This postcard folder contains lithographs of photographs taken locally by Georg Rose between 1880 and 1942. He reproduced them at his company's premises, the Rose Stereographic Company at Armadale, Victoria. The postcard folder was purchased as a Warrnambool souvenir by the donor's parents around 1945 to 1950. Interestingly, the city on the cover is printed as "Warrambool", which is a location in New South Wales, but the postcards within all have the locations and text of Warrnambool. The photographs include the 'new' concrete bridge, built in 1922 to replace the original bridge, built in 1872. The boathouses belonging to Proudfoots and to Flett/Fanny Nelson are also pictured on the Hopkins River mouth. The twelve photographs included locations connected to other items in our Collection. The photographs are titled: - b. The Avenue and War Memorial. Warrnambool. Vic. c. The Blow-hole. Thunder Point. Warrnambool. Vic. d. Botanical Gardens. Warrnambool. Vic. e. Eagle Rock. Warrnambool. Vic. f. The New Concrete Bridge and Breakwater. Warrnambool. Vic. g. Liebig Street. Warrnambool. Vic. h. Looking to Thunder Point. Warrnambool. Vic. i. The Beach. Warrnambool. Vic. j. Hopkins Falls. Warrnambool. Vic. k. Shelly Beach. Warrnambool. Vic. l. The Mouth of the Hopkins River. Warrnambool. Vic. m. Panorama of Warrnambool. Vic. [Kepler Street towards Presbyterian Church on Spence St] George Rose, 1861-1942: - famous for his Late 19th and early 20th century photography. He was born in Clunes, Victoria, and was in his 20th year when he founded Rose Stereograph Company in 1880. He took the opportunity of a popular trend of the times to produce stereographs, pairs of almost duplicate photographs which appeared to be in 3D when viewed in a handheld stereo viewer. By the 1920s these lost their popularity, so he used his photographic skills to produce cards and postcards of scenes and people. The photographs in this postcard folder were taken between 1880 and 1942 by the renowned Victorian photographer George Rose. The locations match photographs and postcards in our collection that were taken at different times. A comparison between them shows the changes over time in the land and bay, the buildings and other structures, transportation and even the fashions of the times, building the story of our local history.This copy of a postcard folder has a blue-grey textured rectangular card cover with a sketch of a rose on the front along with the name of the postcard series. the location of the series' focus, the producer's details and lines for adding an address. The folded cover contains a long, concertinaed page with six titled photographs on each side, totalling twelve in all. Interestingly, the cover has the location name of "Warrambool", a place in NSW, instead of Warrnambool, the location of all of the photographs inside. The folder contains scenes from Warrnambool and nearby popular areas including Lady Bay, Port of Warrnambool, Warrnambool Breakwater, Viaduct, Merri River Footbridge, the Hopkins River Mouth, with Proudfoot’s and the Fanny Nelson/Flett boathouses. The cover has a sketch of a rose and inscriptions. The photographs for the lithographs were taken prior between 1880 and 1942 by well-known Victorian photographer, George Rose, Rose Stereograph Company of Armadale, Victoria.Image: [Rose with rosebud and leaves] Printed: "Rose Series / Picturesque Views of / WARRAMBOOL / AUSTRALIA" [correct spelling is WARRNAMBOOL] "PUBLISHED BY / ROSE STEREOGRAPH CO / ARMADALE. VIC." Printed lines (3) for an address. Printed rectangle [ ] for attaching a stamp.flagstaff hill maritime museum and village, great ocean road, shipwreck coast, warrnambool, flagstaff hill, flagstaff hill maritime museum, flagstaff hill maritime village, warramble, postcard, postcard folder, warrnambool scenes, picturesque views of warrnambool, picturesque views of warramble, lady bay, port of warrnambool, breakwater, warrnambool breakwater, viaduct, merri river footbridge, merri river suspension bridge, suspension footbridge, merri river mouth, hopkins river mouth, proudfoot's, fanny nelson, nelson's boatsheds, nelson's boathouse, boathouse, hopkins river boathouses, flett's boathouse, flett, george rose, image of a rose, rose series, rose stereograph co, rose stereographic company, lighograph, armadale victoria, lady bay beach, beach scene, lower light, concrete footbridge, 1922 footbridge, viaduct road, rose postcard, new concrete bridge, 1945, 1890, 1922, small footbridge, 1872 footbridge, 1872, merri river estuary, stingray bay, postcards

