Historical information
Listerine is a brand of antiseptic mouthwash product named after Sir Joseph Lister, Bt. FRS (1827 – 1912), who was a British surgeon and a pioneer of antiseptic surgery. By applying Louis Pasteur's advances in microbiology, he promoted the idea of sterile surgery while working at the Glasgow Royal Infirmary. 1865 Lister successfully introduced carbolic acid (now known as phenol) to sterilise surgical instruments, clean wounds, and for washing surgeons hands before and after operations. These measures led to a reduction in post-operative infections and made surgery safer for patients.
“Listerine” was formulated by Dr. Joseph Lawrence and Jordan Wheat Lambert in St. Louis, Missouri, in 1879 as surgical antiseptic, it was given to dentists for oral care in 1895 It was later sold, in distilled form, as both a floor cleaner and a cure for gonorrhoea. But it wasn't a runaway success until the 1920s, when it was advertised as a solution for "chronic halitosis"— a then obscure medical term for bad breath.. In just seven years, the company's revenues rose from $115,000 to more than $8 million..
In 1885, Lawrence sold his share to the Lambert Pharmacal Company.
Listerine was packaged in a glass bottle inside a corrugated cardboard tube for nearly 80 years before the first revamps were made to the brand. In 1992, Cool Mint Listerine was introduced in addition to the original Listerine Antiseptic formula and, in 1994, both brands were introduced in plastic bottles for the first time.
. From 1921 until the mid-1970s, Listerine was also marketed as a preventive and remedy for colds and sore throats. In 1976, the Federal Trade Commission ruled that these claims were misleading,
Originally marketed by the Lambert Pharmacal Company (which later became Warner-Lambert), since 2006 it is manufactured and distributed by Johnson & Johnson In 2009, Johnson and Johnson launched a new alcohol-free version of the product called Listerine Zero.
Significance
The screw top indicates that the bottle was manufactured post-1920s
Physical description
A clear glass bottle, with a rubber stopper, wrapped in corrugated cardboard containing 'Listerine' mouth rinse .
Inscriptions & markings
Front Label: LISTERINE / TRADE MARK REGISTERED / ANTISEPTIC / PROOF SPIRIT 50% / LAMBERT / a star / PHARMACAL COMPANY (AUST.) PTY LTD / SYDNEY
Back Label : Instructions for use ..........
on bottle : LISTERINE ANTISEPTIC / LAMBERT
on cardboard wrapper ; 7 FLUID OZ. / LISTERINE / PROOF SPIRIT 50% / ANTISEPTIC, DEODORANT, / PROPHYLACTIC
