I'm not a Wally with Water badge
From the Collection of Melbourne Water 990 La Trobe Street Docklands Victoria
- Round metal badge with printed cartoon image and text.
- `7cm diameter
- Following the 1983 Victorian drought The Board of Works (MMBW) ran a television, radio and print campaign to encourage water conservation called "Don't Be a Wally with Water". The campaign followed Wally, a bumbling, habitual water waster, and is an early example of educating the public on water sustainability both environmentally and financially. Wally was both a cartoon character and played on television by the comedian Peter Moon. The campaign ran for several years and was designed to change attitudes towards water wastage.
- This MMBW branded item is associated with "Don't Be a Wally with Water" campaign, and demonstrates an early water sustainability education program. These badges would have been given out as promotional merchandise and at public events.
- 31 May 2018 at 4:40PM