia and produced postcards for sale in every state. With several mail deliveries each day in most towns, postcards were used for many purposes. One 1906 postcard, with an illustration of fruit, was sent from Mrs X in the morning to her greengrocer ordering her fruit and vegetables to be delivered that afternoon. Another lady asks her charlady to 'come this afternoon'.|Australian private enterprise also began selling pictorial postcards, most companies using the very experienced German printing works who were the worlds best in the field of lithography and fine detailed colour-printing. Many of these beautiful German cards still exist today, 100 years later. Australia did have a few fine printers but they were in the minority. Black and white postcards printed in Australia in the early 1900s were often of good quality e.g. postcards printed by 'The Bulletin', illustrating the works of 'The Bulletins' top artists.|Between c1903-09 The Melbourne company Osboldstone and Atkins etc. printed coloured reproductions of 46 J.A. Turner bush/rural life paintings, which were generally of good quality and became hugely popular and still sought after today. Like thousands of homes in Europe, Britain and U.S.A., many Australia homes had albums of cherished postcards, which were given pride of place for visitors to see and enjoy.|Postcard collecting remained popular but was changing with the times. About 1912 the Australian photographer George Rose of Melbourne began to produce topographical B/W real photographic postcards covering most of Australia and other photographers began to do likewise. These cards soon found their way into collections as well.|WWI and the horrors of war suddenly changed the world; postcards were still in great demand but the subject matter was far more serious. Thousands of postcards from the trenches in European war zones arrived in Australia to be included in family albums. Propaganda and recruitment messages were produced to encourage enlistment. Australian postcard producers began to create cards decorated with gum leaves, boomerangs, wattle etc., which were designed for sending to Australian troops serving overseas. Very few 'pretty' cards were available, as access to the Gentian printing works was no longer possible and exporting of postcards from Britain was very limited. By the end of WWI people had other more serious problems to contend with and the avid postcard collecting hobby declined, fold greetings took over and topographical photographic postcards became a small but steady income for the producers and newsagents etc. in every town.|Fortunately many of these old postcards still exist and are avidly collected by a new generation or postcard collectors. The Australian Cartophilic Society Inc. is one of four postcard/cigarette card organizations in Australia. They are, N.S.W. Post Card Collectors Society; Queensland Card Collectors' Society Inc. and West Australian Card Collectors|Society, and across the Tasman there is a New Zealand Postcard Society.|References:|Picture Postcards of the Golden Age A Collector's Guide by Toni & Valmai Holt. Picture Postcards in Australia 1898 - 1920 by David CookBox of Cigarette Silks ( 10 ) depicting animal motifs, which were placed in cigarette packets as an incentive for women in particular to smoke.|WD & HO Wills|Produced 1911 - 1917personal effects, smoking accessories, recreations, collections