Physical description

A light tan small rectangular paperback handbook: Sho' card Lay-outs. The front cover has decorative writing of the title and author with a highly patterned lined and black background. 246 designs - 24 plates, 5 pages of Expert Instructions is written at the bottom in black lettering with the price 1/- in a black circle at the bottom. One Shilling is underlined. National Handbooks No. 3. On the back cover are five Beauty in Adornments designs with a monogram of the title in the middle. Pp.32

Publication type

non-fiction

Inscriptions & markings

The name .......Macartney is written in faded black ink on the top right hand corner of the front cover.

Summary

The booklet is the fruit of 40 years first-class practical experience by one of Australia's leading Show Card Writers, W.L. Mitchell to assist retailers to effectively improve displays for the promotion of their products. There were costly books available for showcard writing, but there were very few publications which devoted much attention to the art of the lay-out of the showcard.