One of Australia’s most acclaimed printmakers, Grahame King originally trained as a commercial artist in the mid-1930s. The Design Archives holds a collection of embossed advertising showcards designed by King in the 1950s which reveal examples of graphic design and typography in post-war Melbourne. The showcards were used by iconic companies for advertising and promotion on shop counters and in window displays and were produced by Firestone Embossed Showcards. Megan Atkins, 2017 Sign shows centrifugal pumps, close coupled centrifugal pumps and self-oiling piston pumps.Printed text bottom left on verso, Firestone embossed showcards PTY. LTDshowcards, advertising, graphic design, commercial art, artist

Display card with fold out stand and the back. Card is blue with embossed printed text in gold and white. front [printed]: the finest / pure wool cloths / are made by … / VALLEY WORSTED MILLS / Geelongvalley worsted mills, advertising, card, display, wool industry, geelong

Showcard property of Kodak (Australasia). Inside on the left side a pgoto of a couple walking on a beach and the words kodak Accessories. On the right photo of a woman looking at flowers and the words Kodak Cameras.business, retail, kodak

Econasign kits were aimed at small businesses who could use the transparent stencils for the manufacturing of “showcards, price tickets, posters, labels, etc…..by a simple operation of printing by means of transparent stencils.Intact printing kit used in a notable Kew pharmaceutical business.A kit of printing equipment for commercial small display signage. Box and contents produced by the "Econasign" Co. Ltd. 137 Victoria Street, London S.W.1. The box includes a booklet, sample blank paper signs, a brush, and a book of plastic templates. The latter indicates that the kit was distributed by an Australian Agent - J. Raeburn Miller, 8 Bank of NSW Chamber, 280 Castlereagh St., SydneyTyped label on interior: "Donated by the descendants of Charles Gilbert Wood (1891-1948) Pharmacist of 235 High Street, Kew, Vic, / and / Donald Charles Wood (1920-1948) Pharmacist of 283 Doncaster Road, North Balwyn, Vic."econasign, pharmacy printing equipment, charles gilbert wood, donald charles wood

Artwork. Norman Penrose collection: a drawing of two deer, enlarged from a wood-cut. 'A General History of Quadrupeds.' 1790 printed under the drawing of the deer. Drawing is 7.5cmH x 13cmW on a larger piece of cardboard. Cutting of 7 Australian Butterflies. Coloured picture of furniture, a child's toy and a colourful advertisement of showcard and ticket writing. Also another cutting of Danger Days.drawing, wood-cut, norman penrose collection, artwork, butterflies, ticket writing

The Advocate (Melbourne, Vic. : 1868 - 1954) Thursday 12 January 1939 p 31 Advertising ANGUS & CO PTY LTD MANUFACTURERS OF CLAG THE BEST HOME AND OFFICE PASTE AND WRITING INKS SHOWCARD COLOURS INDIAN INKS RUBBER STAMP PAD INKS MUCILAGE, GUMS, ETC. ANGUS & CO. PTY. LTD. MELBOURNE AND SYDNEY. Round thick clear glass ink bottle with text and monogram embossed on base.'154', 'ANGUS & CO PTY LTD', '3M'. Monogram 'A' with flat top enclosing 'G' over 'M'.ink bottle

A light tan small rectangular paperback handbook: Sho' card Lay-outs. The front cover has decorative writing of the title and author with a highly patterned lined and black background. 246 designs - 24 plates, 5 pages of Expert Instructions is written at the bottom in black lettering with the price 1/- in a black circle at the bottom. One Shilling is underlined. National Handbooks No. 3. On the back cover are five Beauty in Adornments designs with a monogram of the title in the middle. Pp.32non-fictionThe booklet is the fruit of 40 years first-class practical experience by one of Australia's leading Show Card Writers, W.L. Mitchell to assist retailers to effectively improve displays for the promotion of their products. There were costly books available for showcard writing, but there were very few publications which devoted much attention to the art of the lay-out of the showcard. advertising material, advertising booklets, advertisements, designs