This postcard folder is one of three in a set of postcards that were published in Victoria, Australia, and collected together. The Valentine Publishing Co. Pty. Ltd. produced this folder. Valentine and Sons was a printing and photography business based in Dundee, Scotland, and in Canada. In the early 1900s, at the height of the postcard craze, the firm published large numbers of postcards in the U.K., Canada, U.S., Australia and South Africa. From around 1900 or earlier, the firm bought many lithographic images for its postcards from local and national photographers who sold publishing rights to Valentines, and the business was famous for publishing photographs of popular sites worldwide. Postcard titles in this folder include many of those in the Rose postcard folders plus the following titles that are not duplicated. . Municipal Buildings and Post Office . Soldiers’ Memorial . Hopkins River . The Cliffs at Shelly Beach . The Road to Sandy Beach . The Breakwater and Pier This Valentine postcard folder was produced in Australia. It includes pictures from the early-to-mid 20th century. It is one of three in a set, with images of the same locations as other images in our collection but at different periods in time. Each postcard records a moment in history and is significant as a way to compare and show the changes in the local environment and community, building a story of the local history. The images record changes in the coastline, land, bay, buildings and other structures, roads, transportation and even the fashions of the times.Postcard folder, Valentine Publishing, cream cover. One of a set of three displaying images of Warrnambool and district around the mid-20th century. Print on the front and back covers is in brown ink. The front has an image of two laughing kookaburras on a branch, three address lines and an outline for a postage stamp. The back cover has the publisher’s details and a line for a return address. The cover opens like a book, and then the double-sided, Z-folded page of photographs drops downward. Titles are printed below each of the fifteen black and white photographs inside. The folder is secured on the back cover by placing a tab into a slot. The folder was produced by The Valentine Publishing Co. Pty. Ltd. Melbourne“WARRNAMBOOL / PHOTOGRAPHIC SOUVENIR” Symbol: [Two facing kookaburras standing on a branch with beaks open] “Published by The Valentine Publishing Co. Pty. Ltd. Melbourne” flagstaff hill maritime museum and village, great ocean road, shipwreck coast, warrnambool, flagstaff hill, flagstaff hill maritime museum, flagstaff hill maritime village, warramble, postcard, postcard folder, warrnambool scenes, picturesque views of warrnambool, picturesque views of warramble, lady bay, port of warrnambool, breakwater, warrnambool breakwater, viaduct, merri river footbridge, merri river suspension bridge, suspension footbridge, merri river mouth, hopkins river mouth, proudfoot's, fanny nelson, nelson's boatsheds, nelson's boathouse, boathouse, hopkins river boathouses, flett's boathouse, flett, george rose, image of a rose, rose series, rose stereograph co, rose stereographic company, lighograph, armadale victoria, lady bay beach, beach scene, lower light, concrete footbridge, 1922 footbridge, viaduct road, rose postcard, new concrete bridge, 1945, 1890, 1922, small footbridge, 1872 footbridge, 1872, merri river estuary, stingray bay, postcards, concertina fold, z fold, shipwrecked coast, maritime museum, souvenir, warrnambool local scenes, photography, local history, tourism, photographs, visitors, travel, scenes, mid-20th century, 1940s, 1950s, z-fold, 1880s, collection, correspondence, valentine publishing co. pty. ltd melbourne, valentine publishing co. pty. ltd sydney, municipal buildings and post office, soldiers’ memorial, hopkins river, the cliffs at shelly beach, the road to sandy beach, the breakwater and pier

