tin, Swallow & Ariell, circa 1915

Historical information

Printed and branded tins were one of the first marketing forms of advertising. After Huntley & Palmer introduced these tins in 1860, all biscuit makers were competing to develop original and novel tins to sell their products. They soon became a collectable item.
The first biscuits to be made by Arnott’s were called ‘Thin Captains’ which were the biscuit maker’s version of the sea biscuit.

Significance

This tin is typical of food tins bought not only for the contents but as a decorative reusable container in the home.

Physical description

Tall cylindrical tin. Extra Thin Captain Bisuits on paper label. Lid is push in type.

Inscriptions & markings

Factory Port Melbourne Vic Aust
Swallow & Ariells

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