Historical information

Mr P L Phillips operated a general store in Liebig Street in the early part of the 20th Century. He was a highly regarded member of the community. He was community minded and promoted support for local industry, advertising his locally made or sourced products. He and his wife were involved in the Congregational church and music. He was mentioned in The Warrnambool Standard as arranging an Honour Roll for the Aboriginal soldiers who fought in WW1, with two losing their lives.
The Nestle Company has been a long established business and major employer in Warrnambool (Dennington) since the early 20th century until it was purchased by Fonterra around 2000.

Significance

The significance of this item lies in the connection of a large company with a strong presence in Warrnambool, and a small business combining to promote a patriotic theme which would have been very important in the days proceeding the First World War.

Physical description

Light white card with details enclosed within a light grey frame and text. Nestle Milk is in large text across the top, above a coloured picture depicting soldier and sailor in uniform in oval with kangaroo and emu in gold. A brown bulldog stands above in front of the Australian flag and on top of the Union Jack. Nestle product advertising is on both sides of this picture. Calendar details are at the bottom with P.L. Phillips & Co details in the centre. Metal strip along top and bottom.Cloth tag at top.

Inscriptions & markings

Defence not Defiance at base of picture. Molly Wicking in black ink at bottom of calendar. With compliments P.L. Phillips & Co Grocers & P Liebig Street Warrnambool. Provision Merchants, Phone 237.