These booklets were issued in 1944 to 1948 by the Warrnambool Progress and Tourist Association(established in 1927). Warrnambool was the winner of the Sun News Pictorial Quest in 1928, the ‘Ideal City’ and used this title to promote the city. There had been several Tourist Associations in Warrnambool prior to 1927 and all of them promoted Warrnambool as a health resort and an ideal holiday destination with the Sea Baths in Gilles Street and the beach close by. These guides were produced during and immediately post World War Two with rationing of petrol and other goods and most people in Victoria would not have been contemplating long and expensive holidays so Warrnambool with its rail service and beach facilities would have been seen as a possible holiday destination. The booklets contain information on the tourist attractions of Warrnambool and district, black and white photographs of buildings, events and scenic spots and advertisements for local businesses. Many of the advertisements also contain photographs of business premises.These booklets are of interest as they contain photographs of Warrnambool in the mid to late 1940's and advertisements for many business operating at that time.[.1] 56 page booklet. The apricot cover has red printing and a picture of a young woman holding a beach ball aloft on the front. The white pages have black printing & blue coloured photographs. The last page is pink. [.2] 54 page stapled booklet. The pale blue cover has dark blue printing and a picture of a young woman holding a beach ball aloft on the front. There are three pink pages at the front. The remainder are white with black printing. This booklet contains a handwritten letter to the Warrnambool City Council and a yellow page typed reply acknowledging the donation. [.3] 48 page originally stapled booklet now held together with white cotton. The beige cover has dark blue printing and a picture of a young woman holding a beach ball aloft on the front. Name written in biro on front cover. There are blue and pink pages which contain photographs and an apricot coloured fold out map. [.4] 50 page booklet with rounded corners. The beige cover has brown printing and a drawing of a tennis player and golfer waving to two ladies in bathing costumes on the beach. There are sail boats, a mountain, clouds and a gum tree in the background. There are some coloured pages. [.1] The Ideal City WARRNAMBOOL ON THE SEA Victoria Australia Tourist Guide Where to Go! What to See! To Advance Warrnambool - "THE IDEAL CITY" Victoria's Premier Health and Holiday Resort - Price 6d. [.2] The Ideal City WARRNAMBOOL ON THE SEA Victoria Australia Tourist Guide Where to Go! What to See! To Advance Warrnambool - "THE IDEAL CITY" Victoria's Premier Health and Holiday Resort - Price 1/- [.3] The Ideal City WARRNAMBOOL ON THE SEA Victoria Australia Tourist Guide Where to Go! What to See! To Advance Warrnambool - "THE IDEAL CITY" Victoria's Premier Health and Holiday Resort - Price 1/6 Handwritten in biro Terry O'Sullivan - WCC 20/2/06 [.4] The Ideal City WARRNAMBOOL Victoria Australia ON THE SEA Happy Holiday Health Resort Surfing Boating Shooting Tourist Guide Where to Go! What to See! To Advance Warrnambool - "THE IDEAL CITY" Victoria's Premier Health and Holiday Resort - Price 1/6 Handwritten in biro 1948 warrnambool, ideal city, warrnambool tourist guide, warrnambool progress and tourist association, warrnambool tourism, warrnambool business advertisements

Documents tourist attractions and businesses operating in City. Tourist Guide. Where to go, what to do. To advance Warrnambool. 'The Ideal City' Victoria Premier Health and Holiday Resorts, Price 60cRelates partly to almanacs and other tourist guides to highlight tourist attractions and business owners and addresses. It provides a snapshot of businesses at the time through the advertisements Light card cover, red print with blue photograph. 32 pages, double sided black printwarrnambool, the ideal city, tourism, victoria, warrnambool progress and tourist association

This booklet has been issued in 1940 by the Warrnambool Progress and Tourist Association established in 1927. Warrnambool was the winner of the Sun News Pictorial Quest in 1928, the ‘Ideal City’ and used this title to promote the city. There had been several Tourist Associations in Warrnambool prior to 1927 and all of them promoted Warrnambool as a health resort and an ideal holiday destination with the Sea Baths in Gilles Street and the beach close by. This guide has been produced during World War Two with rationing of petrol and other goods and most people in Victoria would not have been contemplating long and expensive holidays so Warrnambool with its rail service and beach facilities would have been seen as a possible holiday destination. This Warrnambool Tourist Guide is of considerable interest both for its content regarding Warrnambool’s attractions in World War Two and for its 1940s advertisements and photographs. This is a booklet of 33 pages stapled together. It is a Warrnambool Tourist Guide from the 1940s. The pages are mostly white but there are a couple of blue and buff-coloured pages. The cover is pink with mauve and black printed material and a photograph on the front cover of the Warrnambool camping ground on the foreshore. The back cover has become detached. The booklet contains information on the tourist attractions of Warrnambool and district, black and white photographs of buildings, events and scenic spots and advertisements for local businesses. Many of the advertisements also contain photographs of business premises. Front Cover: ‘The Ideal City, Warrnambool On The Sea, , Victoria, Australia, Camping Grounds at the Beach, Tourist Guide – Where to Go! What to See! To Advance Warrnambool, The Ideal City, Victoria’s Premier Health and Holiday Resort, Price 6d.’ tourism in warrnambool, warrnambool, sun news pictorial quest, warrnambool tourist guide, the ideal city

This envelope and its unknown contents were sent in 1937 to Fred Miller of Boughton Farm at Cassady's Bridge. west of Warrnambool. The envelope advertises an Annual Gala Week in Warrnambool from December 26th 1937 to January 2nd 1938. This was an event organized by the Warrnambool Progress Association as a tourist promotion exercise. The Secretary of the Association at the time was Martin Carter, a well-known Warrnambool saddler and local band conductor. The envelope also advertised the forthcoming Warrnambool Centenary Celebrations in 1939-1940 but these were not held because of the outbreak of World War Two. The Centenary celebrations were eventually held in 1947, a more appropriate year as Warrnambool was founded in 1847. This envelope is of interest as a memento of the 1930s in WarrnamboolThis is a bone-coloured envelope with images on the front of three people on the left and in the centre, red printing, black typing and postal franking. The back has a postal stamp.Mr. F. Miller Cassidy's (sic) Warrnambool P.O. Warrnambool Centenary Celebrations 1939-40 For Your Next Holiday Warrnambool the Garden City by the Sea Annual Gala Week --Dec.26,1937 to Jan.2 Under auspices of Warrnambool Progress Association Particulars from M.L.Carter, Sec.gala week warrnambool 1937, m.l.carter warrnambool, warrnambool progress association, warrnambool centenary celebrations, fred miller boughton cassady's bridge

This is a booklet with a buff-coloured cover featuring an illustration of a woman water skiing. The back cover has blue printing. The pages contain a fold-out map, advertisements, printed text and black and white photographs. The pages have been stapled and then glued.non-fictionWarrnambool Tourist Guide 1936tourism in warrnambool, warrnambool progress association

This is a booklet with a cream cover featuring a sketch of a woman waterskiing and blue printing. The pages contain black and white photographs, advertisements, two maps and printed text. There is one fold-out page. The booklet is stapled and bound with glue.non-fictionWarrnambool Tourist Guidewarrnambool tourism, warrnambool progress association