GEORGE ROSE 1861-1942: - George Rose was a well-known Victorian photographer, famous for his late 19th and early 20th century photography. He was born in Clunes, Victoria, and was in his 20th year when he founded Rose Stereograph Company in 1880. He took the opportunity of a popular trend of the times to produce stereographs, pairs of almost duplicate photographs that appeared in 3D when viewed in a handheld stereo viewer. By the 1920s, these lost their popularity, so he used his photographic skills to produce cards and postcards of scenes and people. The twelve photographs in the Rose postcard folders include locations connected to other items in our Collection, including the Valentine postcard folder in this set. The photographs are titled: - . The Avenue and War Memorial. Warrnambool. Vic. . The Blow-hole. Thunder Point. Warrnambool. Vic. . Botanical Gardens. Warrnambool. Vic. . Eagle Rock. Warrnambool. Vic. . The New Concrete Bridge and Breakwater. Warrnambool. Vic. . Liebig Street. Warrnambool. Vic. . Looking to Thunder Point. Warrnambool. Vic. . The Beach. Warrnambool. Vic. . Hopkins Falls. Warrnambool. Vic. . Shelly Beach. Warrnambool. Vic. . The Mouth of the Hopkins River. Warrnambool. Vic. . Panorama of Warrnambool, Vic. [Kepler Street towards Presbyterian Church on Spence St] This postcard folder shows scenes and places of interest in and around Warrnambool. The George Rose postcard folders in this set were produced in Victoria and include pictures taken by the renowned photographer between 1880 and 1942. Other postcards in our collection have photographs of the same or similar locations at different periods in time. Each postcard records a moment in history and is significant as a way to compare and show the changes in the local environment and community, building a story of the local history. The images record changes in the coastline, land, bay, buildings and other structures, roads, transportation and even the fashions of the times. This copy folder is one of a set of three. This folder has a green-grey textured rectangular card cover with a sketch of a rose on the front. The cover also contains the name of the postcard series, the location of the series' focus, the producer's details, and lines for adding an address. The folded cover contains a long, concertinaed page with six titled photographs on each side, totalling twelve. The folder contains scenes from Warrnambool and nearby popular areas, including Lady Bay, the Port of Warrnambool, the Warrnambool Breakwater, the Viaduct, the Merri River Footbridge, the Hopkins River Mouth, and Proudfoot’s and the Fanny Nelson/Flett boathouses. The cover has a sketch of a rose and inscriptions. The lithograph photographs were taken between 1880 and 1942 by well-known Victorian photographer George Rose, Rose Stereograph Company of Armadale, Victoria.Image: [Rose with rosebud and leaves] Printed: "Rose Series / Picturesque Views of / WARRNAMBOOL / AUSTRALIA" "PUBLISHED BY / ROSE STEREOGRAPH CO / ARMADALE. VIC."flagstaff hill maritime museum and village, great ocean road, shipwreck coast, warrnambool, flagstaff hill, flagstaff hill maritime museum, flagstaff hill maritime village, warramble, postcard, postcard folder, warrnambool scenes, picturesque views of warrnambool, lady bay, port of warrnambool, breakwater, warrnambool breakwater, viaduct, merri river footbridge, merri river suspension bridge, suspension footbridge, merri river mouth, hopkins river mouth, proudfoot's, fanny nelson, nelson's boatsheds, nelson's boathouse, boathouse, hopkins river boathouses, flett's boathouse, flett, george rose, image of a rose, rose series, rose stereograph co, rose stereographic company, lighograph, armadale victoria, lady bay beach, beach scene, lower light, concrete footbridge, 1922 footbridge, viaduct road, rose postcard, new concrete bridge, 1945, 1890, 1922, small footbridge, 1872 footbridge, 1872, merri river estuary, stingray bay, postcards, green-grey postcard folder, shipwrecked coast, maritime museum, souvenir, warrnambool local scenes, photography, local history, tourism, photographs, visitors, travel, scenes, mid-20th century, 1940s, 1950s, concertina fold, z-fold, 1880s, collection, correspondence, rose stereograph co armadale, victorian photographer, soldiers’ memorial, hopkins river, the cliffs at shelly beach, the road to sandy beach, pier, botanic gardens, post office, municipal buildings, merri river, proudfoot’s

