Part of an annual marketing campaign, this booklet was designed to provide information for planning a summer holiday in the High Country of Victoria, including booking information and contact details.This item is important as it documents seasonal activities at Falls Creek Alpine Area and the High Plains. An A4 sized marketing booklet, including images and advertising information printed on glossy paper.On front: Summer in the Victorian Alps - High Plains FALLS CREEK / MT. HOTHAM / DINNER PLAIN / MT. BULLERhigh country marketing, victorian alps

These items are from the private collection of George Shirling of Red Onion, Falls Creek. This poster was a major component of the Victorian Tourism promotion in 1962. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it was part of a major marketing program for the Victorian Tourism Board to promote the Victorian Alpine Area.A colour poster including a photo of a snow covered mountain in the top section and a group of skier at the bottom. The text is printed in black between the images. The poster is accompanied by an exhibition display sign.Across centre of poster: VICTORIA'S WINTER WONDERLAND ' On Display Card: 'VICTORIA'S WINTER WONDERLAND Falls Creek has a charm all its own, a charm it owes in part to the fact that is within the State Electricity Commissions territory" The Victorian Government Tourist Bureau, 272 Collins Street Melbourne c. 1962victorian tourism board, high country marketing

This brochure is part of the marketing program for the Victorian High Country in Northeast Victoria. It contains information on several locations. The cover bears an image of the mountains, the title and the slogan "One of the Victorias you haven't discovered yet". The brochure was jointly sponsored by the Victorian Tourism Commission, the RACV, the Alpine Resorts Commission Victoria and the Department of Conservation and the Environment.This item is important as it documents promotions for a popular region of Victoria surrounding Falls Creek.An A4 sized magazine titled 'Summer in the Victorian High Country" featuring images and text.victorian high country, falls creek marketing

This mid 1900's ice "bucket" was used during the first major "American" (fashion invasion) of merchandise for the "new " social set. This was a form of release, coming after the tight money restrictions during the "Great Depression" and from World War II.This item is an example of the change of direction in regards to household cutlery and crockery which the Australian rural environment slowly progressed through. This progression was due to a closer alliance with the USA after World War II and and increase push in marketing by USA manufacturers of their Australian partners and the closer alliance between the two nations. The American service men and women on recreational leave during the "South Pacific war" front brought both nations closer together and the requirement of American industries to find new markets resulted in "cheaper" mass produced silverware onto the Australian scene, which at that time were mainly sourced from the UK and Europe. This silver plated "ice bucket" with lid and handle has "pot belly" shape. A smaller circumference top, bulging center and smaller bottom. The lower inside shape of the "bucket" allows for a "grate" to be placed 40mm from the bottom (this grate would separate the "solid" ice cubes from the melted ice water). There is a "U" shaped "swiveled" handle with "art deco" type leaves(grape) reinforcing the cross section. There are two bands of "grape leaf" motifs, one smaller one at the top rim and a larger one on the bottom at the point of furthest bulge.At the outside base is the manufacturers logo "K" and encircled in small print are "KNICKERBOCKER MFG CO. QUADRUPLE PLATE"silver plated ice "bucket", bottle cooler

This poster is representative of the tourism marketing that was used in the 1990's to promote the aesthetic beauty of the township of Mt Beauty thus the play on the words, Mt Beauty, The Name Says It All. The poster also promotes activities that are on offer to the visitor in Mt Beauty and the broader area. The poster is also significant as it shows the progression in marketing by the Alpine Shire and the Mt Beauty Chamber of Commerce from the early days of marketing Mt Beauty as a tourist destination. This poster is historically significant as it shows the style of tourism campaigns of the 1990's with the slogan "Mt Beauty The Name Says It All", which is a play on the name Mt Beauty and was promoted by the Mt Beauty Chamber of Commerce and the Alpine Shire. This slogan is no longer part of the tourism for the Alpine Shire and therefore is a good comparative example of previous tourism and current tourism campaigns. Also see "KVHS 0204" for another example of tourism brochure. Coloured poster of local scenes and activities promoting tourism in North East Victoriaposter. mt beauty. tourism.

