Historical information

This brand of starch was first manufactured in 1914, during the First World War, and continued to cover the other wars and military conflicts that followed. It was a time when Australian made was important due to the limited supplies coming from England and Europe. This was a period when the demand for "home grown" produce was at its peak. This was in a time when by necessity not by the "Buy Australian" campaign (of later years) which was the major factor for the demand of goods. It was in a time when starch was used in formal clothing to put a "crisp" or fresh new appearance for clothes. The important social more of "clothes make the person" was in vogue. This is a sample box provided by the manufacturer as an advertising and promotional method of prospective customers becoming aware of the product. This type of promotional avenue brought results and ensured that this type of advertising and inducement by manufacturers would be ingrained as a lasting avenue through to the 2nd Millennium

Significance

This box which once contained starch powder is very significant to a rural semi isolated region because it clearly demonstrates that the social mores of the city were also entrenched into the rural population. The fashion of the day, even in remote areas, especially rural, were still a requirement to be maintained on certain special occasions. Cleanliness and stiff "upper lip" persona were just as important in the rural sector as in city and Government circles. Institutions such as hospitals, Government Offices and the legal personnel were bound by the fashion of the starch appearance (no dirt sticks to a personage with the "starch" look). Appearances, especially the first ones, were the judgmental image that remained in the uppermost regions of the viewer.

Physical description

This box with white writing and a "formally clad" man on a navy blue background held Australian grown maize based starch powder(1 LB gross). The package is made from 200 gsm thick cardboard. As production was made during the two World Wars 1914 to 1945 the promotion was heavily focused on Australian made and Australian grown maize.

Inscriptions & markings

The front(has "Sample" on top) the rest inscriptions are the same on each cover both and back, "DANDY" below this a figure outlined in white on a navy blue background "hat and tails" outfit. Next to the sketch in smaller lettering" STRONGER THAN OTHER STARCHES. LESS REQUIRED". Below the figure "GLOSS" and below this in larger print "STARCH". Below this and in smaller print "CONTENTS. NETT WEIGHT 14 1/2 ozs" Below this and in smaller print "MANUFACTURED BY MAIZE PRODUCTS PTY LTD FOOTSCRAY VICTORIA" On one side of the box and in large white print on royal blue background"PURITY, STRENGTH AND UNIFORMITY." On the other side are the manufacturers directions. On the left side "FOR RAW STARCH" Underneath and in smaller print,"Dissolve in warm water a quantity to give the required thickness. Add bluing if required Stir before each using. On the right side "FOR BOILING STARCH" underneath this in small print"Mix well in small quantity of cold water to creamy consistency. Add boiling water, and stir constantly while cooking. Allow to cool, and add blueing if required. Underneath these two sets of instructions is "Make your consistency thinner than if using another kind of Starch"