GEORGE ROSE 1861-1942: - George Rose was a well-known Victorian photographer, famous for his late 19th and early 20th century photography. He was born in Clunes, Victoria, and was in his 20th year when he founded Rose Stereograph Company in 1880. He took the opportunity of a popular trend of the times to produce stereographs, pairs of almost duplicate photographs that appeared in 3D when viewed in a handheld stereo viewer. By the 1920s, these lost their popularity, so he used his photographic skills to produce cards and postcards of scenes and people. The twelve photographs in the Rose postcard folders include locations connected to other items in our Collection, including the Valentine postcard folder in this set. The photographs are titled: - . The Avenue and War Memorial. Warrnambool. Vic. . The Blow-hole. Thunder Point. Warrnambool. Vic. . Botanical Gardens. Warrnambool. Vic. . Eagle Rock. Warrnambool. Vic. . The New Concrete Bridge and Breakwater. Warrnambool. Vic. . Liebig Street. Warrnambool. Vic. . Looking to Thunder Point. Warrnambool. Vic. . The Beach. Warrnambool. Vic. . Hopkins Falls. Warrnambool. Vic. . Shelly Beach. Warrnambool. Vic. . The Mouth of the Hopkins River. Warrnambool. Vic. . Panorama of Warrnambool, Vic. [Kepler Street towards Presbyterian Church on Spence St] The photographs in this postcard folder were taken between 1880 and 1942 by the renowned Victorian photographer George Rose. The locations match photographs and postcards in our collection that were taken at different times. A comparison between them shows the changes over time in the land and bay, the buildings and other structures, transportation and even the fashions of the times, building the story of our local history.Postcard folder, Rose Series, blue cover. One of a set of three containing images of Warrnambool and district before 1942. Green folder, textured cardboard folder containing a Z-folded strip of white matte photographic paper with six black and white photographs on each side. Titles are printed below the images. The folder is secured by placing two tabs into two slots on the back cover to hold the cover in place and create an envelope shape. Three horizontal lines are printed on the front for the receiver’s address. There is a logo of a long-stemmed rose on the left side and inscriptions on the front cover. The lithograph photographs were taken between 1880 and 1942 by well-known Victorian photographer George Rose and published by Rose Stereograph Company of Armadale, Victoria. The folder contains scenes of popular areas at Warrnambool and nearby locations including Lady Bay, the Port of Warrnambool, the Warrnambool Breakwater, the Viaduct, the Merri River Footbridge, the Hopkins River Mouth, and Proudfoot’s and the Fanny Nelson/Flett boathouses. Image: [Rose with rosebud and leaves] Printed: "Rose Series / Picturesque Views of / WARRNAMBOOL / AUSTRALIA" "PUBLISHED BY / ROSE STEREOGRAPH CO / ARMADALE. VIC." flagstaff hill maritime museum and village, great ocean road, shipwreck coast, warrnambool, flagstaff hill, flagstaff hill maritime museum, flagstaff hill maritime village, warramble, postcard, postcard folder, warrnambool scenes, picturesque views of warrnambool, picturesque views of warramble, lady bay, port of warrnambool, breakwater, warrnambool breakwater, viaduct, merri river footbridge, merri river suspension bridge, suspension footbridge, merri river mouth, hopkins river mouth, proudfoot's, fanny nelson, nelson's boatsheds, nelson's boathouse, boathouse, hopkins river boathouses, flett's boathouse, flett, george rose, image of a rose, rose series, rose stereograph co, rose stereographic company, lighograph, armadale victoria, lady bay beach, beach scene, lower light, concrete footbridge, 1922 footbridge, viaduct road, rose postcard, new concrete bridge, 1945, 1890, 1922, small footbridge, 1872 footbridge, 1872, merri river estuary, stingray bay, postcards