Mt Beauty and Tawonga South are in the Kiewa Valley Mt Beauty and Tawonga are in the Kiewa Valley. Many of these photos record people who lived in these towns and their activities.Collection of black and white photos of Mt Beauty and Tawonga. Most are labelled (and some include names but no dates) in pencil on the back.Varying sizes. 1. Marketing Falls Creek 2. Driver Education Car Presentation- Mt Beauty Secondary College 3. Start of Mt Beauty Marathon 4. Mount Beauty Paramedical Day Care Centre 5. Falls Creek - Original Halley's Comet 6. Falls Creek - Original Snow-making on Twin Towers 7. Group of 10 girls 8. Mt Beauty Primary School - Tidy Towns Competition 9.Mt Beauty Primary School 10. Start of Mt Beauty Marathon 11. Lou Leiberman - Local Member 12. Bank Manager, Commonwealth Bank on left. 13. Driver Education Car - Mt Beauty Secondary College 14. Original Snow-making on Twin Towers at Falls Creek 15. Two girls 16. Mt Beauty - Home Improvement Centre 17. Tawonga District Hospital/Mt Beauty Hospital before the Nursing Home - removing pine trees 18. Water Board Installation at Tawonga South (outside Rookes house) 19. Dederang Catholic Church 20. Two men (names on back) 21. Tawonga Store 22. Mt Beauty - old butcher shop on right hand side 23.Tidy Towns Mt Beauty Labelled in pencil on the backmt beauty, tidy towns, driver education, marathon, falls creek

This promotional photograph by the Tobacco Growers Association was in response to a 1935 meeting of tobacco growers from Victoria, South Australia and Queensland which produced four major resolutions for the industry covering the remainder of the 1900s. These four resolutions were: (1) Adequate tariff protection (2) Control of pests and diseases (3) Orderly marketing (4) The formation of an advisory council of growers. History has produced the following results. (1) adequate tariff protection was never achieved,(2) control of disease through benzol vapour (CSIRO) breakthrough, was later identified as carcinogenic, (3) orderly marketing was achieved through (4) the establishment of the Tobacco Growers Association(1984). In October 2006, by way of Government buy back of tobacco leases from growers, resulted in the end of Tobacco farming in Australia (after 136 years of planting the first crop). It was also significant that the major tobacco companies such as Philip Morris and The British American Tobacco Australasia advised the industry that it would source its tobacco requirements overseas by 2009.The remnants of the Tobacco Industry can still be viewed throughout the Kiewa Valley and adjacent regions on the former tobacco farms which still have the tobacco drying sheds and now converted into hay sheds. The problems from the large quantities of carcinogenic infused soil of farmlands in the region, still remains a problem now and for future generations. This particular photograph shows the lack of understanding by farmers and the contracted labour, at that time, and is demonstrated by the bare footed farmer walking next to the seed canister. Some workers did use protective "gum" boots but the majority of farm owners were skeptical of city scientists and their carcinogenic concerns, and it was only after the younger generation of farmers , who had attended Agricultural colleges, encompassed the scientific approach to farm management and began working closely with agricultural scientists. The "she'll be right mate" attitude of the earlier farming/rural community has since mid 1970s, been slowly dissipating. Stricter controls of herbicides and pesticides used in agriculture are now in force. The death of the tobacco industry(2006) resulted in the expansion of the dairy , sheep, beef cattle, venison and lama wool producers in the Kiewa Valley and surrounding regions.Coloured photograph pasted onto a thick wood chip backing. Two galvanised eyelets at the top of the frame, 50mm from each end, with a twine cord stretch from each, for hanging purposes. See also KVHS 0054(B) to KVHS 0054(F)A sign, which has been removed from the picture at some previous point in time is "The Tobacco seed, being so fine, is suspended in water and sown onto the seed base using a watering can [as in the photo] or similar device - August - Sept."tobacco, farming, rural industry, licences, ollie mould, blue mould, benzol vapour

