Historical information
One of Australia’s most acclaimed printmakers, Grahame King originally trained as a commercial artist in the mid-1930s. The Design Archives holds a collection of embossed advertising showcards designed by King in the 1950s which reveal examples of graphic design and typography in post-war Melbourne. The showcards were used by iconic companies for advertising and promotion on shop counters and in window displays and were produced by Firestone Embossed Showcards.
Megan Atkins, 2017
Physical description
Sign shows centrifugal pumps, close coupled centrifugal pumps and self-oiling piston pumps.
Inscriptions & markings
Printed text bottom left on verso, Firestone embossed showcards PTY. LTD