Each postcard folder in this set has no address, message or postage stamp. Postcard folders such as these were popular as holiday souvenirs in the early to mid-20th century and were kept in good condition by collectors. The size is convenient for posting to friends and relatives and packing as holiday luggage. Postcards in the early-to-mid-19th century were an inexpensive way to remember and share holiday scenes, as few people could afford a camera and the price of developing the photographs. The images on these postcards were produced from black and white lithographs of photographs taken at Warrnambool and the surrounding district during the early to mid-20th century. Publishing firms such as Melbourne-based Valentine and Rose purchased photographs from local photographers and reproduced them for sale. This set of postcard folders shows that more than one publishing company had access to the same or almost the same images. The photographs include street scapes, the Warrnambool Breakwater and Pier, Botanical Gardens, beach scenes, cliff formations, the Hopkins River, municipal buildings, the Post Office and the Soldiers’ Memorial. The postcard folders in this set of three are significant as a record of local history from the late 19th century to the mid-20th century. The locations of the images match photographs and postcards in our collection that were taken at different times and provide a historical record of the Warrnambool and southwest Victorian locations, growth and changes.. The images record changes in the coastline, land, bay, buildings and other structures, roads, transportation and even the fashions of the times. Set of three postcard folders containing black and white images of photographed scenes showcasing Warrnambool and district between 1880 and 1942. The images were produced from lithographs of the original photographs and are printed on both sides of long strips of white photographic paper that are Z-folded into covers of textured card. Some of the images are repeated in all three folders. Folder 8665.1 - the cream-coloured folder was produced by The Valentine Publishing Co. Pty. Ltd. Melbourne and contains 15 photographs, some of which are also in the blue and the green folders. Folders 8665.2, the green folder, and 8665.3, the blue folder, were published by Rose Stereograph Co, Armadale, Vic. Each contains the same twelve images, but they are presented in a different order. flagstaff hill maritime museum and village, great ocean road, shipwreck coast, warrnambool, flagstaff hill, flagstaff hill maritime museum, flagstaff hill maritime village, warramble, postcard, postcard folder, warrnambool scenes, picturesque views of warrnambool, picturesque views of warramble, lady bay, port of warrnambool, breakwater, warrnambool breakwater, viaduct, merri river footbridge, merri river suspension bridge, suspension footbridge, merri river mouth, hopkins river mouth, proudfoot's, fanny nelson, nelson's boatsheds, nelson's boathouse, boathouse, hopkins river boathouses, flett's boathouse, flett, george rose, image of a rose, rose series, rose stereograph co, rose stereographic company, lighograph, armadale victoria, lady bay beach, beach scene, lower light, concrete footbridge, 1922 footbridge, viaduct road, rose postcard, new concrete bridge, 1945, 1890, 1922, small footbridge, 1872 footbridge, 1872, merri river estuary, stingray bay, postcards, shipwrecked coast, maritime museum, souvenir, warrnambool local scenes, hopkins river, botanic gardens, soldiers’ memorial, pier, post office, municipal buildings, merri river, proudfoot’s, the cliffs at shelly beach, the road to sandy beach, tourism, photographs, visitors, travel, scenes, local history, mid-20th century, 1940s, 1950s, rose stereograph co armadale. vic, valentine publishing co. pty. ltd melbourne, valentine publishing co. pty. ltd sydney

The Warrnambool Rowing Club was formed in the 1880s when there was a renewed interest in rowing and many young men were taking up competitive rowing. The Warrnambool Rowing Club used the new boatsheds erected in 1885 by Fanny Nelson near the mouth of the Hopkins River where the Hopkins Hotel was operating (Simpson Street). This badge belonged to a member (number 333) in the 20th century but the name of the owner is unknown.This badge is of interest but has no provenance so is useful for display purposes onlyThis is a small metal badge enamelled in blue and silver. It has a loop at the top for attachment to a chain or pin and a hole at the bottom – another attachment device. The back is gold-sprayed. Front: City of Warrnambool Rowing Club, W.C.C. logo , ‘By These We Flourish’ Back: Not Transferable, 333, Taiwan warrnambool rowing club, warrnambool, fanny nelson