This promotional photograph by the Tobacco Growers Association was in response to a 1935 meeting of tobacco growers from Victoria, South Australia and Queensland which produced four major resolutions for the industry covering the remainder of the 1900s. These four resolutions were: (1) Adequate tariff protection (2) Control of pests and diseases (3) Orderly marketing (4) The formation of an advisory council of growers. History has produced the following results. (1) adequate tariff protection was never achieved,(2) control of disease through benzol vapour (CSIRO) breakthrough, was later identified as carcinogenic, (3) orderly marketing was achieved through (4) the establishment of the Tobacco Growers Association(19840. In October 2006, by way of Government buy back of tobacco leases from growers, resulted in the end of Tobacco farming in Australia (after 136 years of planting the first crop). It was also significant that the major tobacco companies such as Philip Morris and The British American Tobacco Australasia advised the industry that it would source its tobacco requirements overseas by 2009.The death of the tobacco industry(2006) resulted in the expansion of the dairy , sheep, beef cattle, venison and lama wool producers in the Kiewa Valley and surrounding regions. The remnants of the Tobacco Industry can still be viewed throughout the Kiewa Valley and adjacent regions on the former tobacco farms which still have the tobacco drying sheds and now converted into hay sheds. The problems from the large quantities of carcinogenic infused soil of farmlands in the region, still remains a problem now and for future generations. This particular photograph shows the lack of understanding by farmers and the contracted labour, at that time, and is demonstrated by the lack of protection of hands when handling seedlings and attached soil. Hand and foot protection was rarely used, even when later warnings were issued of the carcinogenic toxicity of the soil. The majority of farm owners, up until Health authorities stepped in the later stages of 1900s, were skeptical of city scientists' "carcinogenic" health warnings and it was only after the younger generation of farmers, who had graduated from Agricultural colleges, encompassed the scientific approach to farm management. The "she'll be right mate" attitude of the farming/rural community has since the 1970s been slowly dissipating. Stricter controls of herbicides and pesticides used in agriculture are now in force.Coloured photograph pasted onto a thick wood chip backing. Two galvanised eyelets at the top of the frame, 50mm from each end, with a twine cord stretch from each, for hanging purposes. See also KVHS 0054A, KVHS0054C to KVHS 0054FA sign, which has been removed from the picture at some previous point in time is "Pulling seedlings for planting"tobacco, farming, rural industry, licences, ollie mould, blue mould, benzol vapour, photograph

This promotional photograph by the Tobacco Growers Association was in response to a 1935 meeting of tobacco growers from Victoria, South Australia and Queensland which produced four major resolutions for the industry covering the remainder of the 1900s. These four resolutions were: (1) Adequate tariff protection (2) Control of pests and diseases (3) Orderly marketing (4) The formation of an advisory council of growers. History has produced the following results. (1) adequate tariff protection was never achieved,(2) control of disease through benzol vapour (CSIRO) breakthrough, was later identified as carcinogenic, (3) orderly marketing was achieved through (4) the establishment of the Tobacco Growers Association(1984). In October 2006, by way of Government buy back of tobacco leases from growers, resulted in the end of Tobacco farming in Australia (after 136 years of planting the first crop). It was also significant that the major tobacco companies such as Philip Morris and The British American Tobacco Australasia advised the industry that it would source its tobacco requirements overseas by 2009.The remnants of the Tobacco Industry can still be viewed throughout the Kiewa Valley and adjacent regions on the former tobacco farms which still have the tobacco drying sheds and now converted into hay sheds. The problems from the large quantities of carcinogenic infused soil of farmlands in the region, still remains a problem now and for future generations. This particular photograph shows the lack of understanding by farmers and the contracted labour, at that time, and is demonstrated by the lack of protection of hands when handling seedlings and attached soil. Hand and foot protection was rarely used, even when later warnings were issued of the carcinogenic toxicity of the soil. The majority of farm owners, up until Health authorities stepped in the latter stages of 1900s, were skeptical of city scientists' "carcinogenic" health warnings and it was only after the younger generation of farmers, who had graduated from Agricultural colleges, encompassed the scientific approach to farm management. The "she'll be right mate" attitude of the farming/rural community has since the 1970s been slowly dissipating. Stricter controls of herbicides and pesticides used in agriculture are now in force. The death of the tobacco industry(2006) resulted in the expansion of the dairy , sheep, beef cattle, venison and lama wool producers in the Kiewa Valley and surrounding regions.Coloured photograph pasted onto a thick wood chip backing. Two galvanised eyelets at the top of the frame, 50mm from each end, with a twine cord stretch from each, for hanging purposes. See also KVHS 0054A ,KVHS 0054B and KVHC 0054D to KVHS 0054F A sign, which has been removed from the picture at some previous point in time is "The Tobacco crop being topped (flower removed)". tobacco, farming, rural industry, licences, ollie mould, blue mould, benzol vapour

