Historical information
King Camp Gillette observed in 1902 that as existing, relatively expensive, razor blades dulled quickly and needed continuous sharpening, a razor whose blade could be thrown away when it dulled would meet a real need and likely be profitable.
Safety razors had been developed in the mid-19th century, but still used a forged blade that dulled and rusted. In the 1870s, the Kampfe Brothers ( Germany) introduced a type of safety razor Gillette improved these earlier safety-razor designs, and introduced the high-profit-margin stamped razor blade steel blade. Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. Gillette's safety razor retailed for a substantial $5 half the average working man's weekly pay — yet sold by the millions.
The most difficult part of development was engineering the blades, as thin, cheap steel was difficult to work and sharpen. This accounts for the delay between the initial idea and the product's introduction.
To sell the product, Gillette founded the American Safety Razor Company on September 28, 1901 (changing the company's name to Gillette Safety Razor Company in July 1902). Gillette obtained a trademark registration (0056921) for his portrait and signature on the packaging. Production began in 1903, when he sold a total of 51 razors and 168 blades. The following year, he sold 90,884 razors and 123,648 blades, thanks in part to Gillette's low prices, automated manufacturing techniques and good advertising. By 1908, the corporation had established manufacturing facilities in the United States, Canada, England, France and Germany. Razor sales reached 450,000 units and blade sales exceeded 70 million units in 1915. In 1918, when the U.S. entered World War I, the company provided all American soldiers with a field razor set, paid for by the government, and as they were allowed to take them at discharge they continued their use of this product thus ensuring future sales. The company continues in the present day as the Gillette brand of Procter & Gamble, USA.
Significance
Throughout the 20thC most men used this type of safety razor with disposable stainless steel razor blades to shave their beards prior to the introduction of affordable electric razors in 1960's
Physical description
A blue packet of unused 'King Gillette' safety razor blades.
Inscriptions & markings
on top of packet; Press with thumb / and snap end open / GILLETTE QUALITY THE / SAME THE WORLD OVER / FACTORIES IN / USA / CANADA , GREAT BRITAIN / MEXICO , FRANCE / COLUMBIA, GERMANY / BRAZIL, SPAIN / ARGENTINA, AUSTRALIA / GILLETTE TRADE MARK / KING C GILLETTE / RED. TRADE MARKS / GILLETTE (AUST.) PTY. LIMITED / MELBOURNE / DE 2023 / MADE IN AUSTRALIA /
