Matchbook is a give-away / souvenir for Golden Fleece Petrol and Service Stations. The Golden Fleece Petroleum Company was established by H.C. Sleigh in 1913 importing petroleum from California, and was acquired by Caltex in 1981. The Golden Fleece ram trademark was created in 1951 when Golden Fleece petroleum became a single-brand service. The Golden Fleece ram was based on an actual prize winning merino ram named 'David of Dalkeith' from Boonoke Stud, run by the Falkiner family. Single brand service stations did not appear until the 1950s, and distinctive trademarks and logos were used to differentiate and promote the brands. Golden Fleece is also known to have produced other giveaways / souvenirs (such as games, swap cards, calendars, badges, roadmaps etc) to advertise its brand.Matchbook, containing twenty white-tipped, wooden matches. The matchbook has a fold-over, card cover. The front of the matchbook is blue and is printed with the image of a ram in yellow. Below this is the rough area to strike the matches. The back of the matchbook is yellow and is printed with text in red.GOLDEN FLEECE S. & A. Stolzenburg / P/L. / BLACKWELL SERVICE / STATION / Cnr. / Blackburn & Wellington / Roads / CLAYTON 3168 / PHONE 543-1863 GOLDEN FLEECE / MADE IN AUSTRALIA BY / HANNA MATCH . CONTENTS 20 / For Match Supplies Bladon & Puckridge / Melbourne, Sydney, Brisbane.golden fleece petroleum company h.c. sleigh pty ltd, logo merino: sheep in australian art and design - exhibition (29/07/2000 - 04/02/2001), sheep, matches, souvenirs, petrol, california, caltex, ram

The Golden Fleece Petroleum Company was established by H.C. Sleigh in 1913 importing petroleum from California, and was acquired by Caltex in 1981. The Golden Fleece ram trademark was created in 1951 when Golden Fleece petroleum became a single-brand service. The Golden Fleece ram was based on an actual prize winning merino ram named 'David of Dalkeith' from Boonoke Stud, run by the Falkiner family. Single brand service stations did not appear until the 1950s, and distinctive trademarks and logos were used to differentiate and promote the brands. This bowser is a fully restored example of a 'Wayne' model (a typical bowser from the 1950s).Image of Golden Fleece bowser installed in Logo Merino exhibition at the National Wool Museum. Information and pictures from various websites re: Golden Fleece. Golden Fleece and Caltex information from the Caltex website.SUPER / Wayne / GOLDEN FLEECE / ACTIV-8 / Contains / LEAD / TETRA-ETHYL / To be used as motor / fuel only and not for / other purposes. Avoid spilling. Wayne / DOLLARS CENTS / GALLONS / AT / CENTS PER GALLON THIS GLASS / MUST BE FULL / BEFORE AND AFTER / DELIVERY Wayne / GOLDEN FLEECE / ACTIV-8 / Contains / Lead / TETRA-ETHYL / To be used as motor / fuel only and not for / other purposes. Avoid spilling.h.c. sleigh pty ltd golden fleece petroleum company, logo merino: sheep in australian art and design - exhibition (29/07/2000 - 04/02/2001)