This promotional photograph by the Tobacco Growers Association was in response to a 1935 meeting of tobacco growers from Victoria, South Australia and Queensland which produced four major resolutions for the industry covering the remainder of the 1900s. These four resolutions were: (1) Adequate tariff protection (2) Control of pests and diseases (3) Orderly marketing (4) The formation of an advisory council of growers. History has produced the following results. (1) adequate tariff protection was never achieved,(2) control of disease through benzol vapour (CSIRO) breakthrough, was later identified as carcinogenic, (3) orderly marketing was achieved through (4) the establishment of the Tobacco Growers Association(1984). In October 2006, by way of Government buy back of tobacco leases from growers, resulted in the end of Tobacco farming in Australia (after 136 years of planting the first crop). It was also significant that the major tobacco companies such as Philip Morris and The British American Tobacco Australasia advised the industry that it would source its tobacco requirements overseas by 2009.The remnants of the Tobacco Industry can still be viewed throughout the Kiewa Valley and adjacent regions on the former tobacco farms which still have the tobacco drying sheds and now converted into hay sheds. The problems from the large quantities of carcinogenic infused soil of farmlands in the region, still remains a problem now and for future generations. This particular photograph shows the lack of understanding by farmers, at that time, and is demonstrated by the lack of protection of hands and no masks over their noses, when handling plants. Hand, nose and foot protection was rarely used, even when later warnings were issued of the carcinogenic toxicity of the soil. The majority of farm owners, up until Health authorities stepped in the latter stages of 1900s, were skeptical of city scientists' "carcinogenic" health warnings and it was only after the younger generation of farmers, who had graduated from Agricultural colleges, encompassed the scientific approach to farm management. The "she'll be right mate" attitude of the farming/rural community has since the 1970s been slowly dissipating. Stricter controls of herbicides and pesticides used in agriculture are now in force. The death of the tobacco industry(2006) resulted in the expansion of the dairy , sheep, beef cattle, venison and lama wool producers in the Kiewa Valley and surrounding regions.Coloured photograph pasted onto a thick wood chip backing. Two galvanised eyelets at the top of the frame, 50mm from each end, with a twine cord stretch from each, for hanging purposes. See also KVHS 0054A to KVHS 0054C and 0054E to KVHS 0054FA sign, which has been removed from the picture at some previous point in time is "The Tobacco fully grown prior to start picking"tobacco, farming, rural industry, licences, ollie mould, blue mould, benzol vapour

This promotional photograph by the Tobacco Growers Association was in response to a 1935 meeting of tobacco growers from Victoria, South Australia and Queensland which produced four major resolutions for the industry covering the remainder of the 1900s. These four resolutions were: (1) Adequate tariff protection (2) Control of pests and diseases (3) Orderly marketing (4) The formation of an advisory council of growers. History has produced the following results. (1) adequate tariff protection was never achieved,(2) control of disease through benzol vapour (CSIRO) breakthrough, was later identified as carcinogenic, (3) orderly marketing was achieved through (4) the establishment of the Tobacco Growers Association(19840. In October 2006, by way of Government buy back of tobacco leases from growers, resulted in the end of Tobacco farming in Australia (after 136 years of planting the first crop). It was also significant that the major tobacco companies such as Philip Morris and The British American Tobacco Australasia advised the industry that it would source its tobacco requirements overseas by 2009.The remnants of the Tobacco Industry can still be viewed throughout the Kiewa Valley and adjacent regions on the former tobacco farms which still have the tobacco drying sheds and now converted into hay sheds. The problems from the large quantities of carcinogenic infused soil of farmlands in the region, still remains a problem now and for future generations. This particular photograph shows the lack of understanding by farmers and the contracted labour, at that time, and is demonstrated by the lack of protection of hands when handling the tobacco leaves and nose from tobacco dust. Hand and foot protection was rarely used, even when later warnings were issued of the carcinogenic toxicity of the soil. The majority of farm owners, up until Health authorities stepped in the later stages of 1900s, were skeptical of city scientists' "carcinogenic" health warnings and it was only after the younger generation of farmers, who had graduated from Agricultural colleges, encompassed the scientific approach to farm management. The "she'll be right mate" attitude of the farming/rural community has since the 1970s been slowly dissipating. Stricter controls of herbicides and pesticides used in agriculture are now in force. The death of the tobacco industry(2006) resulted in the expansion of the dairy , sheep, beef cattle, venison and lama wool producers in the Kiewa Valley and surrounding regions.Coloured photograph pasted onto a thick wood chip backing. Two galvanised eyelets at the top of the frame, 50mm from each end, with a twine cord stretch from each, for hanging purposes. See also KVHS 0054A to KVHS 0054D and KVHS 0054Ftobacco, farming, rural industry, licences, ollie mould, blue mould, benzol vapour, photograph