The photograph shows the steam launch Lady Loch towing five rowing boats full of passengers on the Hopkins River at Warrnambool. The boat is travelling downstream from the riverbank near Jubilee Park towards Warrnambool and the river mouth. A similar trip in 1909 was a fund-raising excursion when the Lady Loch was to tow boats from Flett & Sons' boating establishment on the Hopkins River, travelling towards Jubilee Park. The photograph was taken between February 1907 and June 1910 by Mrs A. G. Dawson from the Hopkins River Bank at “Allandale”, which she was leasing. She took another photograph that day, which was published in the Warrnambool Standard on 24th March 1973. At the time of the photograph the launch Lady Loch was owned by James Flett & Son who operated a boatshed on the bend of the Hopkins River. The boat was described as “a fine little steamer”. In 1916 it was licenced to carry 42 passengers. The LADY LOCH: - In February 1884 Mr Sutton’s steam launch had the name of Lady of the Lake. The boat was part of the entertainment for a Sunday school picnic at Ballarat Lake and Gardens. In October 1884 Mr Ivey from Lake Wendouree purchased two vessels, the steamer Ballarat and Mr Sutton’s well-known and popular launch, Lady of the Lake, to join his own fleet of pleasure boats. In November 1887 Mr Mark Hooper’s purchase of a ‘new’ pleasure boat, Lady of the Lake, arrived in Colac to be an addition to his boating business. The launch had been transported by road from Ballarat, but the boiler and the engine had travelled by rail the previous day. In June 1888, Fanny Nelson purchased the steam launch Lady of the Lake for her Nelson’s Boating and Fishing Establishment on the Hopkins River, Warrnambool. She renamed it Lady Loch. People have suggested the mane was in honour of the wife of the then-current Governor of Victoria, Sir Henry Loch, and the local paper stated that Lady Loch flew the Governor’s colours of yellow, black and blue on her first trip under Nelson’s ownership, Sunday 12th August 1888. In 1890 Fanny Nelson sold her complete business, including Lady Loch, to Mr Chapman. in January 1897 James Flett & Sons, already involved in boating, purchased the business from Chapman. In January 1916, Flett advertised everything for sale, including the boatshed and the steam launch Lady Loch. NOTE: - at least three vessels in Victoria were named Lady Loch; a river launch (ca 1884-ca 1916), a steamer ferry (1884-1920s) and a government steam lighthouse tender HMS Lady Loch (1886-1962)The photograph of the Lady Loch pleasure steamer represents the social and recreational activities of late 19th-century people from Warrnambool and the local district. It shows an example of the pleasure craft of that era. The history of the Lady Loch includes the history of fishing and boat hire businesses of that period. The photograph is also connected with an early Warrnambool buat builder James Flett & Sons. representing the maritime history of the town.Photograph, black and white, of the steam launch Lady Loch towing five rowing boats downstream on the Hopkins River from Jubilee Park towards the river mouth. There are many figures on the boats. The photograph was taken from a property called Allandale on the south river bank between February 1907 and June 1910. The photographer was Mrs A. G. Dawson. The Lady Loch was owned by Mr James Flett & Sons at that time. The photograph is mounted on card.flagstaff hill, warrnambool, shipwrecked-coast, flagstaff-hill, flagstaff-hill-maritime-museum, maritime-museum, shipwreck-coast, flagstaff-hill-maritime-village, lady of the lake, lady of the lake steamer, lady loch steamer, lake colac steamer, hopkins river warrnambool, jubilee park warrnambool, francis maria mann, andrew abernathy nelson iiird, hopkins hotel, nelson's boathouse, chapman's boathouse, flett's boathouse, fanny (francis) nelson, james flett & sons