Domestic object - Sewing Machine, 1911-1920s

Historical information

This machine was made in Baden, Germany, for the Ward Brothers of Melbourne, who imported machines from various manufacturers and had them branded with their Ward Brothers decals. This machine is most likely dated after 1911, when the Ward Brothers became two separate businesses, as there are only remnants of two portrait decals on the machine bed. There is a fitted embedded ruler in the wood of the base.

Many sewing machine manufacturers in Germany produced their machines specifically for export. A company could mass-produce its machines and give the same product several different brand names, according to their overseas buyers. There was a huge market for domestic machines as it enabled tailored clothing to be made in households at a fraction of the retail prices.

Ward Brothers began in Australia in the late 1890s and early sewing machines sold by them had the three brothers on their decals. In 1911 the brothers divided into two separate firms, one operating on his own, the other two remaining together, and all still operating in Melbourne and at first still using the name Ward Brothers.

Significance

This sewing machine is one of two hand-operated Ward Brothers machines in our collection that were made in Baden, Germany, and the only one that has the two Ward Brothers on its decal and that has side to side slide plates.
This machine represents the early domestic market for sewing machines, making it possible for the everyday homemaker to produce fashionable garments and linen ware that was affordable. The owner of this machine could work at more than one location as it was portable and did not require a large space to set up.
The machine is associated with the well-known Ward Brothers of Melbourne, who sold imported sewing machines that were branded with their own name.

Physical description

Sewing machine with case. The black-painted metal machine is hand-operated and the crank handle is wooden. The machine is on a wooden base and has a box included that contains many machine accessories. Made in Baden, Gemnamy, for Ward Brothers of Melbourne. There is an attached metal plate on the front with rows of groups of numbers on it. The wooden bed has an embedded ruler. The machine had decals with geometric designs and the maker's name.

Inscriptions & markings

Printed in script: "Specially made in Baden / by Ward Broth Melbourne"

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