This promotional photograph by the Tobacco Growers Association was in response to a 1935 meeting of tobacco growers from Victoria, South Australia and Queensland which produced four major resolutions for the industry covering the remainder of the 1900s. These four resolutions were: (1) Adequate tariff protection (2) Control of pests and diseases (3) Orderly marketing (4) The formation of an advisory council of growers. History has produced the following results. (1) adequate tariff protection was never achieved,(2) control of disease through benzol vapour (CSIRO) breakthrough, was later identified as carcinogenic, (3) orderly marketing was achieved through (4) the establishment of the Tobacco Growers Association(19840. In October 2006, by way of Government buy back of tobacco leases from growers, resulted in the end of Tobacco farming in Australia (after 136 years of planting the first crop). It was also significant that the major tobacco companies such as Philip Morris and The British American Tobacco Australasia advised the industry that it would source its tobacco requirements overseas by 2009.This particular photograph shows prospective buyers (from the major processing firms of Philip Morris and British American Tobacco Australasia) inspecting the dried tobacco leaves at the Melbourne sales, before 2009, when they moved to overseas growers.The remnants of the Tobacco Industry can still be viewed throughout the Kiewa Valley and adjacent regions on the former tobacco farms, which still have the former tobacco drying sheds but now converted into hay sheds. The death of the tobacco industry(2006) resulted in the expansion of the dairy , sheep, beef cattle, venison and lama wool producers in the Kiewa Valley and surrounding regions. The problems from the large quantities of carcinogenic infused soil of farmlands in the region, still remains a problem now and for future generations. The tighter restrictions of where the final product can be smoked and the higher tax levied (no tariff protection) was the main contributor to this one time lucrative industry's demise.Coloured photograph pasted onto a thick wood chip backing. Two galvanised eyelets at the top of the frame, 50mm from each end, with a twine cord stretch from each, for hanging purposes. See also KVHS 0054A to KVHS 0054EA sign, which has been removed from the picture at some previous point in time is "Tobacco sale floor"tobacco, farming, rural industry, licences, ollie mould, blue mould, benzol vapour, photograph

The Masons patent of Nov 30th, 1858 phrase was originally embossed on countless glass fruit jars and canning jars, most ranging in age from circa 1858 to the mid-1910s. John Landis Mason was awarded patent No 22186, issued on November 30, 1858, by the U.S. Patent & Trademark Office it was termed an "Improvement in screw-neck bottles", for his invention concerning the process of creating a threaded screw-type closure on bottles and jars. Similar screw-threading had been done before on some bottles, but the process of forming the upper lip area of the container so that it was smooth, even, and sturdy enough for a lid of standard size to be screwed thereon was difficult and expensive to do properly, often with unsatisfactory results. His improvement revolutionized home canning in the United States and many other countries. In any case, throughout the next 60-odd years, production of jars with the Nov. 30, 1858 embossing continued at a high rate, with untold tens of millions being produced. The phrase was soon considered an important marketing device, adding to the perception of quality and reliability of the container to the average consumer. This perception continued to at least 1879 21 years after the patent was issued, nearly every glass bottle factory was likely producing their version. The 1880s and 1890s likely saw the peak of popularity of these jars. A considerable percentage have a mold number or letter on the base, a means of identifying the particular mold in use at the factory.An early item used in most kitchens by women who preserved fruit and vegetables before the arrival of refrigeration giving a snapshot into the domestic lives of families during the late 19th to early 20th century's and how they preserved food for later use without refrigeration. Preserving jar, glass, with metal screw top lid. Glass has side seams, impurities and slightly concave base. It has been hand blown into a mould. Inscription is moulded into glass. Moulded into glass: MASON'S / PATENT / NOV 30TH / 1838"warrnambool, flagstaff-hill, flagstaff-hill-maritime-museum, maritime-museum, shipwreck-coast, flagstaff-hill-maritime-village, food preserving, mason jar, john landis mason, domestic container, glass jar, fruit & vegetable jar, domestic jar, food preparation, handmade glass, blown glass

