Historical information

1813 Joseph Goddard was born in Market Harborough, Leicestershire in1830s and he always held a deep appreciation for beautiful silver. As a chemist and county analyst in Leicester, J. Goddard was frequently called upon to assay fine silver owned by England's wealthy families.
Joseph Goddard's career altered when, after the discovery of electroplating, silver-plate became affordable to the average English home. The initial excitement of those who bought new silverware, however, soon turned to disappointment because the commonly used mercurial silver polish ate away the thin-layer of silver-plate.
Joseph Goddard was sure that there must be a way to clean tarnished silverware without spoiling the finish then In 1839, and after many unsuccessful attempts, he finally perfected a silver polish that would safely remove tarnish from even the thinnest plated silver. Goddard's Non-Mercurial Plate Powder was introduced and the fame of Plate Powder quickly spread. Goddard's powder became so much in demand that it was soon marketed through other retailers.
In 1877 Joseph Goddard died, and his son, also called Joseph, joined the business, followed, in turn, by his son and grand son. All of them expanded the business to produce a range of other polishes. 1885 Goddard's products won six gold medals for excellence at the American Exposition.

Significance

An interesting history for an everyday item that even today is in use around the world and that we take for granted. The item gives a snapshot into how a product can be developed by shear perseverance by someone who believes there must be a better way of doing a particular task. However this example of Goddard's polishing powder container cannot be associated with an historical event, person or place.

Physical description

Container of Goddard's Plate Powder for polishing silverware

Inscriptions & markings

Goddard's Plate Powder