Historical information

Following the 1983 Victorian drought The Board of Works (MMBW) ran a television, radio and print campaign to encourage water conservation called ‘Don’t Be a Wally with Water’. The campaign followed Wally, a bumbling, habitual water waster, and is an early example of educating the public on water sustainability both environmentally and financially. Wally was both a cartoon character and played on television by the comedian Peter Moon. The campaign ran for several years and was designed to change attitudes towards water wastage.

Significance

This MMBW branded item is associated with ‘Don’t Be a Wally with Water’ campaign, and demonstrates an early water sustainability education program. These badges would have been given out as promotional merchandise and at public events.

Physical description

Round metal badge with printed cartoon image and text.