The Masons patent of Nov 30th, 1858 phrase was originally embossed on countless glass fruit jars and canning jars, most ranging in age from circa 1858 to the mid-1910s. John Landis Mason was awarded patent No 22186, issued on November 30, 1858, by the U.S. Patent & Trademark Office it was termed an "Improvement in screw-neck bottles", for his invention concerning the process of creating a threaded screw-type closure on bottles and jars. Similar screw-threading had been done before on some bottles, but the process of forming the upper lip area of the container so that it was smooth, even, and sturdy enough for a lid of standard size to be screwed thereon was difficult and expensive to do properly, often with unsatisfactory results. His improvement revolutionized home canning in the United States and many other countries. In any case, throughout the next 60-odd years, production of jars with the Nov. 30, 1858 embossing continued at a high rate, with untold tens of millions being produced. The phrase was soon considered an important marketing device, adding to the perception of quality and reliability of the container to the average consumer. This perception continued to at least 1879 21 years after the patent was issued, nearly every glass bottle factory was likely producing their version. The 1880s and 1890s likely saw the peak of popularity of these jars. A considerable percentage have a mold number or letter on the base, a means of identifying the particular mold in use at the factory.An early item used in most kitchens by women who preserved fruit and vegetables before the arrival of refrigeration giving a snapshot into the domestic lives of families during the late 19th to early 20th century's and how they preserved food for later use without refrigeration. Preserving glass jar. Glass lip with metal screw top lid. Inscription pressed into glass."Mason's Patent Nov 30th 1858"warrnambool, flagstaff-hill, flagstaff-hill-maritime-museum, maritime-museum, shipwreck-coast, flagstaff-hill-maritime-village, food preserving, mason jar, john landis mason, domestic container, glass jar, fruit & vegetable jar, food storage, preserving jar

The conduct of the LA games changed many factors in a short space of time. The Americans made their Games a huge financial success, whereas other countries, e.g. Canada, was left with a huge debt. The key to this was SPONSORSHIP which soon replaced the old Australian way of fundraising with pub raffles. It also began to change the atmosphere where the AWC had previously been valued for their generous donation. There was a move by commercial specialist uniform marketing organisations paying sponsorship money to publicise the fact that they were clothing high profile athletes. Old loyalties remained but became tested more and more as time progressed. For example, each uniform was expected to include an Akubra hat, why? Because it always had. For the same reason the uniforms also had Driza-Bone Coats. The day before the Seoul Opening Ceremony it rained in Seoul, so at the Opening Ceremony the Australian Team emerged in their Driza-Bones, made from cotton, not a wool fibre in sight, and the wool growers were footing the bill for over a million dollars. Thoroughly embarrassed, I resolved to avoid this situation next time by having all uniform fabrics pre-treated with Scotchguard prior to garment making.The scarf is brightly coloured in blue, green, yellow, purple and red on a plain cream base fabric. The lines of colour run on an angle across the fabric as jagged, irregular lines with small motifs of Australia, the Southern Cross stars, fish, triangles and a wave pattern, placed throughout. The centre of the scarf is dominated by a depiction of Australia presented in yellow. Within Australia are eucalyptus leaf shapes as well as mountainous shapes and the wave shape that is featured elsewhere on the scarf. The left hand short hem of the scarf has a differing pattern with larger lines running on the opposite angle to the rest of the scarf. Within the larger lines the same motifs are again printed.

Newspaper article about Sir Thomas North, formerly from Rutherglen, published in The Herald 29/05/1979. Title of article "Self-made super marketer", by Jan McGuinness, concluding a series called "The Company Kings"super markets, marketing, tom north

Brown vinyl satchel used by AMWAY distributors, with leather strap & stud to open up the satchel, Green cloth lining insideAMWAY words and logoamway, satchel, marketing

68 pages, illustrated.

42 pages

Part of a yearly marketing and information program to promote Falls Creek region for the summer season. . General activities explained in he brochure are:- Enjoying A Bushwalk In The Alpine National Park, Water Sports, Horse Riding, Mountain Bike Riding, Two & Four Wheel Driving, High Country Wining & Dining, Discovering The Wildlife. Daybreaks & Golden Sunsets And Pure Relaxation. The specific activities in the Summer Program of Events include:- Alpine Nature Rambles. Angling Expeditions, Christmas Carols, National Distance Camp, Food, Wine & Wildflower Weekend, High-O Orienteering Event, Mile High Tennis Tournament, High Country Mountain Bike Ride, Classical Music Weekend, Cadbury Red Tulip Giant Easter Egg Hunt And Festivities. The “Breakaways” brochure is a publication of the Falls Creek Chamber of Commerce, an organisation dedicated to establishing Falls Creek as the premier alpine resort In Australia. This item is important as it documents seasonal activities at Falls Creek Alpine ResortA brochure for summer program at Falls Creek for 1996/7. The front cover features an image of yellow wildflowers, mountain rocks and the sky with the title"Falls Creek Alpine Resort Summer Breakawaysfalls creek marketing, falls creek summer programs., falls creek alpine resort, falls creek events and activities

Part of a yearly marketing program promoting Falls Creek region for the summer season. The table of events runs from December 2001 until April 2002 and includes Falls Creek Multi-Sport Camps, Christmas Day Luncheon, Summer Paste Workshop, New Year's Eve Celebrations' National Distance Training Camp, Jazz & Blues, Food, WIne & Wildflower Weekend, HIgh Country Photography & Art Exhibition, Falls Creek Off-Road Triathlon, Mile High Tennis Tournament, Stanton & Killeen WInemaker Dinner, Classical Music and Easter at Falls Creek.This item is important as it documents seasonal activities at Falls Creek Alpine Resort outside the most recognised snow skiing programs.A small leaflet advertising summer program at Falls Creek for 2001-2002. Front cover features four images, the title in tan and white print and the Falls Creek logo at the bottom. The slogan printed at the foot of the front page is "Catch the buzz". falls creek summer, events at falls creek, falls creek summer programs., falls creek marketing

Part of a yearly marketing and information material promoting Falls Creek Resort for the summer season. It includes a table of events from November 1999 until April 2000. Events listed include:- Falls Creek Multi-Sports Camps, Christmas Day Luncheon and New Year's Eve celebrations, National Distance Training Camp, Cajun Blues Weekend, Food, Wine and Wildflower Weekend, Mile High Tennis Tournament, High Country Photo Exhibition, Falls Creek Off-Road Triathlon, Stanton & Killeen WInemaker Dinner, Classical Music Weekend, Adventures with Style and an Easter Egg Hunt.This item is important as it documents seasonal activities at Falls Creek Alpine ResortA brochure for summer program at Falls Creek Alpine resort for 1999 - 2000. Text is in orange and white print.falls creek marketing, falls creek events, falls creek summer, falls creek camps

A part of a yearly marketing and information program to promote activities in the Falls Creek area outside of the winter season. This booklet promotes a wide range of activities and venues in Falls Creek and surrounding district.This item is important as it documents seasonal activities at Falls Creek Alpine area and how they have been promoted. An A4 sized marketing booklet, including images, maps and advertising information printed on glossy paper.falls creek tourism, falls creek victoria, falls creek summer

This booklet was designed to promote the range of activities and community events which take place in the High Country of Victoria outside of the winter snow season. It was a joint publication between Falls Creek, Mt Hotham and Mt. Beauty. It aimed to show how nature had regenerated after the wildfires of 2003 to encourage tourism back to the region.This item is important as it documents seasonal activities at Falls Creek Alpine ResortAn A4 sized marketing booklet, including images and advertising information printed on glossy paper.victorian alpine region, victorian high country, falls creek tourism, tourism victoria

This is one of several booklets published to promote tourism throughout Victoria. It contains detailed information to promote tourism in the region of Northeast Victoria. It was published by the Victorian Tourism Information Service in April 1999.This item is important as it documents how the region of Northeast Victoria has been promoted by the Victorian government. An A4 sized marketing booklet, including images, maps and detailed information about walks, trails and activities in .Northeast Victoria published by the Victorian Tourism Information Board'tourism victoria, falls creek tourism, legends wine and high country, victorian tourism information service

A journal of 47 pages including table of contents, articles and illustrations. The front cover features a photograph, "Mustering Herefords on the Bluff". The title is in black ink at the top left hand corner :"Voice of the Mountains, Journal of the Mountain District Cattlemen's Association of Victoria, October 1982 Edition No 7The Mountain Cattlemen's Association was officially launched in November 1967 with the objective of preserving and maintaining good relations and understanding within the cattle industry and between that industry and all bodies and organisations with which the industry is associated in the spheres of Government, land use and marketing. Since 1972, the Mountain Cattlemen’s Association of Victoria has produced an annual journal "The Voice of the Mountains". This journal commemorates the activities and history of the previous twelve months and bygone years of cattlemen and their families. mountain cattlemen, high country cattle